PR 2.0: New Media, New Tools, New Audiences
by Deirdre K. Breakenridge, Brian Solis
Powerful PR Strategies for Success (Collection)
- Title Page
- Copyright Page
- Contents
- Social Media and Public Relations: Eight New Practices for the PR Professional
- Title Page
- Copyright Page
- Praise for Social Media and Public Relations
- Dedication Page
- Acknowledgments
- About the Author
- Foreword
- Introduction: When Social Media Meets PR, Communication Unites with Technology
- 1. PR Practice #1: The PR Policymaker
- 2. New Practice #2: The Internal Collaboration Generator
- 3. New Practice #3: The PR Technology Tester
- 4. New Practice #4: The Communications (COMMS) Organizer
- 5. New Practice #5: The Pre-Crisis Doctor
- 6. New Practice #6: The Relationship Analyzer
- 7. New Practice #7: The Reputation Task Force Member
- 8. New Practice #8: The Master of the Metrics
- 9. Using Your New PR Practices to Become an Influencer and Change Agent
- 10. The Future of PR and Social Media
- A. The Social Media Strategy Wheel
- Index
- Footnotes
- Putting the Public Back in Public Relations
- Title Page
- Copyright Page
- Praise for Putting the Public Back in Public Relations
- Dedication
- Foreword
- Preface: The Socialization of Media and PR 2.0
- Acknowledgments
- About the Authors
- Introduction: Social Media = The Reinvention of Public Relations
- PART I The True Value of New PR
- Chapter 1 What’s Wrong with PR?
- Chapter 2 PR 2.0 vs. Public Relations
- Chapter 3 PR 2.0 in a Web 2.0 World
- Chapter 4 Traditional vs. New Journalism
- Chapter 5 PR Is about Relationships
- PART II Facilitating Conversations: New Tools and Techniques
- Chapter 6 The Language of New PR
- Chapter 7 Blogger Relations
- Chapter 8 Social Media Releases (SMRs)
- Chapter 9 Video News Release (VNR) 2.0
- Chapter 10 Corporate Blogging
- PART III Participating in Social Media
- Chapter 11 Technology Does Not Override the Social Sciences
- Chapter 12 Social Networks: The Online Hub for Your Brand
- Chapter 13 Micromedia
- Chapter 14 New “Marketing” Roles
- PART IV PR 2.0: A Promising Future
- Chapter 15 Community Managers and Customer Service 2.0
- Chapter 16 Socialization of Communication and Service
- Chapter 17 The Rules for Breaking News
- Chapter 18 A New Guide to Metrics
- PART V Convergence
- Chapter 19 PR 2.0 + PR 1.0 = Putting the Public Back in Public Relations
- Appendix A The SEC and the Importance of Recognizing Corporate Blogs as Public Disclosure
- Appendix B It’s Alive!
- Index
- PR 2.0: New Media, New Tools, New Audiences
- Title Page
- Copyright Page
- Praise for PR 2.0
- Dedication Page
- Acknowledgments
- About the Author
- Foreword: The Road from PR to PR 2.0 to Public Relations
- Introduction to PR 2.0
- Section I: The Transition to PR 2.0
- Section II: A New Direction in PR
- Chapter 6. Interactive Newsrooms: How to Attract the Media
- Chapter 7. The Social Media News Release: An Overdue Facelift
- Chapter 8. Social Networking: A Revolution Has Begun
- Chapter 9. RSS Technology: A Really Simple Tool to Broaden Your Reach
- Chapter 10. Video and Audio for Enhanced Web Communications
- Section III: Embracing PR 2.0
- Section IV: The Future of 2.0
- Index
- FT Press Financial Times
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