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by John Edson
Design Like Apple: Seven Principles For Creating Insanely Great Products, Services, and Experiences
Cover
Title Page
Copyright
Dedication
Acknowledgments
Introduction: Apple, design, and Steve Jobs.
Chapter 1: Design Makes All the Difference: Beauty, ingenuity, and charisma create a unique competitive advantage.
THE SIREN SONG OF TECHNOLOGY
BEAUTY
INGENUITY
CHARISMA
SUMMARY
Chapter 2: Design the Organization: Nurture taste, talent, and a design culture.
TASTE
TALENT
CULTURE
SUMMARY
Chapter 3: The Product Is the Marketing: Great products sell themselves.
MESSAGE
QUALITY
REPETITION
SUMMARY
Chapter 4: Design Is Systems Thinking: Product and context are one.
SYSTEM DESIGN
CREATING EXPERIENCES
PERPETUAL PLATFORMS
SUMMARY
Chapter 5: Design Out Loud: Protoype to perfection.
LET'S GET PHYSICAL
PROTOTYPE AND THE OBJECT
PROTOTYPE AND THE WORKSPACE
CROWDSOURCED PROTOTYPING
NEAR-LIFE EXPERIENCES
SUMMARY
Chapter 6: Design Is for People: Connect with your customer.
A HUMAN CENTERED ETHOS: EMPATHY
DESIGN RESEARCH
DESIGN FOR SOMEONE, BUT NOT FOR EVERYONE
SUMMARY
Chapter 7: Design with Conviction: Commit to a unique voice.
SIMPLY BEAUTIFUL
CREATE YOUR OWN VOICE
CONVICTION
SUMMARY
Design Like Apple: Bring it all together.
Index
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