Introduction: Framework for Reinventing Your Business
PART ONE
Reimagine Your Business
1. Business Scope
2. Business Model
3. Platforms and Ecosystems
PART TWO
Reevaluate Your Value Chain
4. Rethinking R&D and Innovation
5. Operational Excellence
6. Omnichannel Strategy
PART THREE
Reconnect with Your Customers
7. Acquiring Customers
8. Engaging Consumers
9. Measuring and Optimizing Marketing Spend
PART FOUR
Rebuild Your Organization
10. Managing Digital Transition
11. Designing an Organization for Innovation
12. Skills, Capability, and Talent Management
Notes
Index
Acknowledgments
About the Author
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