Tables
| MAGAZINE MARKETS | |||
|---|---|---|---|
| CATEGORY | DESCRIPTION | HOW THEY USE PHOTOGRAPHS | EXAMPLES |
| Special interest (avocation) | Focus on a specific subject area; aim at a specific target audience (e.g., travelers, skiers, runners, animal breeders, sailboaters and so on) who are either activists or armchair enthusiasts. Sold at newsstands or by subscription or available free. Advertising supported. Good markets when they match your PS/A.1 Pay can be excellent. | To illustrate articles, essays, poetry, how-to features, photo stories, covers, chapter heads. | Organic Gardening; Ski Canada; Official Karate; Hot Rod Magazine; Photo Electronic Imaging; Horse and Horseman; Car & Driver; Popular Photography |
| Trade (vocation) | Address a specific professional audience (farmers, electricians, computer programmers, pilots, wholesalers). Not sold at newsstands. Advertising supported. If your PS/A includes technical knowledge, this will be a rewarding market. Pay is excellent. | To illustrate technical articles, how-to features, covers, photo essays, industry news. | Studio Photography; Ohio Farmer; Western Flyer; American Hunter; The Land; Utility Contractor; Wired |
| Business | Industry-produced (internal and external) as a medium to reach both employees and the general public. Not sold at newsstands. Usually free. Editors expect solid knowledge in their field of interest. Pay is excellent. | To illustrate articles, covers, photo essays, industry trends; to establish a mood. | Career Woman; Automotive News; Entrepreneur; Athletic Business |
| Denominational | Scores of denominational publishing houses produce magazines, newspapers, bulletins and curriculum materials specific to different age groups, couples and families. Distributed by subscription or given away free to membership. Pay is medium to low, but volume purchasing is high. | To illustrate articles, essays, poetry, photo stories, news items, covers, chapter heads, video programs. | Back to the Bible; Marriage; Christian Home and School; Response |
| Associations, organizations | Published for members of organizations and clubs. News and events, plus general-interest articles. Not sold at newsstands. Sold by subscription. Supported sometimes by dues and by advertising. Audience usually is specialized. Pay is mediocre. | To illustrate articles, covers, news items, photo essays; to establish a mood. | Kiwanis Magazine; Scouting Magazine; The Rotarian |
| Local | Audience usually is a local metropolitan area. Feature stories, articles and pictures of local interest. Advertising supported. Sold at newsstands and by subscription. Pay is low, but exposure is valuable. | To illustrate articles, covers, news items, photo stories; to establish a mood. | Chicago; Michigan Living; Twin Cities Magazine; Los Angeles Magazine; Sunday newspaper magazine sections |
| State and regional | Audience is statewide or encompasses several states. Feature stories, articles and pictures of regional interest. Sold at newsstands and by subscription. Pay is usually low, but volume makes up for it. | To illustrate articles, covers, news items, photo stories and essays; to establish a mood. | Sandlapper Magazine; Pacific NW Magazine; Arizona Highways; Sunset magazine; Wisconsin Trails; AAA Midwest Traveler; Outdoor Oklahoma |
| News services | Timely features and news pictures produced by staff, stringers and freelancers. They can use pictures of your area. Pay is low. | To illustrate articles, news items, covers; to establish a mood. | Newsday; New America Media; Los Angeles Times Syndicate International |
