References

Introduction

Arruda, W. 2018. “How to Make Your Workplace Ready for Gen Z.” Forbes, November 13. www.forbes.com/sites/williamarruda/2018/11/13/how-to-make-your-workplace-ready-for-gen-z/#1ee7e5134d30.

Arruda, W. 2017. “2017 Personal Branding Trends Part 3: The Rise of the Social Employee.” Forbes, January 3.

Atkinson, J. 2018. Personal communication with author, September.

Awan, A. 2017. “The Power of LinkedIn’s 500 Million Community.” LinkedIn Official Blog, April 24. https://blog.linkedin.com/2017/april/24/the-power-of-linkedins-500-million-community.

Bank of America. 2018. “Trends in Consumer Mobility.” https://promo.bankofamerica.com/mobilityreport/assets/images/BOA_2018-Trends-in-Consumer-Mobility-Report-FINAL-2.pdf.

Burgess, C., and M. Burgess. 2013. The Social Employee: How Great Companies Make Social Media Work. New York: McGraw-Hill Education.

Burgess, M. 2019. Personal email with author.

Burke, D. 2017. “Why Employee Advocacy Can’t Wait.” LinkedIn Marketing Solutions Blog, March 2. https://business.linkedin.com/marketing-solutions/blog/linkedin-elevate/2017/why-employee-advocacy-cant-wait.

Cisco. Nd. “VNI Forecast Highlights Tool.” www.cisco.com/c/m/en_us/solutions/service-provider/vni-forecast-highlights.html.

Davies, D. 2018. “Meet the 7 Most Popular Search Engines in the World.” Search Engine Journal, January 7. www.searchenginejournal.com/seo-101/meet-search-engines/#close.

Ellis, S. 2017. “How to Motivate Your Team on Thinking Like Entrepreneurs and not Employees.” Hibox, December 1. www.hibox.co/blog/how-to-get-your-team-thinking-like-entrepreneurs-not-employees.

Graham, D. 2018. Switchers: How Smart Professionals Change Careers and Seize Success. New York: AMACOM.

Graham, D. 2018. Personal email with author, September 16.

Howington, J. 2018. “Survey Explores Varying Attitudes of Millennials and Older Workers about Key Workplace Issues.” Flexjobs, September 17. www.flexjobs.com/blog/post/survey-finds-varying-attitudes-millennials-older-workers-about-key-workplace-issues.

Joel, M. 2013. Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It. New York: Hachette.

Jones, J.M. 2015. “In U.S., Telecommuting for Work Climbs to 37%.” Gallup Poll Social Series, August 19. https://news.gallup.com/poll/184649/telecommuting-work-climbs.aspx.

Lidsky, D. 2005. “Me Inc.: the Rethink.” Fast Company, March 1. www.fastcompany.com/55257/me-inc-rethink.

Marker, S. 2015. “How Many Jobs Will the Average Person Have in His or Her Lifetime?” LinkedIn, February 22. www.linkedin.com/pulse/how-many-jobs-average-person-have-his-her-lifetime-scott-marker.

Mushroom Networks. Nd. “YouTube – The 2nd Largest Search Engine (Infographic).” www.mushroomnetworks.com/infographics/youtube---the-2nd-largest-search-engine-infographic.

Palmer, K., and D. Blake. 2018. The Expertise Economy: How the Smartest Companies Use Learning to Engage, Compete, and Succeed. Boston: Nicholas Brealey.

Peters, T. 1997. “The Brand Called You.” Fast Company, August 31. www.fastcompany.com/28905/brand-called-you.

Previte, J. 2019. “The 2019 Digest of the Most Valuable Company Culture Statistics.” BluLeadz, February 11. www.bluleadz.com/blog/annual-digest-of-company-culture-statistics.

Reynolds, B. 2018. Personal email with author, November 28.

Ryan, C. 2018. “Computer and Internet Use in the United States: 2016.” United States Census Bureau, Report Number ACS 39, August 8. www.census.gov/library/publications/2018/acs/acs-39.html.

Shove, G. 2013. “Marketing That Money Can’t Buy-Getting Employees to Tweet About Work.” Fast Company, November 22.

Tran, K. 2017. “Viewers Find Objectionable Content on YouTube Kids.” Business Insider, November 7. www.businessinsider.com/viewers-find-objectionable-content-on-youtube-kids-2017-11?utm_source=feedly&utm_medium=referral.

