Many people have played a part in shaping the thinking in this book. I would first like to thank those who gave up their time to contribute their perspectives on employer brand management. This includes: Helmut Schuster, Paul McIntyre and Jennifer Veevers (BP); Scott Read and Terry Hicks (P&G); Simon Riis-Hansen and Troels Wendelbo (the LEGO Group); Tom McCoy, Jorg Shappei and Heinz von Allmen (JTI); David Fairhurst (McDonalds Europe); David Henderson (MetLife); Martin Moehrle (UBS); Federico Giovannini (Ferrero); David Lee (Amazon); Dominik Hahn (Allianz); Ted Meulenkamp (Roche); Brigitte Franssen (Philips); Viviane De Paula (Santander Brazil); Greig Aitken (RBS); Dennis de Munck (Ferrari); Matt Schumacher (Monsanto); Craig Pocock (Nationwide); Yves Duhaldeborde and Krisztina Csedo (Towers Watson); Claudia Tattanelli (Universum); Gerry Crispin (CareerXroads) and Torgil Lenning (Potentialpark).

I would like to thank my team at People in Business, AIA Worldwide in London and TMP Worldwide in the USA, France, Germany, India and Singapore, particularly: David Richardson, Susan Keyes, Rob O'Keefe, Lori Charest, Diego Sanson, Rachel Kolbe, Rotraud Diwan, Lesley Rogers, Jennifer Smith, John Rosean, Emmanuelle Loye, Amy Pike, Jamie Haskayne, Martin Rimmer, Nathan Perrot, Terry Lawes, Steve Ehrlich, Janet Sippy, Val Moore, Sherry Jacobson, Russell Miyaki, Lesley Decanio, Danielle King, Thea Randall, Alec Drummond, Yazad Dalal and Pramod Chaganti. In addition to the home team, there are also a number of important partners that I'd like to acknowledge, including: Cristina Perez in Brazil; Mervyn Raphael and Akhilesh Mandal in India; Mark Baldwin, Rob Dean and Shoushou in China; and Ivan Safranov and Dennis Kaminsky in Russia.

My heartfelt thanks also go to a number of former colleagues, including Sophy Pern (Ashridge) who both led and supported a large number of EVP development projects during her time with People in Business and Mette Grøn (KPMG) who devoted a significant amount of time to be providing detailed feedback on the draft manuscript.

I'd like to thank the many clients, in addition to those above, who have trusted my team with their employer brands over the last 10 years, which has provided the practical experience on which this book has been founded. In addition to those above this includes the following people alongside the current or previous company where the employer brand work took place: Roger Yong Zhang (Accenture China); Sophie Cretal (Areva); Anne Gill (Avon Cosmetics); John McCusker and Raquel Faria (Bacardi); Lopa Gore, Jane Brundle and Prathiba Arokiasamy (BP); Sarah Myers and Phil McManus (BSkyB); Bernard Kunerth and Adriana Gontariu (Coca-Cola Hellenic); Klaer Brooker (Computacenter and NSN); Ian Ewart and Elsa Critchley (Coutts); Bridget Hutchinson, Suzanne Kielty, Sally Hyndman and Karen Gray (Dixons Retail); Fred Fens and Jos Van Haastrecht (DSM); Brian Owens and Peter Vogt (eBay Inc); Alan Davies and Kristen Herde (EON); Kimberly Bocian (Ericsson); Kathryn Callow, Fabio Dioguardi and Massimo Micieli (Ferrero); Nitin Bhat, Sunanda Kumar and Gayatri Singh (Genpact); Rebecca Harvey and Marian Tadman (GSK); Rachel Neo (HJ Heinz); Tony Joyce and John Dore (HSBC Private Bank); Rachael Harvey (Iceland Foods); Lianne Corriette, Tim Small and Tracy Robbins (InterContinental Hotels Group); James Watson (Imperial Tobacco); Magdalena Ipsas (ING Insurance); Paul Backhouse (John Lewis Partnership); Lidiya Nadych-Petrenko, Guergana Andreeva and Jonathan Duce (JTI); Gereis Gereis and Bruno Rousseau (Lafarge); Caroline Flandrin and Alexandra Edleston (L'Oréal); Jez Langhorn (McDonalds UK); Dhanashree Kulkarni (McDonalds India); Benoit Barbiche (Medtronic Europe); JoAnn Butler, Jill Corsi, Rachel Lee and Pam Yousey (MetLife); Jo Hussey (Nationwide); Xenia Bendit (NSN); Ditte Opstrup Andersen (Novo Nordisk); Karen Walker Adamson (Novozymes); Annabel Sweet (O2); Tom Nelson, Stacey Sutherland and Barbara Wilcox (Holiday Inn Resorts); Georg Bachmaier (OSRAM), Paul Marchand and Paula Coughlan (Pepsico); Jill McMillan, Lorraine Taylor, Nigel Bastow and Susan Bor (RBS Group); Arvind Agrawal (RPG Enterprises); Almudena Rodríguez Tarodo, Mercedes Diego Cayon, Monica Torres Fernandez and Luis Aragon (Santander); Tanya Ingraham (SGS); Luz Helena Rojas and Antoine Delacour (Société Générale); Christine Williams, Jennifer Morris and Valerie Cowper (Standard Bank); Gordon Teasdale (Standard Life); Rishi Gaind, Amita Maheshwari and Gayatri Yadav (STAR India); Peta Hay, Paul Hillan and Mark Thomas (Tesco); Rachel Yehekel (TEVA), Jacky Simmonds and Anne Marie Murphy (TUI); April Samulewicz (UBS); Stephane Le Camus, (Unilever) Lou Leo, Al Torres, Claudia Healy and Magda Yrizarry (Verizon); and Sarah Darch/Biggers (Virgin Management).

