Index

A

Ace Hotels

Active Networkers

Adamo

Adidas

advertising campaigns

Elf Yourself campaign
Mac versus PC campaign
Microsoft Redesigns iPod Packaging
television ads, decline of
Think Different campaign

aesthetic expressions

See also beauty in design

airlines

Amazon

Android operating system

animated films

anthropological world view

appearance models

Apple

advertising campaigns
detailed design as mantra
financial value and success of
Microsoft platforms vs.
See also Jobs, Steve

Apple apps

Apple App Store

Apple Genius Bar

Apple Global Security

Apple II/Apple III

Apple iMac

Apple Keynote

Apple Lisa

Apple Newton

Apple Stores

apps

Apple, customization of
Apple, huge success in
Google apps
iPad apps
iPhone apps

Asimov, Isaac

Athleta

@Issue Journal

ATMs

Audi TT

automotive design. See cars

Aviles, Walt

Aztek, Pontiac

B

Backett, Paul

Banana Republic

Barron's

Battat, Randy

Bauhaus movement

beautiful experiences

beauty in design

aesthetic expressions
elegance and ingenuity
emotional engagement and
Jobs on
minimalist design
simplicity and
tactility
thinness and

behavioral emotional processes

Bezos, Jeff

Big Hairy Audacious Goals

blank slate products

Blip technology

BMW

bore metaphor

Bould Design

braggart metaphor

brand experiences

See also customer experiences; product design, marketing and

Braun

Breakfast Machine

breakthrough products

See also iPad; iPhone

Built to Last (Collins)

BusinessWeek

C

CAD (computer-aided design)

cars

American vs. foreign designs
Dodge Caravan
Ford
minivans
Pontiac Aztek
Pontiac Solstice

cell phones and smartphones

Microsoft Windows Phone
Motorola Cobalt
Motorola RAZR V3
Motorola StarTAC
Nokia phones
See also iPhone

CFL light bulbs

charisma

ChiatDay

Chinese youth

Chrysler

cloud services

CNNMoney

Collins, Jim

Comcast

computer-aided design (CAD)

Connecting People tagline

consistency in design

consumer-goods manufacturers

design approaches of
OXO
SWITCH Lighting
See also toothbrushes

context, product design and

conversationalist metaphor

conviction, designing with

beauty and simplicity
design voice, creating
unique voice, committing to

Cook, Tim

cost, competition, customers, capability (four C's)

craftiness

creative chaos

creative workers. See managers vs. creative workers

creativity

exercises to promote
experimenting and idea generation
workspace design and
See also ingenuity in design; prototyping

Critical Work Gets Done tagline

CrossAction toothbrushes

crowdsourced prototyping

Cruzer

culture, design

customer experiences

beautiful experiences
creating
human-centered design ethos and
in-store experiences
near-life experiences and prototyping

customers

advertising overload and
connecting with
emotional reactions from
as end users
listening to
personas for

customization in design

D

dancing elf

data-centered optimization

dating analogy, prototyping and

Dell

design

advancement of
defined
impact of
as marketing add-on
taking risks in
technology, impact on

design culture

designers. See managers vs. creative workers

design makeovers

design quality

“good enough” products
product design and
remarkable products

design research

agenda for
importance of
Jobs' distrust of
market research vs.
questions for, identifying

design talent

design taste

design vision

design voice

committing to unique voice
conviction in
creating your own
differentiation and marketing
marketing message and product design
unified design vision and

Deutschman, Alan

differentiation, marketing

Digimatic clock radio

digital assistants. See PDAs

directed evolution

Disney

Dodge Caravan

Doorely, Scott

Dresselhaus, Bill

Dropbox

Duarte, Nancy

Dylan, Bob

E

Eames, Charles

Eichler, Joseph

Einstein, Albert

elegance, design ingenuity, and

Elfman, Danny

Elf Yourself campaign

Elmer, Linda

Emotional Design (Norman)

emotional differentiation

emotional engagement

beauty
charisma
ingenuity
near-life experiences and
people, focus on

emotional processes

emotional reactions

emotional technology

empathy

end users, defined

engineering. See technology, design and

Esslinger, Hartmut

Ethan (teen)

Excedrin

experiences, creating

experimentation

expression, of products

express-test-cycle (ETC)

Exxon

F

Facebook

Fadell, Tony

“failure” joystick

Falcon, Novint

feedback

design research and
focus groups and
listening to customers
thanking customers for

Ferdowsi, Arash

first impressions

flash memory

flywheels

focus groups

Forbes

Force Dimension

Ford

Foss, Ben

founders, impact of

four C's (cost, competition, customers, capability)

Frankenstein phones

Frog design firm

furniture design

G

Gandhi

Ganvik, Joy

Gap Inc.