U.S. Department of Labor. Bureau of Labor Statistics. 2017. “Number of Jobs, Labor Market Experience, and Earnings Growth Among Americans at 50: Results from a Longitudinal Study.” News Release, August 24. www.bls.gov/news.release/pdf/nlsoy.pdf.

Weber, B. 2013. “By the Year 2020, Almost Half of the Workforce Will Be Made Up of These People.” Upworthy, September 9. www.upworthy.com/by-the-year-2020-almost-half-of-the-workforce-will-be-made-up-of-these-people-5.

Workplace Trends. 2018. “The Work Connectivity Study.” News Release, November 13. https://workplacetrends.com/the-work-connectivity-study.

Chapter 1

Branson, R. 2018. “Discovering Original.” Richard Branson’s Blog, April 9.www.virgin.com/richard-branson/discovering-original.

Cain, S. 2019. Podcast Interview, Happier with Gretchen Rubin, February.

Olivet Nazarene University. 2018. “Study Explores Professional Mentor-Mentee Relationships in 2019.” June. https://online.olivet.edu/research-statistics-on-professional-mentors.

Chapter 3

Solomon, L. 2015. “The Top Complaints From Employees About Their Leaders.” Harvard Business Review, June 24. https://hbr.org/2015/06/the-top-complaints-from-employees-about-their-leaders.

Tawakol, O. 2018. “I’m a CEO and the Most Underrated Business Skill Is One Most People Are Terrible At.” Business Insider, August 16. www.businessinsider.com/communication-business-skill-2018-5.

Tschabitscher, H. 2019. “The Number of Emails Sent Per Day in 2019 (and 20+ Other Email Facts).” Lifewire, January 3. www.lifewire.com/how-many-emails-are-sent-every-day-1171210.

Chapter 4

Arruda, W. 2007. Career Distinction: Stand Out by Building Your Brand. Hoboken, NJ: Wiley.

Fontein, D. 2016. “The Ultimate List of LinkedIn Statistics That Matter to Your Business.” Hootsuite Blog, November 22. https://blog.hootsuite.com/linkedin-statistics-business.

Haedrich, M. 1972. Coco Chanel: Her Life, Her Secrets. Boston: Little, Brown.

Gallant, J. 2019. “48 Eye-Opening LinkedIn Statistics for B2B Marketers in 2019.” Foundation, January 1. https://foundationinc.co/lab/b2b-marketing-linkedin-stats.

Joel, M. 2013. Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It. New York: Hachette.

LinkedIn. Nd. “A Brief History of LinkedIn.” https://ourstory.linkedin.com.

Omnicore. 2019. “LinkedIn by the Numbers: Stats, Demographics & Fun Facts. Blog, January 6. www.omnicoreagency.com/linkedin-statistics.

ROI Research. Nd. “About Us.” https://researchoninvestment.com/company/about-us/.

Sanders, T. 2005. The Likeability Factor: How to Boost Your L-Factor and Achieve Your Life’s Dreams. New York: Crown.

Yuan, L. 2018. “A Generation Grows Up in China Without Google, Facebook or Twitter.” New York Times, August 6. www.nytimes.com/2018/08/06/technology/china-generation-blocked-internet.html.

Chapter 5

Ye, L. 2015. “27 Tweetable Quotes From Sales Rockstars Going to #INBOUND 15” (Jill Rowley). Hubspot, August 18. https://blog.hubspot.com/sales/tweetable-quotes-from-sales-rockstars-going-to-inbound15.

Chapter 6

Grandey, A.A., G.M. Fisk, A.S. Mattila, K.J. Jansen, and L.A. Sideman. 2005. “Is ‘Service with a Smile’ Enough? Authenticity of Positive Displays During Service Encounters.” Organizational Behavior and Human Decision Processes 96:38-55.

Patel, S. 2017. “How Your Brand Can Capitalize on LinkedIn’s New ‘Lead Gen’ Opportunities.” Entrepreneur, June 19. www.entrepreneur.com/article/294649.

Savitz, E. 2011. “The Untapped Power of Smiling.” Forbes, March 22.

