Appendix A. All Names

Endorsement

Alex (Sandy) Pentland

Professor, MIT

Annet Aris

Adjunct Professor of Strategy, INSEAD

Ben Verwaayen

Acatel-Lucent

Bjoern Herrmann

CEO, Compass.co (@bjoernlasse)

Björn Ognibeni

CEO, BuzzRank (@ognibeni)

J. Frank Brown

General Manager, General Atlantic Partners

Loic le Meur

CEO, LeWeb conference (@loic)

Narayana Murthy

Cofounder, InfoSys

Stephan Roppel

Director of Ecommerce, Tchibo

Tim Weber

SVP Edelman, former business & technology editor, BBC News interactive (@tim_weber)

Uwe Weiss

CEO, BlueYonder

Introduction

Adam Lashinsky

Senior editor at large, Fortune Magazine (@adamlashinsky)

Chris Anderson

CEO, 3D Robotics; former editor in chief, Wired (@chr1sa)

David Brooks

Commentator, the New York Times (@nytdavidbrooks)

Diya Soubra

CPU product manager, ARM (@DSoubra)

Erica Goode

Reporter, the New York Times (@eGoode)

Gregory Piatetsky-Shapiro

Analytics and data-mining expert; editor, KDnuggets (@kdnuggets)

Jeff Weiner

CEO, LinkedIn (@jeffweiner)

Kalev Leetaru

Yahoo! Fellow, Georgetown University

Steve Lohr

Reporter, the New York Times (@SteveLohr)

Chapter 1, Marketing

Andrew Lewis

Software consultant (@andlewis)

Arthur S. De Vany

Author; professor of economics (@ArtDeVany)

Avinash Kaushik

Author, blogger, and digital marketing evangelist (@avinash)

Carolyn Heller Baird

Communications strategy leader, IBM North America

Dan Piraro

Author

Danny Brown

Cofounder and CEO, Bonsai Interactive Marketing (@DannyBrown)

Elihu Katz

Professor, University of Pennsylvania’s School for Communication

Eytan Bakshy

Data scientist, Facebook

Gautam Parasnis

Partner, IBM

Giuseppe D’Antonio

CEO, CircleMe; Internet entrepreneur, investor, and advisor (@giudantonio)

Henry Blodget

CEO and editor, Business Insider (@hblodget)

Kasper Skou

Cofounder and CEO, Semasio

Kevin Lewis

Assistant Professor, University at UC San Diego

Kun Liu

Staff software engineer and applied researcher, LinkedIn

Marcel Salathe

Assistant professor of biology, Penn State University (@marcelsalathe)

Paul Felix Lazarsfeld

Sociologist

Paul M. Rand

Chief digital officer, Ketchum; president and CEO, Zocalo Group (@paulmrand)

Robert Merton

Sociologist

Rushi Bhatt

Machine-learning scientist, Amazon

Stuart Kemp

Journalist, Gallus Owl Enterprises

Chapter 2, Sales

Andrew Ng

Cofounder, Coursera (@AndrewYNg)

Arjun Mukherjee

PhD candidate, University of Illinois at Chicago’s Department of Computer Science

Arthur Samuel

Computer gaming and artificial intelligence researcher

Björn Lasse Herrmann

Founder, Compass (@bjoernlasse)

Carol Roth

Author (@caroljsroth)

Catharine Smith

Editor, the Huffington Post (@catattack91686)

Jure Leskovec

Assistant professor, Stanford University (@jure)

Lasse Clausen

Founder and CEO, FOUNDD (@lalleclausen)

Robert Cialdini

Professor Emeritus of psychology and marketing, Arizona State University

Tim O’Reilly

Founder, O’Reilly Media (@timoreilly)

Xavier Amatriain

Director of research and engineering, Netflix (@xamat)

Chapter 3, Public Relations

Aja Dior M

(@AjaDiorNavy)

Brian Abelson

OpenNews Fellow (@brianabelson)

Edward Snowden

Former CIA employee; whistleblower; computer specialist

Eytan Bakshy

Data scientist, Facebook

Fon Mathuros

Head of media relations, World Economic Forum (@mathuros)

Fon Mathuros Chantanayingyong

Senior director and head of media, World Economic Forum (@mathuros)

Gilad Lotan

Chief data scientist, betaworks (@gilgul)

