PART II

The Elements of Content

Before your content is ready to travel, you need to understand what it is—and not just at the surface level. Let’s now dive into the depths of your content, breaking it down into meaningful dimensions and asking tough questions along the way. As a result, you’ll have the tools to structure content in more useful ways, communicate your content models to others, and prepare for publication across platforms and devices—all while keeping your content’s message, and its purpose, firmly intact.