You can build a strong foundation with a perfect transition from one phase of behavior change to the next, lots of attention on the 5 Reinforcement Gaps, and an ideal measurement plan, but without participation, your reinforcement program won’t create impact in your organization.

If you want to strengthen your reinforcement program, the next three principles will guide you. They focus on driving engagement. As engagement increases, the percentage of participation increases. Remember, the foundation creates results, and engagement creates participation. And both create impact in your organization.

The three principles that drive the engagement are:

• Principle 4: Provide the Perfect Push and Pull
• Principle 5: Create Friction and Direction
• Principle 6: Follow the Reinforcement Flow