Gates, Bill

General Motors (GM)

Pontiac Aztek
Pontiac Solstice

Genius Bar

Germany

Get Smart (TV show)

Ginsberg, Scott

Gmail

GO Computing

Godin, Seth

“good enough” products

Google

Android operating system and
Apple's model vs.
applications for
as “bore” metaphor
crowdsourced prototyping by
iPhone design stolen by
Motorola, acquisition of
by the numbers design process and

Google Buzz

Google Calendar

Google Docs

Google Maps

Google Wave

graphical user interfaces (GUIs)

graphic patterns

Green City e.V.

H

Handy, Joshua

Hanger Chair, The

haptic technology

Harvard Business Review

Houston, Drew

HP (Hewlett-Packard)

near-life experiences used by
next bench concept and
notebooks, aesthetic design of

Hsieh, Tony

Hulu

human-centered design ethos

human-centered technology

I

iCloud

IdeaCast

IKEA

iMac

Inc. magazine

information overload

ingenuity in design

In Search of Excellence (Peters)

Inside Apple (Lashinksy)

in-store experiences

Intel Reader

Internet

listening to customers via
television as conduit vs.

Intuit

iOS 5 software

iPad

apps for
beauty in design of
design and development of
launch of
repetition and success of

iPhone

apps for
beauty in design of
design and development of
detailed design of
ingenuity in design of
instant success of
Jobs on Google stealing
launch of
as platform, impact of
repetition and success of

iPhone 4S

iPod

design and development of
flywheels
packaging design
success of

Isaacson, Walter

iTunes

iUniverse, concept of

Ive, Jonathan “Jony,”

J

James (teen)

Jobs, Steve

and animated films
as Apple founder
on apps
charisma of
on design talent
design taste of
design vision of
on Dropbox
Gates (Bill) vs.
on Google stealing iPhone
on human-centered technology
influence of
on iPad launch
personal background of
personal style of
on products, love of
on protecting ideas
on research, distrust of
on secrecy in product design
on simplicity and beauty
Zen philosophy of

joysticks

K

Katzenberg, Jeffrey

Kay, Alan

Keynote software

King, Martin Luther, Jr.

Kobara, Shiz

Krikorian, Blake

L

Laird & Partners

Lashinsky, Adam

Lasseter, John

laundry detergent. See Method Products

leadership personalities

LEDs (light-emitting diodes)

light bulbs

Li-Ning sporting gear

Lisa, Apple

Little Prince, The (Saint-Exupéry)

Live Mesh

Los Angeles Times

Lowry, Adam

LUNAR, project work with

about
Force Dimension
Green City e.V.
HP notebook
Intel
Motorola StarTAC
Novint
Oral-B
robots
SanDisk
SWITCH Lighting
workspace design

M

m100, Palm

MacBook Air

MacBook Pro

Macintosh computers

Macintosh SE

Mac platforms

Mac versus PC campaign

Make Space (Doorely and Witthoft)

managers vs. creative workers

creative exercise for
designers, important aspect of
design goals of
founders, impact of
leadership personalities
nurturing design and
teams, importance of
top-down design approach

Manock, Jerry

marketing. See advertising campaigns; product design, marketing and

market vs. design research

Martin, Roger

McKim, Bob

message, product

See also design voice

Metaphase

Method Products

design research
ingenuity in design
voice and brand message of
workspace environments and prototyping

MG car company

Microsoft

Apple vs.
charisma, lack of
cloud service
design culture of, changing
Gates, Bill
Windows applications

Microsoft Redesigns iPod Packaging campaign

Microsoft Windows CE

Microsoft Windows Phone

Microsoft Zune

Miller, Herman

minimalist design

minivan life stage

minivans

Mint software

MobileMe

modern design

Mom Gets Organized tagline

Moonshine exercise

Mossberg, Walter

Motorola

design taste
engineering prowess of
Frankenstein phones
technology and design at
valuing design, lack of