In addition to those already mentioned above, many people were also kind enough to contribute their portraits for the cover of the book. I'd like to thank: Colin Minto (4GS); Philippe Liger (Accor); Nitin Lalwani (Aegon Life India); Reiner Wolf (Allianz); Regine Larsen (Aker Solutions); Ali Zaman (Akzo Nobel); Erica Briody (Alcon Novartis); Steve Hoblyn (Astellas); N Srikant Indusind (Bank of India); Helen Bostock (Barclays); Birgit Opferkuch (BASF); Farsana Jakubi (Bayer); Carl-Christoph Fellinger (Beiersdorf); Tusharika Govil (Randstad India); Diego Marini (BNL BNP Paribas); Anca Puiu and Luminita Fediuc (Brainspotting); Rachael Browning (Canon); Stephen Mulvenna and Jia Gay (Coca-Cola Company); Adriaan Kyndt and Fancesco Polsinelli (CNH); Wenyi Che (Coach A); Joaquin Rubrio Bueno (Cofidis); Priscilla Pacheco (Danone Brazil); Jennifer Jones Newbill (Dell); Kent Kirch (Deloitte); Sandra Ohlig (Dorma Holding); Chris Van Steenbergen and Anneke Luijkenaar (DSM); Shona Fullerton (Dupont); Ali Ayaz (Employer Brand Management Consultancy); Donald McNeill (Employment Marketing Associates); Richard Roberts (enRich); Jelena Andjelic (Ericsson); Arve Kvalsvik (Evidente); Jelena Hvorak (Evolution Latvia); Javier Luque (Ferrovial); Kelly Thompson (Fidelity); Dan Kasmir (FNZ); Tao Wu (Gallup); Rebecca Gudgeon (Grayling); Sandeep Malhotra (Great Place to Work India); Paul Turner (Havas People); Chantal; Engel (HR Magnet); Maria Bahamonde (IKEA); Francesco Abati (Indesit); Chris Kersbergen and Ingrid Veling (ING); Mirjam Vollering (KPMG); Jebin Thomas (Landmark Group); Dina Medeiros (LinkedIn); Jim Cliff (Kaplan International); Christer Hansen and Jane Elgard Peterson (Maersk); Alexander Amador (Marcom Store Brazil); Saagarika Ghoshal (Metro India); Barbara Marolt (Ministry of Economy Slovenia); Nadine Badr (Mobinil Egypt); Julie Marchand (National Bank of Canada); Chris Colbert (NSN); Tim Ackermann (Parexel); Carlos Rodriguez (People Matters); Chris Hoyt and Joy Xu (Pepsico); Katrina Fox (Peters Fox); Miguel Charneco (Piaggio); James Foley (Randstad Sourceright); Alice Chapman (Red Gate Software); Richard Pibworth and Sarah Jackson (Samsung); Michael Bayler (Sapient Nitro); Sophia Onur Basat (Schneider Electric); Alan Williams (Servicebrands); Sarah Martin and Kate McGee (Shell); Sam de Cock (Smals); Charu Malhotra (Smiths News Group); Sara Ripoli Parker (Starbucks); Soliman Herrera Johansson (Stockholm Pride); Linus Holmgren (Talent Talk); Greg Miller (Teneo); Mark Thomas (Tesco); N Robert Johnson (The David Group); Sophia Boleckis (Tieto); Holger Koch (Trendence); Yves Pilet (UWV); Lorenzo Fiore (Vodafone); Sara Axling (Volvo) Mallan Kurian (Workforce Advisory).

Finally, I would like to extend especial thanks to my former colleague and co-author, Simon Barrow, who gave me the confidence to focus my interest on employer brand management, Michelle Abbey, President of TMP Worldwide and Daniel Prin, Executive Vice President for Europe, who gave me the time, space and support to complete this book.