Part 3
Visual You
“Humans are incredibly visual and powerful. Moving images help us find meaning [and] help capture and contextualize the world around us.”
—Dan Patterson, Digital Platform Manager for ABC Radio
PART 3
Visual You
With the real-to-virtual translation process behind you, it’s time to think about amping up the appeal of your communications. In this part of the book, we’ll talk about using images, video, color, and other techniques to make your communications more persuasive and alluring. Specifically, we’re going to discuss:
• pictures: how your headshot and other images can make you real and connect you more deeply with your community online
• packaging: how to create the right wrapper for your brand
• video: how to use the most powerful communications vehicle there is—next to being there in person, of course.
When you’ve applied what you learn in part 3 to the virtual you that was developed in part 2, you’ll have what you need to build your community and bolster your brand; you’ll then be ready to boost your success, which we’ll cover in part 4.