About the Author

William Arruda is a motivational speaker, bestselling author, and a leading authority on the topic of personal branding. He has been at the forefront of the field since its inception, teaching everyone from interns to senior executives how to harness the power of authentic personal branding. He is the CEO (Chief Encouragement Officer) of Reach—the global leader in personal branding—and the co-founder of CareerBlast.TV—a personal and digital branding video learning platform for innovative companies. He regularly shares his thoughts on workplace trends and branding in his Forbes column. When he’s not traveling to deliver keynotes, he splits his time between New York City and Miami Beach.