TED. 2011. “Ron Gutman: The Hidden Power of Smiling.” TED2011, March. www.ted.com/talks/ron_gutman_the_hidden_power_of_smiling?language=en.

Turner, M.L. 2017. “8 Ways to Get More LinkedIn Profile Views.” Forbes, February 28.

Chapter 7

Arruda, W. 2018. “The Best LinkedIn Headshots and How to Create Yours.” Forbes, September 5. www.forbes.com/sites/williamarruda/2018/09/05/the-best-linkedin-headshots-and-how-to-create-yours/#74bf6eb36d2f.

Callahan, S. 2018. “Picture Perfect: Make a Great First Impression with Your LinkedIn Profile Photo.” LinkedIn Sales Blog, December 28. https://business.linkedin.com/en-uk/marketing-solutions/blog/posts/content-marketing/2017/17-steps-to-a-better-LinkedIn-profile-in-2017.

Cournoyer, B. 2012. “21 Quotes on Why Video Marketing ROCKS.” Brainshark.com, April 2. www.brainshark.com/ideas-blog/2012/April/21-quotes-on-video-marketing.

Demand Gen Report. 2014. “The Power of Visual Content [Infographic].” September 17. www.demandgenreport.com/industry-topics/rich-media/2906-the-power-of-visual-content-infographic.

Hubspot. 2018. “The Ultimate List of Marketing Statistics for 2018.” www.hubspot.com/marketing-statistics.

Instagram. Nd. “Instagram Business.” https://business.instagram.com.

JDP. 2018. “Tips for Job Seekers.” JDP Blog, August 7. www.jdp.com/blog/2018/08/07/linkedin-photos-research.

Jones, C. 2017. “Should You Smile on Your LinkedIn Profile?” Quora, May 26. www.quora.com/Should-you-smile-on-your-LinkedIn-profile.

Medina, J. 2014. Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School. Seattle: Pear Press.

Nielsen, J. 2010. “Photos as Web Content.” November 1. www.nngroup.com/articles/photos-as-web-content.

Levie, W.H., and R. Lentz. 1982. “Effects of Text Illustrations: A Review of Research.” Educational Communication and Technology: A Journal of Theory, Research, and Development, 30(4): 195-232.

Patrick, W. 2017. “Why You Should Smile in Your Online Photo.” Psychology Today, November 1. www.psychologytoday.com/us/blog/why-bad-looks-good/201711/why-you-should-smile-in-your-online-photo.

Chapter 8

“216 Web Safe Colors List.” https://websafecolors.info/color-chart.

Alter, A. 2013. Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave. New York: Penguin.

Arruda, William. 2009. “Personal Branding Guru, William Arruda.” Video, May 5. www.youtube.com/watch?v=6paItEm2AF4.

Chris. 2012. “The ‘Ritual of Unpacking’ Your Brand.” Riley Life Blog, November 12. www.rileylife.com/blog/the-ritual-of-unpacking-your-brand.

Easy Calculation.com. Nd. “Pantone to Hex Converter.” www.easycalculation.com/colorconverter/pantone-to-hex.php.

Edison Research. 2018. “The Podcast Consumer 2018.” www.slideshare.net/webby2001/the-podcast-consumer-2018.

Fishman, E. 2016. “How Long Should Your Next Video Be?” Wistia.com, July 5. wistia.com/learn/marketing/optimal-video-length.

Hubspot. 2018. “The Ultimate List of Marketing Statistics for 2018.” www.hubspot.com/marketing-statistics.

Moo.com. 2018. “What Fonts Reveal About You: Type Tasting.” Interviews, May 8.

“Pantone Colours.” www.pantone-colours.com.

Chapter 9

American Psychological Association. 2006. “Multitasking: Switching Costs.” www.apa.org/research/action/multitask.

An, M. 2018. “The Future of Content Marketing: How People Are Changing the Way They Read, Interact, and Engage With Content.” Hubspot Research. https://blog.hubspot.com/news-trends/the-future-of-content-marketing?_ga=2.200265006.1820862119.1553695687-2066569307.1549998052.

Ayres, M., and J. Wellin. 2017. “How to Use Wistia: A Step-by-Step Guide.” Hubspot Blog, March 14. https://blog.hubspot.com/marketing/how-to-use-wistia.

Bowman, M. 2017. “Video Marketing: The Future of Content Marketing.” Forbes, February 3.

