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by Alberto Ferreira
Universal UX Design
Cover image
Title page
Table of Contents
Copyright
Dedication
About the Author
Introduction
Part I: Grey Matter
Chapter 1. Are You Experienced?
Abstract
1.1 Digital to Human Experience
1.2 Redefining Localization
1.3 Unique and Universal
1.4 Understanding Culture
1.5 Spindrifts and Undertows
1.6 The Audience Is Not Listening
1.7 Acculturation and Globalization
Chapter 2. The Universal Totem Pole
Abstract
2.1 Metabolism of a Digital Product
2.2 Universal and Local Design
2.3 Ergonomics and Standards
2.4 Brand Localization
2.5 Expectations and Loyalty
2.6 Aspirations and Brand Identity
2.7 Diversification and Communities
Chapter 3. Across the Dashboard
Abstract
3.1 Establishing a Global Product Vision
3.2 Kickstarting Corporate Change
3.3 Agile Globalization
3.4 The Role of Global Awareness
3.5 Iterative Refining
3.6 International Research
Part II: Magnum Impulse
Chapter 4. Worlds Within Worlds
Abstract
4.1 A Global User Journey
4.2 Digital Portrait: Europe
4.3 Digital Portrait: North America
4.4 Digital Portrait: South America
4.5 Digital Portrait: Asia
4.6 Digital Portrait: Australia
4.7 Digital Portrait: Africa
4.8 Infrastructure and Trust
4.9 Customer Support and Service
4.10 Case Study: What’s in a Name?
Chapter 5. Mental Manifests
Abstract
5.1 Aesthetics and Cultural Imperatives
5.2 Personal Attitudes and Social Values
5.3 Persuasion and Reason
5.4 Cultural Models
5.5 Appropriation and Appropriateness
5.6 Stereotypes and Generalizations
5.7 Concepts and Metaphors
5.8 Never-ending Stories
Part III: About Face
Chapter 6. Cutting Copy
Abstract
6.1 Clarity and Reusability
6.2 Refining Affinity and Tone
6.3 Dialects and Variations
6.4 Building a Global Content Strategy
6.5 Translation and Transcreation
6.6 International SEO
6.7 Controlled Language and Machine Translation
Chapter 7. Global Designs
Abstract
7.1 Cultural Aesthetics
7.2 Indigenous User Interfaces
7.3 Gender and UX
7.4 Scripts and Keyboards
7.5 Internationalization Requirements
7.6 Cross-Cultural Usability
7.7 Virtual Realities
Chapter 8. A Thousand Pictures
Abstract
8.1 Gestures and Inputs
8.2 Cognition and Cues
8.3 Typesetting and Typography
8.4 Color Schemes
8.5 Iconography and Imagery
8.6 Resolutions and Devices
8.7 Personas and Characters
Conclusion: Spirits in a Digital World
References
Index
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Table of Contents
Universal UX Design
Building Multicultural User Experience
Alberto Ferreira
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