I Why Should I Care About Self-Promotion?
II Your Network Is Your Castle—Build It
3 Blogging: Telling Your Story
4 LinkedIn: Networking on Steroids
5 Twitter: Sharing in the Conversation
6 Facebook: Developing a Community of Friends
7 Say Cheese: Sharing Photos and Videos
8 Other Social Networking Tools
9 Googling Yourself: Finding Yourself on Search Engines
10 Bringing It All Together: Launching Your Brand
11 Measuring Success: You Like Me, You Really Like Me!
III Promoting Your Brand in the Real World
12 How to Network: “Hello, My Name Is…”
13 Public Speaking: We Promise You Won’t Die
14 Getting Published: “I’m an Author!”
15 Personal Branding: Using What You’ve Learned to Land Your Dream Job
18.191.13.255