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© 2012 by Deirdre Breakenridge
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First Printing April 2012
ISBN-10: 0-13-298321-4
ISBN-13: 978-0-13-298321-1
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Library of Congress Cataloging-in-Publication Data
Breakenridge, Deirdre.
Social media and public relations : eight new practices for the pr professional / Deidre
Breakenridge. -- 1st ed.
p. cm.
ISBN 978-0-13-298321-1 (pbk. : alk. paper)
1. Social media. 2. Public relations. I. Title.
HM742.B74 2012
302.23’1--dc23
2012006991
3.15.31.22