James E Gruning

Public relations theorist

Jimmy Kimmel

Billionaire; talk show host (@jimmykimmel)

Joseph E. Phelps

Professor and chairman, University of Alabama’s Department of Advertising and Public Relations

Ken Sweet

Copy editor and reporter, Dow Jones (@kensweet)

Kevin Alloca

YouTube trends manager, Google

Linton C. Freeman

Research professor, University of California’s Department of Sociology and Institute for Mathematical Behavioral Sciences

Manal al-Sharif

Political activist (@manal_alsharif)

Mark Granovetter

Sociologist

Mark Zuckerberg

Founder and CEO, Facebook

Michael Buck

Executive consultant and senior business advisor (@mikegbuck)

Robert Cialdini

Professor of psychology and marketing, Arizona State University

Samantha Murphy

Tech reporter, Mashable (@HeySamantha)

Yann Zopf

Associate director, World Economic Forum (@yannzo)

Chapter 4, Customer Care

Ashish Gambhir

Founder and CEO, newBrandAnalytics

Björn Ognibeni

Cofounder and managing director, BuzzRank GmbH (@ognibeni‎)

Casey Hibbard

Author (@casey_hibbard)

Dave Carroll

Musician; cofounder, Gripevine (@DavidCarroll)

Dylan Stableford

Media editor, The Wrap (@stableford‎)

Frank Eliason

Director of global science media, Citi (@FrankEliason)

Jeff Jarvis

Blogger, Buzz Machine; media pontificator (@jeffjarvis)

Jeffrey Breen

Academy practice manager, Think Big Analytics (@JeffreyBreen)

Jens Riewa

TV presenter and broadcast news analyst

Katie Delahaye Paine

PR expert (@kdpaine)

Lindsey Vonn

Skier, United States Ski Team (@lindseyvonn)

Luke Brynley-Jones

Blogger, Our Social Times (@lbrynleyjones)

Michael Liebmann

Project leader, Bain & Company

Ravi Sawhney

President and CEO, RKS (@rksravisawhney‎)

Rebecca Reisner

Senior editor and writer, Online Media

Stuart Shulman

Vice President for text analytics, Vision Critical

Chapter 5, Social CRM: Market Research

Anthony Patino

Assistant professor in marketing, Loyola Marymount Towson University

Cade Metz

Senior editor, Wired Magazine (@CadeMetz‎)

Hank Nothhaft

Cofounder and chief product officer, Trapit (@henryhank)

Jacqueline Thong

Cofounder, Ubiqi

Jamie Heywood

Cofounder, PatientsLikeMe (@jamie_heywood)

Johanna Blakley

Managing director and director of research, USC Annenberg’s Norman Lear Center (@Mojojohanna)

John Rose

Senior partner, BCG

Lee Michaels

Musician

Mark Zuckerberg

Founder and CEO, Facebook

Martin Giles

US technology correspondent, The Economist (@martingiles‎)

Mike Vernal

Director of development, Facebook’s Open Graph (@mvernal)

Nicolas Checa

Managing director, McLarty Associates

Peter Crayfourd

Managing partner, qifasolutions

Robert Moran

Partnet, the Brunswich Group (@robertpmoran)

Tim Berners-Lee

Founder, World Wide Web

Tim Macer

Market research analyst and writer (@timmacer)

Xavier Amatriain

Director of research and engineering, Netflix (@xamat)

Chapter 6, Gaming the System

Alexis C. Madrigal

Senior Editor, The Atlantic, (@alexismadrigal)

Ashwin Reddy

Cofounder, Fisheye Analytics (@ashwingayam)

Carlos Castillo

Social computing scientist (@ChaToX)

Dan Rowinski

Reporter, ReadWriteWeb (@Dan_Rowinski)

David Bandurski

Researcher, Hong Kong University

E. Bakshy

Data scientist, Facebook

Erica Ho

Reporter, Time Magazine (@ericamho)

Filippo Menczer

Professor of informatics and computer science, Indiana University Bloomington

Gerry Shih

Tech reporter, Reuters (@gerryshih)

J Ratkiewicz

Software engineer, Google

Jim Edwards

Deputy editor, Business Insider (@Jim_Edwards)

Lutz Finger

Author (@lutzfinger)

Michael Graham Richard

Editor and writer (@michael_GR)

Michael Hussey

CEO, PeekAnalytics (@HusseyMichael)

