Universum Student Survey Attraction Factors - Business Students (2013) Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives [from each category]
Global | USA | UK | FR | GER | ||
Corporate Reputation & Image | % | % | % | % | % | |
1 | Market Success | 36 | 34 | 36 | 31 | 37 |
2 | Attractive/exciting products and services | 33 | 29 | 25 | 53 | 45 |
3 | Innovation | 31 | 34 | 34 | 37 | 32 |
4 | Financial strength | 31 | 42 | 35 | 30 | 29 |
5 | Inspiring management | 30 | 31 | 33 | 24 | 27 |
6 | Prestige | 30 | 30 | 30 | 41 | 21 |
7 | Fast-growing/entrepreneurial | 22 | 19 | 23 | 16 | 15 |
8 | Corporate social responsibility | 22 | 21 | 20 | 20 | 29 |
9 | Ethical standards | 21 | 38 | 21 | 17 | 15 |
10 | Environmental sustainability | 15 | 13 | 13 | 13 | 19 |
Job Characteristics | Global | USA | UK | FR | GER | |
1 | Professional training and development | 46 | 46 | 47 | 29 | 37 |
2 | Opportunities for international travel/relocation | 35 | 32 | 36 | 48 | 27 |
3 | Challenging work | 35 | 28 | 33 | 47 | 34 |
4 | Secure employment | 35 | 50 | 32 | 22 | 40 |
5 | Variety of assignments | 26 | 25 | 22 | 41 | 37 |
6 | Flexible working conditions | 24 | 29 | 24 | 13 | 26 |
7 | Team oriented work | 21 | 22 | 20 | 25 | 23 |
8 | High level of responsibility | 21 | 24 | 22 | 32 | 20 |
9 | Client interaction | 15 | 17 | 15 | 16 | 14 |
10 | Control over my number of working hours | 13 | 15 | 14 | 13 | 15 |
People & Culture | Global | USA | UK | FR | GER | |
1 | A creative and dynamic work environment | 43 | 46 | 43 | 52 | 34 |
2 | Leaders who will support my development | 43 | 46 | 46 | 47 | 40 |
3 | A friendly work environment | 38 | 41 | 40 | 31 | 47 |
4 | Respect for its people | 35 | 48 | 30 | 28 | 33 |
5 | Recognizing performance (meritocracy) | 35 | 31 | 34 | 40 | 44 |
6 | Interaction with international clients & colleagues | 28 | 18 | 24 | 37 | 30 |
7 | Enabling me to integrate personal interests | 24 | 22 | 20 | 28 | 28 |
8 | Recruiting only the best talent | 13 | 18 | 16 | 10 | 6 |
9 | Support for gender equality | 11 | 11 | 9 | 10 | 11 |
10 | Acceptance towards minorities | 6 | 11 | 10 | 5 | 7 |
Remuneration & Advancement | Global | USA | UK | FR | GER | |
1 | Good reference for future career | 43 | 35 | 37 | 60 | 40 |
2 | Leadership opportunities | 36 | 44 | 33 | 30 | 37 |
3 | High future earnings | 36 | 43 | 40 | 50 | 35 |
4 | Competitive base salary | 31 | 29 | 28 | 35 | 51 |
5 | Clear path for advancement | 30 | 41 | 35 | 19 | 16 |
6 | Sponsorship of future education | 25 | 24 | 22 | 9 | 26 |
7 | Competitive benefits | 20 | 28 | 21 | 16 | 18 |
8 | Performance-related bonus | 17 | 18 | 18 | 17 | 12 |
9 | Rapid promotion | 16 | 13 | 18 | 28 | 11 |
10 | Overtime pay/compensation | 14 | 11 | 11 | 11 | 23 |
10%+ variation from global average |
Universum Student Survey Attraction Factors - Business Students (2013) Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives [from each category]
Global | Brazil | Russia | India | China | ||
Corporate Reputation & Image | % | % | % | % | % | |
1 | Market Success | 36 | 34 | 53 | 29 | 31 |
2 | Attractive / exciting products and services | 33 | 17 | 20 | 22 | 30 |
3 | Innovation | 31 | 39 | 23 | 29 | 25 |
4 | Financial strength | 31 | 32 | 55 | 28 | 26 |
5 | Inspiring management | 30 | 42 | 22 | 24 | 25 |
6 | Prestige | 30 | 17 | 37 | 23 | 22 |
7 | Fast-growing/entrepreneurial | 22 | 35 | 29 | 25 | 20 |
8 | Corporate social responsibility | 22 | 25 | 18 | 22 | 24 |
9 | Ethical standards | 21 | 31 | 20 | 22 | 17 |
10 | Environmental sustainability | 15 | 20 | 7 | 22 | 17 |
Job Characteristics | Global | Brazil | Russia | India | China | |
1 | Professional training and development | 46 | 66 | 65 | 28 | 39 |
2 | Opportunities for international travel/relocation | 35 | 42 | 35 | 24 | 27 |
