- Cover
- Half Title
- Title Page
- Copyright Page
- Dedication Page
- Table of Contents
- Preface
- Acknowledgments
- The Author
- Chapter 1 Data Warehouse ROI
- Chapter 2 What Is Market Basket Analysis?
- Chapter 3 How Does Market Basket Analysis Produce ROI?
- Chapter 4 Why Is Market Basket Analysis Difficult?
- Chapter 5 Market Basket Analysis Solution Definition
- Chapter 6 Market Basket Architecture and Database Design
- Chapter 7 ETL into a Market Basket Datamart
- Requirement: Populate the Market Basket BI Table
- Market Basket ETL Design
- Step 1: Extract from a Fact Table and Load to a Market Basket Table
- Step 2: Recursively Join the Market Basket Table and Load a Market Basket BI Table
- Step 3: Arithmetic Juxtaposition of Driver Objects and Correlation Objects
- Step 4: Load a Market Basket BI Table Using a Correlation Hierarchy
- Step 5: Load a Market Basket BI Table Using a Driver Hierarchy
- Step 6: Load a Market Basket BI Table Using the Same Hierarchy as Driver and Correlation
- Chapter 8 What Is Time Variance?
- Chapter 9 How Does Time Variance Produce ROI?
- Chapter 10 Why Is Time Variance Difficult?
- Chapter 11 Time Variant Solution Definition
- Chapter 12 Time Variant Database Definition
- Chapter 13 ETL into a Time Variant Data Warehouse
- Chapter 14 Market Basket Analysis in a Time Variant Data Warehouse
- References
- Index
The Author
Fon Silvers is a Data Warehouse ETL Analyst and Data Warehouse Support Team Lead in a Fortune 500 company. His first book was Building and Maintaining a Data Warehouse. Fon can be found at LinkedIn (http://www.linkedin.com/in/fonsilvers) and his Amazon Author page (http://www.amazon.com/Fon-Silvers/e/B001JRVJMG/ref=ntt_athr_dp_pel_pop_1).
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