Chapter 1

1. 1. Barrow, S. and Mosley, R. (2005) The Employer Brand. Wiley.
2. 2. Deloitte (2014) Global Human Capital Trends 2014. Deloitte University Press.
3. 3. Strack, R. et al. (2012) From Capability to Profitability. The Boston Consulting Group and WFPMA.
4. 4. Walker, P. and Platt-Higgins, A, (2009) Employer Branding, A No Nonsense Approach. CIPD.
5. 5. Minchington, B. (2006) Your Employer Brand – Attract, Engage, Retain. Collective Learning Australia. http://davidalee.com/
6. 6. Ambler, T. and Barrow, S. (1996), The Employer Brand, Journal of Brand Management, Vol. 4, pp. 185-206.
7. 7. Coupland, D. (1991) Generation X, Tales for an Accelerated Culture. St. Martin's Griffin.
8. 8. LondonLovesBusiness.com (2013) ‘Securing Britain's Talent’, Autumn, p.24
9. 9. Taylor, A. ‘McDonald's chips away at image as poor employer.’ Financial Times, April 20th 2006.
10. 10. Taylor, S. (2010) ‘Resourcing and Talent Management’, CIPD, p.434.
11. 11. Porter, M. (1996) ‘What is Strategy?’ Harvard Business Review, November.

Chapter 2

1. 1. Gultekin, E. (2011) ‘What's the Value of your Employment Brand?' LinkedIn Talent Blog, December 1st.
2. 2. Allen, D. (2008) ‘Retaining Talent: A Guide to Analyzing and Managing Employee Turnover.’ Society for Human Resource Management.
3. 3. www.experiencepg.com (2013) PG Hiring Process.
4. 4. Lee, D. (2010) Thoughts Over Coffee blog.
5. 5. Singh, N. (2003) ‘Attracting Top Talent’, Conference Presentation
6. 6. Kahneman, D. (2011) Thinking, Fast and Slow. Penguin Books.
7. 7. Conference Executive Board (2006) ‘Attracting and Retaining Critical Talent Segments’.
8. 8. Towers Watson (2012) ‘Talent Management and Rewards Study’.
9. 9. Fairhurst, D. (2011) ‘Employee Engagement at Multi-sites’.
10. 10. Great Places to Work Institute Data (2006).
11. 11. Herremans, R. (2013) Ahold Case Study.
12. 12. Effectory and in-house Ahold research (2013).
13. 13. Strack, R. et al. (2012) From Capability to Profitability. The Boston Consulting Group and WFPMA.
14. 14. McKinsey (2000), ‘War for Talent 2000 Survey’.
15. 15. Hastings, R. et al. (2010) Netflix Culture: Freedom & Responsibility. SlideShare.
16. 16. Laurano, M. (2012), Onboarding, The Business of First Impressions. Aberdeen Group.
17. 17. Gallup (2013) ‘State of the Global Workforce’, p.21–22.
18. 18. Towers Watson (2012), ‘Global Workforce Study’, p.8.
19. 19. Kenexa (2008) ‘The Impact of Employee Engagement’.
20. 20. Hewitt Associates (2003) ‘Employee Engagement at Double-Digit Growth Companies’.
21. 21. Towers Watson (2013) ‘Change and Communication ROI Study.

Chapter 3

1. 1. Collins, C. and Porras, J. (1996) Built to Last. Century.
2. 2. http://aboutus.lego.com/en-gb/sustainability/our-approach (June 2014).
3. 3. www.google.com/about/company/ (February 2014).
4. 4. Edwards, H. and Day, D. (2005) Creating Passion Brands, p. 50, Kogan Page.
5. 5. www.microsoft.com/enable/microsoft/mission (February 2014).
6. 6. corporate.walmart.com/our-story/history/sam-walton (February 2014).
7. 7. http://www.gsk.com/about-us/our-mission-and-strategy.html (February 2014).
8. 8. http://nikeinc.com/pages/about-nike-inc (February 2014).
9. 9. innocentdrinks.co.uk/us/careers (February 2014).
10. 10. Kennedy, J.F. (1961) Joint Session of Congress May 25.
11. 11. http://www.hiltonworldwide.com/about/mission/ (February 2014).
12. 12. Gates, B. (1995) The Road Ahead. Viking Penguin.
13. 13. Boorstin D.J. (1974) The Americans, The Democratic Experience, p. 548, New York Vintage Books.
14. 14. www.southwest.com/html/about-southwest/careers/culture (February 2014).
15. 15. Scott, C.P. (1921) re-printed in ‘Comment is free, but facts are sacred’. The Guardian, 29th November 2002.
16. 16. www.jnj.com/about-jnj/jnj-credo (February 2014).
17. 17. about.zappos.com/our-unique-culture/zappos-core-values (February 2014).
18. 18. Hsieh T. (2010) Delivering Happiness, A Path to Profits, Passion and Purpose. Grand Central Publishing.
19. 19. Channel 4 website 2008.
20. 20. Channel 4 website 2014.
21. 21. Mosley, R. and Barrow, S. (2005) The Employer Brand. Wiley.
22. 22. Gjelten, T. (2009) Bacardi and the Long Fight for Cuba. Penguin.

