Table of Contents
Chapter 1. Are You Experienced?
1.1 Digital to Human Experience
1.6 The Audience Is Not Listening
1.7 Acculturation and Globalization
Chapter 2. The Universal Totem Pole
2.1 Metabolism of a Digital Product
2.2 Universal and Local Design
2.6 Aspirations and Brand Identity
2.7 Diversification and Communities
Chapter 3. Across the Dashboard
3.1 Establishing a Global Product Vision
3.2 Kickstarting Corporate Change
Chapter 4. Worlds Within Worlds
4.3 Digital Portrait: North America
4.4 Digital Portrait: South America
4.6 Digital Portrait: Australia
4.9 Customer Support and Service
4.10 Case Study: What’s in a Name?
5.1 Aesthetics and Cultural Imperatives
5.2 Personal Attitudes and Social Values
5.5 Appropriation and Appropriateness
6.2 Refining Affinity and Tone
6.4 Building a Global Content Strategy
6.5 Translation and Transcreation
6.7 Controlled Language and Machine Translation
7.2 Indigenous User Interfaces
7.5 Internationalization Requirements
Chapter 8. A Thousand Pictures