Bunting, J. 2018. “Ready to Get Started With Video Ads on LinkedIn? Here Are 9 Things You Need to Know.” LinkedIn Sales and Marketing Solutions EMEA Blog, June 7. https://business.linkedin.com/en-uk/marketing-solutions/blog/posts/B2B-video/2018/Ready-to-get-started-with-video-ads-on-LinkedIn-Here-are-9-things-you-need-to-know.

Business Insider Intelligence. 2017. “Video Will Account for an Overwhelming Majority of Internet Traffic by 2021.” Business Insider, June 12.

Cisco. 2019. “Cisco Visual Networking Index: Forecast and Trends 2017-2022.” Whitepaper. www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/white-paper-c11-741490.html.

Content Marketing Institute. 2016. “B2B Content Marketing: 2016 Benchmarks, Budgets, and Trends—North America.” https://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf.

Doeing, D. 2019. “58 Powerful Video Marketing Statistics for 2019.” https://learn.g2crowd.com/video-marketing-statistics.

Gupta, S. 2016. “Your Brain on Multitasking.” CNN Health, August 1. www.cnn.com/2015/04/09/health/your-brain-multitasking/index.html.

Heine, C. 2017. “In Four Years, YouTube Has Gone From a Million Hours of Video Viewed to a Billion.” Adweek, February 27. www.adweek.com/digital/in-4-years-youtube-has-gone-from-100-million-hours-of-video-viewed-a-day-to-1-billion.

Hubspot. 2018. “The Ultimate List of Marketing Statistics for 2018.” www.hubspot.com/marketing-statistics.

Just, M.A., T.A. Keller, and J. Cynkar. 2008. “A Decrease in Brain Activation with Driving When Listening to Someone Speak.” Brain Research, 1205, April 18, 70-80. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2713933/.

Mansfield, M. 2019. “27 Video Marketing Statistics That Will Have You Hitting the Record Button.” Small Business Trends, January 16. https://smallbiztrends.com/2016/10/video-marketing-statistics.html.

McQuivey, J. 2008. “How Video Will Take Over the World.” Forrester Report, June 17. https://www.forrester.com/report/How+Video+Will+Take+Over+The+World/-/E-RES44199#.

Patel, S. 2016. “85 Percent of Facebook Video Is Watched Without Sound.” Digiday, May 17. https://digiday.com/media/silent-world-facebook-video/.

Polycom. 2017. “Global Survey of 24,000+ Workers Unearths the ‘Need’ for Flexibility in Order for Businesses to Thrive.” Press Release, March 20. https://www.polycom.com/company/news/press-releases/2017/20170321.html.

Sharp, E. 2014. “The First Page of Google’s Search Results Is the Holy Grail for Marketers.” Protofuse Blog, April 30. https://www.protofuse.com/blog/details/first-page-of-google-by-the-numbers/.

Stafford, L. 2017. “How to Incorporate Video into Your Social Media Strategy.” Forbes, July 13. https://www.forbes.com/sites/yec/2017/07/13/how-to-incorporate-video-into-your-social-media-strategy/#40e6d07f7f2e.

Chapter 10

Baer. D. 2013. “Why You Need a Diverse Network.” Fast Company, August 13. https://www.fastcompany.com/3015552/why-you-need-a-diverse-network.

Basler, R. ed. 1953. The Collected Works of Abraham Lincoln. 9 vols. New Brunswick, New Jersey: Rutgers University Press.

Epstein. D.M. 2009. The Lincolns: Portrait of a Marriage. New York: Ballantine Books.

Fang, Y., B. Francis, and I. Hasan. 2018. “Differences Make a Difference: Diversity in Social Learning and Value Creation.” Journal of Corporate Finance, 48, February, 474-91. https://www.sciencedirect.com/science/article/pii/S0929119917306557.

Krawcheck, S. 2013. “My (New) Third Very Simple Rule of Networking.” LinkedIn, August 5. https://www.linkedin.com/pulse/20130805103249-174077701-my-new-third-very-simple-rule-of-networking/.

Misner, I. 2004. “The Importance of Diversity in Networking.” Entrepreneur, January 26. https://www.entrepreneur.com/article/68840.