3 | Challenging work | 35 | 41 | 38 | 31 | 23 |
4 | Secure employment | 35 | 33 | 43 | 29 | 26 |
5 | Variety of assignments | 26 | 18 | 27 | 18 | 19 |
6 | Flexible working conditions | 24 | 25 | 10 | 27 | 19 |
7 | Team oriented work | 21 | 26 | 22 | 27 | 26 |
8 | High level of responsibility | 21 | 21 | 16 | 23 | 14 |
9 | Client interaction | 15 | 11 | 10 | 19 | 16 |
10 | Control over my number of working hours | 13 | 8 | 16 | 20 | 19 |
People & Culture | Global | Brazil | Russia | India | China | |
1 | A creative and dynamic work environment | 43 | 49 | 31 | 30 | 32 |
2 | Leaders who will support my development | 43 | 56 | 47 | 24 | 26 |
3 | A friendly work environment | 38 | 25 | 42 | 36 | 33 |
4 | Respect for its people | 35 | 39 | 38 | 30 | 25 |
5 | Recognizing performance (meritocracy) | 35 | 54 | 48 | 28 | 38 |
6 | Interaction with international clients & colleagues | 28 | 23 | 36 | 18 | 26 |
7 | Enabling me to integrate personal interests | 24 | 16 | 19 | 18 | 26 |
8 | Recruiting only the best talent | 13 | 14 | 21 | 23 | 13 |
9 | Support for gender equality | 11 | 13 | 3 | 20 | 11 |
10 | Acceptance towards minorities | 6 | 4 | 2 | 14 | 8 |
Remuneration & Advancement | Global | Brazil | Russia | India | China | |
1 | Good reference for future career | 43 | 56 | 23 | 27 | 35 |
2 | Leadership opportunities | 36 | 48 | 25 | 27 | 22 |
3 | High future earnings | 36 | 7 | 52 | 35 | 31 |
4 | Competitive base salary | 31 | 32 | 40 | 26 | 22 |
5 | Clear path for advancement | 30 | 53 | 30 | 20 | 27 |
6 | Sponsorship of future education | 25 | 36 | 23 | 20 | 26 |
7 | Competitive benefits | 20 | 12 | 28 | 21 | 23 |
8 | Performance-related bonus | 17 | 28 | 25 | 23 | 17 |
9 | Rapid promotion | 16 | 11 | 24 | 26 | 13 |
10 | Overtime pay/compensation | 14 | 7 | 12 | 22 | 12 |
10%+ variation from global average |
Universum Student Survey Attraction Factors - Business Students (2013) Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives [from each category]
Global | USA | UK | FR | GER | ||
Corporate Reputation & Image | % | % | % | % | % | |
1 | Innovation | 44 | 59 | 42 | 58 | 48 |
2 | Attractive/exciting products and services | 34 | 40 | 35 | 48 | 44 |
3 | Market Success | 29 | 26 | 27 | 21 | 31 |
4 | Financial strength | 29 | 33 | 28 | 33 | 30 |
5 | Prestige | 25 | 27 | 27 | 31 | 17 |
6 | Environmental sustainability | 24 | 20 | 19 | 23 | 27 |
7 | Inspiring management | 23 | 21 | 25 | 13 | 16 |
8 | Ethical standards | 21 | 32 | 19 | 18 | 14 |
9 | Fast-growing/entrepreneurial | 20 | 17 | 19 | 14 | 12 |
10 | Corporate social responsibility | 17 | 12 | 15 | 16 | 24 |
Global | USA | UK | FR | GER | ||
Job Characteristics | % | % | % | % | % | |
1 | Professional training and development | 43 | 44 | 40 | 30 | 35 |
2 | Secure employment | 36 | 50 | 33 | 26 | 47 |
3 | Challenging work | 36 | 38 | 33 | 42 | 33 |
4 | Opportunities for international travel/relocation | 30 | 25 | 28 | 39 | 20 |
5 | Variety of assignments | 27 | 31 | 25 | 41 | 39 |
6 | Team oriented work | 25 | 28 | 20 | 35 | 25 |
7 | Flexible working conditions | 24 | 27 | 22 | 15 | 22 |
8 | High level of responsibility | 19 | 21 | 19 | 23 | 19 |
9 | Control over my number of working hours | 15 | 14 | 17 | 17 | 17 |
10 | Client interaction | 11 | 9 | 14 | 11 | 11 |
Global | USA | UK | FR | GER | ||
People & Culture | % | % | % | % | % | |
1 | A creative and dynamic work environment | 47 | 52 | 41 | 57 | 38 |
2 | A friendly work environment | 40 | 43 | 36 | 34 | 50 |
3 | Leaders who will support my development | 39 | 42 | 37 | 42 | 36 |
4 | Respect for its people | 36 | 45 | 31 | 35 | 38 |
5 | Recognizing performance (meritocracy) | 31 | 32 | 30 | 32 | 38 |
6 | Enabling me to integrate personal interests | 26 | 23 | 23 | 32 | 29 |
7 | Interaction with international clients & colleagues | 24 | 12 | 18 | 32 | 22 |
