PART IV

Enduring Content

If we want content to endure—to live beyond a single use in a single place—then we have two demons to fight: the organizations, old-fashioned and behemoth, that keep people and ideas siloed; and the content itself, which can so easily lose its liveliness, beauty, art, and value as it’s automatically reproduced. In this final section, you’ll learn skills and approaches for dealing with both—resulting in content that endures, its purpose clear, its heart intact, whatever the future holds.