Motorola Cobalt

Motorola Mobility

Motorola RAZR V3

Motorola StarTAC

mo' transportation system

Mountford, Joy

Munich, Germany

music. See iPod; iTunes; Walkman

Muzak

N

natural charisma

near-life experiences

Nest Learning Thermostat

Netflix

Newton, Apple

next bench concept

Nike

Nokia

Norman, Don

Novint

O

Objectified (film)

OfficeMax

Old Navy

OnDemand

open-sourced platform approaches

Oral-B toothbrushes

organizational founders, impact of

organizations, design in

agenda for
culture, design
design talent
design taste

original equipment manufacturers (OEMs)

out loud design

See also prototyping

OXO

P

Palm Computing

PCWorld magazine

PDAs (personal digital assistants)

Apple Newton
PalmPilot
Siri

people, design for

customers, connecting with
design research
human-centered ethos
for someone vs. everyone

perpetual platforms

personas

Peters, Tom

Piperlime

Pixar

politicians, charisma and

Pontiac Aztek

Pontiac Solstice

PowerPoint

printers. See HP

Procter & Gamble

product design

context and
emotional responses to
expression of products
See also prototyping

product design, marketing and

agenda for
differentiation
message
product as ultimate message
products selling themselves
quality
repetition in

Product Design study

product messages

See also design voice

prototypes, defined

prototyping

agenda for
crowdsourced prototyping
design process and
forms of
ingenuity in design and
near-life experiences
the object and
power of
secrecy in
sexy prototypes (appearance models)
validation steps in
visualization and
workplace design and

PR2 robots

Purple Cow (Godin)

Q

quality. See design quality

questions, identifying

R

Rams, Dieter

Rashid, Karim

RAZR V3 smartphones

Reach toothbrushes

reflective emotional processes

remarkable products

repetition, product design and

research, design. See design research

retail industry

Apple Stores
design approaches in
in-store customer experiences

risks, taking

Road & Track magazine

robots

Rogers, Matt

rubber band action

Ryan, Eric

S

Saarinen, Eliel

Saint-Exupéry, Antoine de

Samsung

Sandia Labs

SanDisk

sans-serif typefaces

SC Johnson

Sculley, John

Second Coming of Steve Jobs, The (Deutschman)

secrecy, product design and

secure digital (SD) cards

serif typefaces

sexy design and prototypes

Shum, Albert

Silicon Valley

founding of
technology vs. design in

simplicity in design

beauty in design and
minimalist design
packaging design
thinness and
white box packaging

Siri

SkyDrive

slimness, beauty in design and

Slingbox

smartphones. See cell phones and smartphones

Smith, Gary

Smith, Jeff

social media

Facebook
listening to customers via
YouTube

Solstice, Pontiac

Sony

Sony Style magazine

sporting goods

spreadsheets

Stanford University

design and engineering program
on prototyping

StarTAC

Steve Jobs (Isaacson)

stories/storytelling

Suitable Technologies

Sung, Junggi

SUVs

SWITCH Lighting

system design

systems thinking design

agenda for
context and product design
experiences, creating
perpetual platforms
zooming out/zooming in

T

tablets. See iPad

tactility, beauty in design and

talent, design

Talkabout phone

taste, design

tax preparation software

teams, importance of

technology, design and

in cars
focus on tech vs. design
human-centered technology
impact on each other
ingenuity and innovation
for technology's sake

television advertising, decline of

Ten Rules of Good Design (Rams)

Tesler, Larry

Think Different campaign

thinness, beauty in design and

thumb drives

thumbnail equity

Timeport

TiVo

toothbrushes

Oral-B toothbrushes
Reach toothbrushes

top-down design approach

touch screens

transportation systems

Trash Hole, The

Triumph of the Nerds (film)

trucks

Tungsten

TurboTax

typefaces/typography

U

unified design vision

University of Wuppertal

USB connectors

V

validation step

VCRs

Virgin Airlines

visceral emotional processes

visualization, prototyping and

Visual Thinking

voice. See design voice

W

Walkman cassette players

Wall Street Journal

Water Stopping Water concept

We design for ourselves mantra

white box packaging

Willow Garage

Windows CE

Windows Live Mesh

Windows Messenger

Windows Phone 7

Witthoft, Scott

Wood, Ken

workspace design

Wright, Frank Lloyd

X

Xerox Parc

Y

Yankowski, Carl

YouTube

Z

Zappos

Zen of Palm principle

Zen philosophy

Ziba

Zire

zooming out/zooming in

Zune

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