- Cover Page
- Title Page
- Copyright Page
- CONTENTS AT A GLANCE
- TABLE OF CONTENTS
- I WHY SHOULD I CARE ABOUT SELF-PROMOTION?
- 1 Welcome to the Party
- 2 How Do You Fit in the Mix?
- The Basics of Building Your Personal Brand Story
- Personal Branding Case Study: Park Howell
- Telling Your Complete Brand Story
- Ten Do’s and Don’ts of Telling Your Story
- 1. Don’t Post Pictures that Would Shock Your Mother
- 2. Don’t View Your Personal Brand Story as a Sales Pitch
- 3. Don’t Post Something You’ll Regret
- 4. Don’t Ask for Things First; Ask for Things Second
- 5. Don’t Get Distracted
- 6. Don’t Underestimate the Power of Your Network
- 7. Do Invest in Yourself
- 8. Do Invest in Other People
- 9. Do Be Visible and Active
- 10. Do Take Some Time for Yourself
- II YOUR NETWORK IS YOUR CASTLE—BUILD IT
- 3 Blogging: Telling Your Story
- What Is Blogging?
- Personal Branding Case Study: Jonathan Thomas, Anglotopia.com
- Choose Your Blogging Platforms
- Setting Up a Blog
- Getting Inspired
- Writing for Readers vs. Writing for Search Engines
- How Often Should You Post?
- How Long Should Your Posts Be?
- SEO Through Blogging
- How Does This Apply to Our Four Heroes?
- The Do’s and Don’ts of Blogging
- A Final Note on the Rules of Blogging
- 4 LinkedIn: Networking on Steroids
- The Basics of LinkedIn
- Personal Branding Case Study: Anthony Juliano
- Ten Do’s and Don’ts of LinkedIn
- 1. Do Upload a Professional Picture
- 2. Do Connect to Your Real Friends and Contacts
- 3. Do Keep Your Profile Current
- 4. Do Delete People Who Spam You
- 5. Do Make Your Summary Look Its Best
- 6. Don’t Use LinkedIn Like Facebook and Twitter
- 7. Don’t Sync LinkedIn with Twitter
- 8. Don’t Decline Invitations—Archive Them
- 9. Don’t Ask Everyone for Recommendations
- 10. Don’t Forget to Use Spelling and Grammar Check
- 5 Twitter: Sharing in the Conversation
- Why Should You Use Twitter?
- What Can Twitter Do for You?
- Personal Branding Case Study: @HaggardHawks
- How Do You Use Twitter?
- Applications for Twitter Domination
- What Should You Tweet (and Not Tweet)?
- Personal Branding Case Study: @MuslimIQ
- Seven Do’s and Don’ts While Using Twitter
- Twitter Tips in 140 Characters or Less
- How Should Our Four Heroes Use Twitter?
- 6 Facebook: Developing a Community of Friends
- Why Should You Use Facebook?
- What Can Facebook Do for You?
- What You Should Know About Facebook
- The Basics: Creating a Personal Profile
- Stay in Control of Your Profile
- Using a Professional Page for Personal Branding
- Top Four Tips for Using Facebook
- Ten Do’s and Don’ts of Facebook
- Facebook Tips in 140 Characters or Less
- 7 Say Cheese: Sharing Photos and Videos
- Why Video
- Shooting Video With Regular Digital Cameras
- Recording Screen Capture Videos
- Personal Branding Case Study: Lynn Ferguson & Mark Tweddle
- What Should I Make Videos Of?
- Why Post Photos?
- Copyright: Understanding Creative Commons
- Embedding Videos and Photos in Your Blog
- SEO for Videos and Photos
- The Video Résumé
- Photos and Video Tips in 140 Characters
- 8 Other Social Networking Tools
- 9 Googling Yourself: Finding Yourself on Search Engines
- Have You Ever Googled Yourself?
- What Do You Want Others to Find?
- Search Engine Optimization
- What SEO Used To Be
- What SEO Looks Like Now
- Reverse Search Engine Optimization
- What if You Share a Common Name?
- Search Engine Tools
- The Value of Reputation Management
- How Do Our Heroes Use SEO?
- Reputation Management Tips in 140 Characters
- 10 Bringing It All Together: Launching Your Brand
- What Is a Personal Brand Campaign?
- How Do Our Heroes Build Their P&T Statements?
- Why Is a Personal Brand Campaign Important?
- Personal Branding Case Study: Sheryl Brown
- Building Your Personal Brand Campaign
- Unique Ways to Launch Your Branding Campaign
- How Should Our Heroes Launch Their Brands?
- Do’s and Don’ts of Launching Your Personal Brand
- 11 Measuring Success: You Like Me, You Really Like Me!
- Why Should You Measure?
- What Should You Measure?
- How Should You Measure?
- Getting an Overview of Your Website Performance
- Four More Measurement Tools
- Effectively Measuring Your Personal Brand
- How Can Our Heroes Use Analytics and Measurement?
- Do’s and Don’ts for Analytics and Measurement
- Analytics Tips in 140 Characters
- 3 Blogging: Telling Your Story
- III PROMOTING YOUR BRAND IN THE REAL WORLD
- 12 How to Network: “Hello, My Name Is…”
- Why Should I Bother Networking?
- Personal Branding Case Study: Starla West
- The Rules of Networking
- Personal Branding Case Study: Hazel Walker
- Three Types of Networking
- Networking Faux Pas
- After the Meeting
- One-on-One Networking
- How to Make an Email Introduction
- The Follow-Up
- But I Just Don’t Want to Meet the Other Person
- Personal Branding Case Study: Dave Delaney
- Network While You Still Have a Job
- Don’t Discount Serendipity
- Do’s and Don’ts of Networking
- How Would Our Heroes Network?
- 13 Public Speaking: We Promise You Won’t Die
- Should You Speak in Public?
- Overcoming Your Fear of Public Speaking
- Personal Branding Case Study: Lorraine Ball
- Finding Your Speaking Niche
- How to Launch Your Speaking Career
- Personal Branding Case Study: Crystal Washington
- Giving Your Talk
- Important Technology Tips for Presenters
- How Does Public Speaking Apply to Our Four Heroes?
- Speaking Tips in 140 Characters
- 14 Getting Published: “I’m an Author!”
- Why Should I Become a Published Writer?
- Personal Branding Case Study: Jackie Bledsoe
- Finding Publishing Opportunities
- Build Your Personal Brand with Your Writing
- Publication Rights
- Create Your Own Articles’ Niche
- Getting Started
- Getting Paid
- The Do’s and Don’ts of Writing for Publication
- How Can Our Heroes Turn to Writing for Publication?
- 15 Personal Branding: Using What You’ve Learned to Land Your Dream Job
- Using Your Network to Find a Job
- Creating a Résumé
- How Does Social Media Fit in Your Résumé?
- Personal Branding Case Study: Jason Falls
- Do’s and Don’ts of Résumé Building
- Don’t Rely on the Job Boards
- Try the Company Job Boards
- Use LinkedIn to Bypass Job Boards
- Skip HR Altogether—Work Your Network
- Tell Your Friends
- The Informational Interview
- Start Your Own Company
- Job Searching Tips in 140 Characters
- 12 How to Network: “Hello, My Name Is…”
- Index
II
Your Network Is Your Castle—Build It
3 Blogging: Telling Your Story
4 LinkedIn: Networking on Steroids
5 Twitter: Sharing in the Conversation
6 Facebook: Developing a Community of Friends
7 Say Cheese: Sharing Photos and Videos
8 Other Social Networking Tools
9 Googling Yourself: Finding Yourself on Search Engines
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