The Planning and Direction phase is composed of all activities that identify information requirements as well as a means to ensure that those requirements are met. This step in the cycle manages the end-to-end intelligence effort. These information requirements are prioritized, collection plans are prepared, and collection capabilities (such as the various security and operation teams) are tasked.

The executive leadership directs the intelligence effort, the intelligence program manager manages the effort based on the intent, priority of PIRs, and any guidance that was noted during the planning process.