© 2008 by Pearson Education, Inc.

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Printed in the United States of America

First Printing March 2008

ISBN-10: 0-32-151007-0

ISBN-13: 978-0-32-151007-5

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Library of Congress Cataloging-in-Publication Data

Breakenridge, Deirdre.
  PR 2.0 : new media, new tools, new audiences / Deirdre Breakenridge.
        p. cm.
  ISBN 0-321-51007-0 (hardback : alk. paper) 1. Public relations. 2. Mass media and
business. I. Title.
  HD59.B743 2008
  659.2—dc22
                                                     2007049788

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