8 | Recruiting only the best talent | 13 | 20 | 21 | 6 | 6 |
9 | Support for gender equality | 11 | 10 | 13 | 10 | 11 |
10 | Acceptance towards minorities | 7 | 9 | 11 | 5 | 9 |
Global | USA | UK | FR | GER | ||
Remuneration & Advancement | % | % | % | % | % | |
1 | Good reference for future career | 40 | 35 | 35 | 53 | 34 |
2 | Competitive base salary | 34 | 36 | 29 | 42 | 52 |
3 | High future earnings | 34 | 42 | 32 | 43 | 35 |
4 | Leadership opportunities | 31 | 37 | 29 | 27 | 33 |
5 | Sponsorship of future education | 27 | 30 | 22 | 10 | 26 |
6 | Clear path for advancement | 26 | 36 | 31 | 19 | 15 |
7 | Competitive benefits | 19 | 30 | 21 | 17 | 15 |
8 | Performance-related bonus | 18 | 17 | 18 | 17 | 12 |
9 | Rapid promotion | 17 | 12 | 16 | 15 | 26 |
10 | Overtime pay/compensation | 15 | 9 | 19 | 24 | 12 |
10%+ variation from global average |
Universum Student Survey Attraction Factors - Business Students (2013) Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives [from each category]
Global | Brazil | Russia | India | China | ||
Corporate Reputation & Image | % | % | % | % | % | |
1 | Innovation | 44 | 48 | 35 | 36 | 30 |
2 | Attractive/exciting products and services | 34 | 21 | 18 | 23 | 27 |
3 | Market Success | 29 | 33 | 49 | 30 | 27 |
4 | Financial strength | 29 | 29 | 57 | 26 | 24 |
5 | Prestige | 25 | 19 | 36 | 25 | 18 |
6 | Environmental sustainability | 24 | 32 | 14 | 19 | 11 |
7 | Inspiring management | 23 | 30 | 17 | 25 | 22 |
8 | Ethical standards | 21 | 30 | 12 | 22 | 17 |
9 | Fast-growing/entrepreneurial | 20 | 28 | 25 | 26 | 21 |
10 | Corporate social responsibility | 17 | 21 | 15 | 17 | 24 |
Global | Brazil | Russia | India | China | ||
Job Characteristics | % | % | % | % | % | |
1 | Professional training and development | 43 | 65 | 63 | 29 | 35 |
2 | Secure employment | 36 | 40 | 46 | 28 | 27 |
3 | Challenging work | 36 | 40 | 33 | 32 | 23 |
4 | Opportunities for international travel/relocation | 30 | 41 | 32 | 22 | 22 |
5 | Variety of assignments | 27 | 17 | 25 | 20 | 17 |
6 | Team oriented work | 25 | 25 | 23 | 29 | 26 |
7 | Flexible working conditions | 24 | 24 | 11 | 27 | 20 |
8 | High level of responsibility | 19 | 22 | 18 | 24 | 14 |
9 | Control over my number of working hours | 15 | 5 | 20 | 18 | 17 |
10 | Client interaction | 11 | 9 | 6 | 19 | 13 |
Global | Brazil | Russia | India | China | ||
People & Culture | % | % | % | % | % | |
1 | A creative and dynamic work environment | 47 | 52 | 28 | 38 | 33 |
2 | A friendly work environment | 40 | 28 | 45 | 36 | 34 |
3 | Leaders who will support my development | 39 | 50 | 45 | 25 | 23 |
4 | Respect for its people | 36 | 41 | 44 | 30 | 26 |
5 | Recognizing performance (meritocracy) | 31 | 52 | 48 | 27 | 35 |
6 | Enabling me to integrate personal interests | 26 | 15 | 22 | 20 | 24 |
7 | Interaction with international clients & colleagues | 24 | 21 | 30 | 20 | 22 |
8 | Recruiting only the best talent | 13 | 14 | 19 | 24 | 11 |
9 | Support for gender equality | 11 | 13 | 4 | 16 | 10 |
10 | Acceptance towards minorities | 7 | 4 | 2 | 12 | 8 |
Global | Brazil | Russia | India | China | ||
Remuneration & Advancement | % | % | % | % | % | |
1 | Good reference for future career | 40 | 53 | 20 | 26 | 31 |
2 | Competitive base salary | 34 | 34 | 37 | 23 | 21 |
3 | High future earnings | 34 | 10 | 48 | 33 | 30 |
4 | Leadership opportunities | 31 | 43 | 21 | 33 | 22 |
5 | Sponsorship of future education | 27 | 40 | 25 | 21 | 23 |
6 | Clear path for advancement | 26 | 53 | 27 | 22 | 23 |
7 | Competitive benefits | 19 | 10 | 30 | 21 | 23 |
8 | Performance-related bonus | 18 | 27 | 32 | 25 | 17 |
9 | Rapid promotion | 17 | 9 | 17 | 19 | 12 |
10 | Overtime pay/compensation | 15 | 9 | 22 | 23 | 12 |
10%+ variation from global average |
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