Simmons, M. 2015. “The No. 1 Predictor of Career Success According to Network Science.” Forbes, January 15. https://www.forbes.com/sites/michaelsimmons/2015/01/15/this-is-the-1-predictor-of-career-success-according-to-network-science/#64388d06e829.

Chapter 11

Arruda, W. 2017. “2017 Personal Branding Trends Part 3: The Rise of the Social Employee.” Forbes, January 3. https://www.forbes.com/sites/williamarruda/2017/01/03/2017-personal-branding-trends-2017-part-3-the-rise-of-the-social-employee/#2b7007d784b8.

Bagadiya, J. 2019. “217 Social Media Marketing Statistics to Prep You for 2019.” Social Pilot, January 3. https://www.socialpilot.co/blog/social-media-statistics.

Herrington, D. 2013. “10 Super Health Benefits of Strawberries.” Care2 Healthy Living, July 24. https://www.care2.com/greenliving/10-super-health-benefits-of-strawberries.html.

Liedke, L. 2019. “100+ Internet Statistics and Facts for 2019.” March 26. https://www.websitehostingrating.com/internet-statistics-facts/.

Marse, A. 2013. “9 Things You Can Learn About Copywriting From David Ogilvy.” Social Media Today, May 12. https://www.socialmediatoday.com/content/9-things-you-can-learn-about-copywriting-david-ogilvy.

Stevens, J. 2018. “Internet Stats & Facts for 2019.” Hosting Facts, December 17. https://hostingfacts.com/internet-facts-stats/.

Chapter 12

“Under the Influence: Consumer Trust in Advertising.” 2013. Nielsen Newswire, September 17. https://www.nielsen.com/us/en/insights/news/2013/under-the-influence-consumer-trust-in-advertising.html.

Arruda, W. 2017. “2017 Personal Branding Trends Part 3: The Rise of the Social Employee.” Forbes, January 3.

Brudner, E. 2015. “15 Social Selling Stats That Will Inspire You to Take Action.” Hubspot, May 6; updated July 28, 2017.

Burgess, C., and M. Burgess. 2013. The Social Employee: How Great Companies Make Social Media Work. New York: McGraw-Hill Education.

eMarketer. 2012. “CEOs Who Tweet Held in High Regard.” March 27. https://www.emarketer.com/Article/CEOs-Who-Tweet-Held-High-Regard/1008929.

Find and Convert. 2017. “Social Networking Tools for B2B Social Media Platforms.” http://www.findandconvert.com/b2b-digital-marketing-services/marketing/technology/social-selling-tools.

Gallant, J. 2019. “48 Eye-Opening LinkedIn Statistics for B2B Marketers in 2019.” Foundation, January 1. https://foundationinc.co/lab/b2b-marketing-linkedin-stats/.

Hinge Research Institute. Understanding Employee Advocacy on Social Media. https://hingemarketing.com/uploads/hinge-research-employee-advocacy.pdf.

ING. 2014. “2014 Study Impact of Social Media on News: More Crowd-Checking, Less Fact-Checking.” https://www.ing.com/Newsroom/All-news/NW/2014-Study-impact-of-Social-Media-on-News-more-crowdchecking-less-factchecking.htm.

Marketing Advisory Network, The. 2017. 2017: Employee Advocacy Impact Study. https://marketingadvisorynetwork.com/2017/07/17/2017-employee-advocacy-impact-study/.

PricewaterhouseCoopers. 2018. PwC’s 21st Survey: Talent. https://www.pwc.com/gx/en/ceo-survey/2018/deep-dives/pwc-ceo-survey-talent.pdf.

Reply. “101 Social Selling Stats You Need to Know.” https://reply.io/101-social-selling-stats.

Roth, D. 2015. “Why Vocal Employees Are a Company’s Best PR.” Fast Company, March 25. https://www.fastcompany.com/3044156/why-vocal-employees-are-a-companys-best-pr.

Solis, B. 2014. “Relationship Economics: How Social Is Transforming the World of Work.” LinkedIn, July 10. https://www.linkedin.com/pulse/20140710161411-2293140-relationship-economics-how-social-is-transforming-the-world-of-work-infographic/.

Weber Shandwick. “Employee Activists Spark Movement in Digital Age.” http://webershandwick.com.au/employee-activists-spark-a-new-social-movement-in-the-digital-age/.