| Game |  Opener |
 Team-building |
| Categories: | Energizer |
Review |
| Communication |
Topical |
Purpose: To spark creative thinking skills at the outset (or at any point) of a training session.
Time Required: 10 minutes.
Size of Group: Unlimited, but participants should work in small groups of three to six.
Materials Required: Writing materials for each participant.
The Exercise in Action: Curt Hale opens his sessions by asking each person to write a company slogan, omitting the company name: For example, Chevrolet’s “The Heartbeat of America,” Charmin’s “Squeezably soft,” and Burger King’s “Have it your way.” Hale writes the slogans on flipchart pages. He then breaks the class into groups and has each group try to match the correct company name to each slogan. Results are tallied to see which group got the most correct answers.
Hale, a quality improvement manager for General Mills, Cedar Rapids, IA, then leads a discussion of what the slogans say about the companies they represent and has groups spend five minutes thinking of slogans that represent their own company’s purpose and values.