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End User License Agreement
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End User License Agreement
by Kees Wurth, Anthonie Wurth
Training Reinforcement
Introduction
We Did It!
Part 1 Understanding Reinforcement to Reach Behavior Change
Chapter 1 Eyeing Gold
Laying the Groundwork
Headed to the Olympics
Olympic Training Versus Corporate Training
Chapter 2 What Is Reinforcement?
The Effect of Mind-Set on Learning
Memories and Emotions Play a Role
You Will Forget
Chapter 3 Behavior Change Is Critical
Phases of Behavior Change
Meaningful Information
Spaced Repetition
Starting with Goals and Objectives
Chapter 4 Influencing Behavior Change
Learning the Value of Repetition
Sending the Right Message
Considering the Environment
Tracking the Data
Engaging Through Actions and Reactions
Thinking Through the Reasons
Taking Advantage of the Opponent’s Power
The Power of Principles
Part 2 Building the Foundation
Chapter 5 An Overview of The 7 Principles of Reinforcement
Principle 1: Master the 3 Phases of Behavior Change
Principle 2: Close the 5 Reinforcement Gaps
Principle 3: Create Measurable Behavior Change
Principle 4: Provide the Perfect Push and Pull
Principle 5: Create Friction and Direction
Principle 6: Follow the Reinforcement Flow
Principle 7: Place the Learner in the Center
The Cohesion of The 7 Principles of Reinforcement
Chapter 6 Principle 1: Master the 3 Phases for Results
Working on Awareness
Assessing Knowledge
Applying Reinforcement with the DO-DID-GO Approach
Knowing How Long Each Phase Should Last
Even a Loss Is a Win
Chapter 7 Principle 2: Close the 5 Reinforcement Gaps
Overcoming Uncertainty
Examining the 5 Gaps
Evaluating the Gaps
Chapter 8 Principle 3: Create Measurable Behavior Change
The Measurement Plan
Actionable Intelligence
Chapter 9 Recap of Building the Foundation
Principle 1: Master the 3 Phases of Behavior Change
Principle 2: Close the 5 Reinforcement Gaps
Principle 3: Create Measurable Behavior Change
Part 3 Engagement
Chapter 10 Principle 4: Provide the Perfect Push and Pull
Pairing the Principles
Pushing the Brain to Engage
Balancing Push with Pull
Chapter 11 Principle 5: Create Friction and Direction
The Basics of Friction and Direction
Balancing Friction and Direction
Putting Friction to Work
Putting Direction to Work
Chapter 12 Principle 6: Follow the Reinforcement Flow
The Value of Feedback
The CCAF Model
Examining Flow
Using Reinforcement Flow to Grow
Chapter 13 Recap of Engagement
Principle 4: Provide the Perfect Push and Pull
Principle 5: Create Friction and Direction
Principle 6: Follow the Reinforcement Flow
Chapter 14 Principle 7: Place the Learner in the Center
Project Wurth
Focus on the Learner
The Learners’ Intention
An Adaptive Approach
Part 4 Analyzing Your Reinforcement Program
Chapter 15 Finding Balance with the Reinforcement Lever
Understanding Reinforcement Levers
Plotting Your Reinforcement Lever
Analyzing the Different Reinforcement Levers
Chapter 16 Crafting Reinforcement Messages
The S.A.F.E. Method of Messages
Chapter 17 Reinforcement for Different Training Types
Training Types
Moving Beyond the Principles
Chapter 18 Introducing Your Reinforcement Program
Relying on the Trainers
Chapter 19 Sore Made
Appendix Tools for Building a Reinforcement Program
Reinforcement Assessments
Resources
About the Authors
Anthonie Wurth, Founder of Mindmarker
Kees Wurth, CEO of Mindmarker
About Mindmarker
How We Started
How We Do It
What We Offer
Who Uses Mindmarker?
Why We Do It
Index
End User License Agreement
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WILEY END USER LICENSE AGREEMENT
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