- Ask, Measure, Learn
- Dedication
- Dedication
- Introduction
- Acknowledgments
- I. Media Measurement by Function
- 1. Marketing
- 2. Sales
- 3. Public Relations
- 4. Customer Care
- 5. Social CRM: Market Research
- 6. Gaming the System
- 7. Predictions
- II. Build Your Own Ask-Measure-Learn System
- III. Appendix
- A. All Names
- Endorsement
- Introduction
- Chapter 1, Marketing
- Chapter 2, Sales
- Chapter 3, Public Relations
- Chapter 4, Customer Care
- Chapter 5, Social CRM: Market Research
- Chapter 6, Gaming the System
- Chapter 7, Predictions
- Chapter 8, Ask the Right Question
- Chapter 9, Use the Right Data
- Chapter 10, Define the Right Measurement
- A. All Names
- Index
- About the Authors
- Colophon
- Copyright
To my loved Isabelle, who supported me in every line in this book.Lutz Finger
To Lourdes and Sara, whose love and support have made my life complete.Soumitra Dutta
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