Michael Wetzel

Journalist, Deutsche Welle

Nigel Leck

Environmentalist, programmer, and founder of bot AI_AGW (@NigelLeck)

Sam Gustin

Reporter, Time Magazine (@samgustin)

Shea Bennett

Writer, blogger, and social media marketer (@Sheamus)

Stephen C. Webster

Web editor, the Progressive Magazine; online media consultant, the Climate Reality Project (@StephenCWebster)

Vikas Bajaj

Editorial board member, the New York Times (@vikasbajaj)

Yazan Boshmaf

Intern, Telefónica (@boshmaf)

Chapter 7, Predictions

Andrew Ng

Cofounder, Coursera (@AndrewYNg)

Arthur S. De Vany

Author; Emeritus of Economics, UC Irvine (@ArtDeVany‎)

Bernardo A. Huberman

Director, Hewlett Packard’s Social Computing Lab

Chris Good

Political reporter, ABC News (@C_good)

Edward Snowden

Former CIA employee; whistleblower; computer specialist

Felix Ming Fai Wong

Researcher, Cornell University

Jason Palmer

Knight Science Journalism Fellow, MIT

Julian Assange

Founder, WikiLeaks (@wikileaks)

Lucas Shaw

Media reporter, The Wrap (@Lucas_Shaw)

Marc Parry

Reporter, The Chronicle of Higher Education (@marcparry)

Martin Harrysson

Associate partner, McKinsey & Company

Michael Lewis

Author and journalist

Natasha Lomas

Writer, AOL’s TechCrunch (@riptari)

Nils Bohr

Physicist

Patrick Ruffini

President, Engage (@PatrickRuffini)

Paul Miller

Writer, speaker, and moderator (@PaulMiller)

Paul Rowady

Senior analyst, Tabb Group (@eprowady)

Rachel Van Dongen

Congressional editor, Politico (@RachelVanD)

Rayid Ghani

Chief scientist, Obama for America

Sebastian Thrun

CEO, Udacity (@SebastianThrun‎)

Sitaram Asur

Research scientist, Hewlett Packard Labs

Tobias Preis

Associate professor of behavioral science and finance (@t_preis)

Tom Webster

Vice president, Edison Research (@webby2001)

Xavier Rosset

Emulated Robinson Crusoe (@xavier_rosset)

Chapter 8, Ask the Right Question

Adrian Monck

Managing director, World Economic Forum (@AMonck)

Alistair Croll

Entrepreneur, Strata, Cloudconnect, Startupfest, YearOneLabs, Bitnorth, and Decibel (@ACroll)

Deep Thought

Fictional computer in The Hitchhiker’s Guide to the Galaxy by Douglas Adams

F.J. Anscombe

Statistician

Grant Crowell

YouTube manager, CDW (@grantcrowell)

Lane Shackleton

Product manager, YouTube/Google (@lshackleton)

Robin Sommer

Researcher, Berkeley’s International Computer Science Institute (@rsmmr)

Chapter 9, Use the Right Data

Chris Coyne

Cofounder, OkCupid and Sparknotes (@malgorithms)

Giovanni Frazzetto

Senior manager, Eli Lilly

Goethe

Writer, artist, and politician

Judea Pearl

Former professor, UCLA

Michael Lewis

Author and journalist

Paul W. Holland

Statistician

Sam Yagan

CEO, Match.com; cofounder, OkCupid

Thomas Anderson

CEO, OdinText (@tomHCanderson)

Xavier Amatrian

Research and engineering director, Netflix (@xamat)

Chapter 10, Define the Right Measurement

@aerofade

Ashish Gambhir

Founder and CEO, NewBrandAnalytics

Britney Fitzgerald

Web editor, KIWI Magazine (@bittyfitz)

Fred Trotter

Heathcare data journalist (@fredtrotter)

Fredrick Herzberg

Professor of occupational science under clinical psychology, University of Utah

Irene Kim

Communications, Cornell University

Ki Mae Heussner

Writer, GigaOM (@kheussner)

Max Nanis

Biologist, TSRI; developer, futurist (@x0xMaximus)

Michael Wetzel

Journalist, Deutsche Welle TV

Stephan Spencer

Author, SEO expert, and Internet marketeer (@sspencer)

Yazan Boshmaf

Intern, Telefónica

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