| General newsstand | General, national interest and large circulation. These magazines are supported by advertising and subscriptions and appeal to a broad segment of the population (e.g., women, sports enthusiasts and so on). These are third-choice markets for you because they assign most of their photo needs to staff photographers, well-known veteran stock photographers or stock photo agencies. | To illustrate articles, news items, covers, essays and feature stories. | Redbook; Good Housekeeping; People; National Geographic; Sports Illustrated; Reader’s Digest; Esquire; Cosmopolitan |
| BOOK MARKETS | |||
|---|---|---|---|
| CATEGORY | DESCRIPTION | HOW THEY USE PHOTOGRAPHS | EXAMPLES. RATINGS IN TERMS OF NUMBERS OF PHOTO ILLUSTRATIONS PURCHASED |
| Encyclopedias and dictionaries | Multivolume and single volume. Some contain a broad range of information; others cover specific topics such as medicine or woodworking. Foreign-language editions. Children’s editions. | To illustrate articles, section heads, updates, revisions, supplements, CD-ROMs. | Britannica; Encarta; Handyman’s; Van Nostrand’s Scientific; Webster’s New World Dictionary. Rating: C |
| Textbooks | Textbooks range from brief paperbacks to multivolume hardcover series. Used in schools, associations, churches, businesses. All subjects (e.g., biology, math, history, special ed.). Foreign-language editions. | To illustrate chapter heads, covers, technical articles, revisions, supplements, CD-ROMs; to establish moods. | Scott Foresman; Addison-Wesley; Silver Burdett; Houghton Mifflin Harcourt; Pearson Education; McGraw-Hill Education. Rating: A |
| Church curriculum | Sunday school course books, Bible study materials, adult education, confirmation texts, family living and inspirational books. | To illustrate articles, chapter heads, updates, photo essays; to establish moods. | United Methodist Church; Augsburg Fortress; Nazarene Publishing House. Rating: B |
| Consumer trade | Sold in bookstores, in supermarkets, by mail order and through book clubs. Range from coffee-table books to best-sellers to vest pocket references. General and specialized hardcover and paperback. Specialized subject areas range from photographic to popular science to poetry. | To illustrate chapters, jackets, covers, chapter heads, section heads, how-to photo essays, updates. | Sierra Club Books; Fodor’s Travel Guides; Bantam Books; The Family Handyman; American Booksellers Association. Rating: D |
| MONTH:___________________________ | CODE NO. | TOTAL SALES PREVIOUS MONTH | TOTAL SALES THIS MONTH | TOTAL SALES YEAR TO DATE | TOTALS FOR 12 MONTHS BEGINNING: _______ ENDING: _______ |
||
|---|---|---|---|---|---|---|---|
| PRIMARY MARKETS | MAGAZINES | SPECIAL INTEREST | 100 | ||||
| TRADE | 101 | ||||||
| BUSINESS | 102 | ||||||
| DENOMINATIONAL | 103 | ||||||
| ASSOCIATIONS, ORGANIZATIONS | 104 | ||||||
| LOCAL MAGAZINES | 105 | ||||||
| STATE & REGIONAL MAGAZINES | 106 | ||||||
| NEWS SERVICES | 107 | ||||||
| OTHER | 108 | ||||||
| BOOKS | TEXTBOOKS | 200 | |||||
| CHURCH-RELATED BOOKS | 201 | ||||||
| ENCYCLOPEDIA | 202 | ||||||
| CONSUMER TRADE | 203 | ||||||
| OTHER | 204 | ||||||
| SECONDARY MARKETS | STOCK PHOTO AGENCIES | AGENCY A | 300 | ||||
| AGENCY B | 301 | ||||||
| AGENCY C | 302 | ||||||
| AGENCY D | 303 | ||||||
| OTHER | 304 | ||||||
| MAJOR NEWSSTAND MAGAZINES | 400 | ||||||
| DECOR PHOTOGRAPHY | MARKET A | 500 | |||||
| MARKET B | 501 | ||||||
| MARKET C | 502 | ||||||
| MARKET D | 503 | ||||||
| OTHER | 504 | ||||||
| THIRD CHOICE MARKETS | PAPER PRODUCTS | CALENDARS | 600 | ||||
| GREETING CARDS | 601 | ||||||
| POSTERS | 602 | ||||||
| POSTCARDS | 603 | ||||||
| OTHER | 604 | ||||||
| COMMERCIAL ACCOUNTS | ADVERTISING AGENCIES | 700 | |||||
| PUBLIC RELATIONS FIRMS | 701 | ||||||
| RECORD COMPANIES | 702 | ||||||
| AUDIOVISUAL HOUSES | 703 | ||||||
| GRAPHIC DESIGN STUDIOS | 704 | ||||||
| OTHER | 705 | ||||||
| ART PHOTO SALES | MUSEUMS | 800 | |||||
| PRIVATE INDIVIDUALS | 801 | ||||||
| OTHER | 802 | ||||||
| OTHER | GOVERNMENT AGENCIES | 900 | |||||
| NEWSPAPERS | 901 | ||||||
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