Part 2

Virtual You

PART 2

Virtual You

Now that you have clarity about the real you, you’re ready for part 2: the process of translating that information into the virtual version of you! We’ll achieve that by first understanding where your brand currently stands online. That baseline will help you build your digital-branding strategy, which is rooted in three essential elements:

• profile: the first impression you deliver

• people: your network and target audience

• performance: enhancing your success by growing your brand.

In chapter 4, I’ll introduce you to the digital-first phenomenon. Then, in chapter 5, I’ll share with you why—regardless of your role, level, industry, or organization—your LinkedIn profile is the most important digital branding tool you have for delivering your first impression and forming a foundation for building relationships. And I’ll help you get a handle on what your current profile says about you. Chapter 6 is focused on my proven step-by-step process for building a truly stellar LinkedIn profile—and we’ll start thinking about how you can apply what you’ve learned to other social media.