Contents
List of Cases/Firms/Products
Part I
If You Could Choose any Price, What Would it be? Fundamentals for the Single Price Firm
Chapter 1
Economics and the Business Manager
Chapter 2
Consumer Behavior: The Law of Demand and its Effect on Pricing
Chapter 3
Understanding the Price Sensitivity of Buyers
Chapter 4
One Perfect Price: Profit Maximization for the Single Price Firm
Part II
Different Strokes for Different Folks: Charging More Than One Price for the Same Good
Chapter 5
If You Could Read My Mind: First-Degree Price Discrimination Strategies
Chapter 6
Allowing Buyers to Self-Select By Willingness to Pay: Second-Degree Price Discrimination Strategies
Chapter 7
Segmenting Your Market Based on Willingness to Pay: Third-Degree Price Discrimination Strategies
Part III
How Does My E-Tailer Know that I Read Comic Books and Cook with a Wok? Pricing in the Digital Age
Chapter 8
Dynamic Pricing and E-Commerce
Chapter 9
Legal and Ethical Issues
Table of Strategies
Notes
References
Index
