Home Page Icon
Home Page
Table of Contents for
Section IV: The Future of 2.0
Close
Section IV: The Future of 2.0
by Deirdre K. Breakenridge, Brian Solis
Powerful PR Strategies for Success (Collection)
Title Page
Copyright Page
Contents
Social Media and Public Relations: Eight New Practices for the PR Professional
Title Page
Copyright Page
Praise for Social Media and Public Relations
Dedication Page
Acknowledgments
About the Author
Foreword
Introduction: When Social Media Meets PR, Communication Unites with Technology
1. PR Practice #1: The PR Policymaker
2. New Practice #2: The Internal Collaboration Generator
3. New Practice #3: The PR Technology Tester
4. New Practice #4: The Communications (COMMS) Organizer
5. New Practice #5: The Pre-Crisis Doctor
6. New Practice #6: The Relationship Analyzer
7. New Practice #7: The Reputation Task Force Member
8. New Practice #8: The Master of the Metrics
9. Using Your New PR Practices to Become an Influencer and Change Agent
10. The Future of PR and Social Media
A. The Social Media Strategy Wheel
Index
Footnotes
Introduction
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Putting the Public Back in Public Relations
Title Page
Copyright Page
Praise for Putting the Public Back in Public Relations
Dedication
Foreword
Preface: The Socialization of Media and PR 2.0
Acknowledgments
About the Authors
Introduction: Social Media = The Reinvention of Public Relations
PART I The True Value of New PR
Chapter 1 What’s Wrong with PR?
Chapter 2 PR 2.0 vs. Public Relations
Chapter 3 PR 2.0 in a Web 2.0 World
Chapter 4 Traditional vs. New Journalism
Chapter 5 PR Is about Relationships
PART II Facilitating Conversations: New Tools and Techniques
Chapter 6 The Language of New PR
Chapter 7 Blogger Relations
Chapter 8 Social Media Releases (SMRs)
Chapter 9 Video News Release (VNR) 2.0
Chapter 10 Corporate Blogging
PART III Participating in Social Media
Chapter 11 Technology Does Not Override the Social Sciences
Chapter 12 Social Networks: The Online Hub for Your Brand
Chapter 13 Micromedia
Chapter 14 New “Marketing” Roles
PART IV PR 2.0: A Promising Future
Chapter 15 Community Managers and Customer Service 2.0
Chapter 16 Socialization of Communication and Service
Chapter 17 The Rules for Breaking News
Chapter 18 A New Guide to Metrics
PART V Convergence
Chapter 19 PR 2.0 + PR 1.0 = Putting the Public Back in Public Relations
Appendix A The SEC and the Importance of Recognizing Corporate Blogs as Public Disclosure
Appendix B It’s Alive!
Index
PR 2.0: New Media, New Tools, New Audiences
Title Page
Copyright Page
Praise for PR 2.0
Dedication Page
Acknowledgments
About the Author
Foreword: The Road from PR to PR 2.0 to Public Relations
Introduction to PR 2.0
Section I: The Transition to PR 2.0
Chapter 1. PR 2.0 Is Here
Chapter 2. Getting Started with 2.0 Research
Chapter 3. Research with Expert Resources
Chapter 4. Reaching the Wired Media for Better Coverage
Chapter 5. Better Monitoring for PR 2.0
Section II: A New Direction in PR
Chapter 6. Interactive Newsrooms: How to Attract the Media
Chapter 7. The Social Media News Release: An Overdue Facelift
Chapter 8. Social Networking: A Revolution Has Begun
Chapter 9. RSS Technology: A Really Simple Tool to Broaden Your Reach
Chapter 10. Video and Audio for Enhanced Web Communications
Section III: Embracing PR 2.0
Chapter 11. Social Media: Immerse Yourself and Your Brand
Chapter 12. The Pro's Use of PR 2.0
Chapter 13. The Mindset of the PR 2.0 Journalist
Chapter 14. A PR 2.0 Plan
Section IV: The Future of 2.0
Chapter 15. The Path to Great PR
Index
FT Press Financial Times
Search in book...
Toggle Font Controls
Playlists
Add To
Create new playlist
Name your new playlist
Playlist description (optional)
Cancel
Create playlist
Sign In
Email address
Password
Forgot Password?
Create account
Login
or
Continue with Facebook
Continue with Google
Sign Up
Full Name
Email address
Confirm Email Address
Password
Login
Create account
or
Continue with Facebook
Continue with Google
Prev
Previous Chapter
Chapter 14. A PR 2.0 Plan
Next
Next Chapter
Chapter 15. The Path to Great PR
Section IV: The Future of 2.0
Chapter 15
The Path to Great PR
Add Highlight
No Comment
..................Content has been hidden....................
You can't read the all page of ebook, please click
here
login for view all page.
Day Mode
Cloud Mode
Night Mode
Reset