Chapter 4

Darwin

Desmond, A. and Moore, J. (1991) Darwin. Michael Joseph.

Lack, D. (1947) Darwin's Finches. Cambridge University Press, Preface.

Quammen, D. (1996) The Song of the Dodo. p. 217, Scribner.

Darwin, C. (1859) On the Origin of Species. John Murray.

1. 1. ‘P&G - A Company History’ www.pg.com.
2. 2. Collins, C. and Porras, J. (1996) Built to Last. Century.
3. 3. Aaker, D. and Joachimsthaler, E. ‘The Brand Relationship Spectrum – The Key to the Brand Architecture Challenge’ California Management Review, Vol 42, No.4, Summer 2000.

Chapter 5

Trafalgar

Nicholson, A. (2005) Men of Honour, Trafalgar and the Making of the English Hero. Harper Collins.

Wilson, B. (2013) Empire of the Deep, p.390, Weidenfield and Nicholson.

1. 1. Rumelt, R. (2011) Good Strategy, Bad Strategy. Random House.
2. 2. Lafley, A.G. and Martin, R. (2013) Playing to Win. How Strategy Really Works. Harvard Business Review Press.
3. 3. Johnson, A., Scholes, K. and Whittington, R. (2008) Exploring Corporate Strategy, 8th Edition FT Prentice Hall, p.95.
4. 4. Porter, M. (1996) ‘What is strategy’ Harvard Business Review, November- December, p.61–78
5. 5. Senge, P. (1990) The Fifth Discipline. Currency.
6. 6. PWC (2014) ‘17th Annual Global CEO Survey’.
7. 7. Deloitte (2014) ‘Global Human Capital Trends 2014’ Deloitte University Press.
8. 8. Gartside, D. (2014) ‘Trends shaping the future of HR’. Accenture Institute for High Performance.
9. 9. Mosley R and Kunerth B (2010) ‘Applying Employer Brand Management to Employee Engagement’, Strategic HR Review Vol 10, Issue 3.

Chapter 6

1. 1. Donkin, R. (2010) The History of Work. p.153–155, Palgrave Macmillan.
2. 2. Finn, H. (2011) ‘Missions that matter’, www.google.com/think/articles
3. 3. www.mckinsey.com, March 2014.
4. 4. Helmut Schuster, Interview with the author, February 2014.
5. 5. Schawbel, D. (2012), ‘Hire for Attitude: An Interview with Mark Murphy’, Forbes, January 23rd.
6. 6. Saville and Holdsworth (1992) ‘Occupational Personality Testing’
7. 7. Martin, R. (2009) The Design of Business, Harvard Business Press, Chapter 4: Transforming the Corporation, The Design of Procter & Gamble.
8. 8. Crain, R. (2012) ‘A.G. Lafley Shares His Secret for P&G Success’ Ad Age, August 6th.
9. 9. Lafley, A.G. (2013) Playing to Win, How Strategy Really Works. Harvard Business Review Press.
10. 10. Lafley, A.G and Charan, R. ‘P&G's Innovation Culture' (2008) Booz Allen, Strategy and Business, Issue 52.
11. 11. P&G Success Factors, www.experiencepg.com.
12. 12. CEB (2013) ‘Global Workforce Insights’ Q3.
13. 13. Manpower (2013) ‘Talent Shortage Suvey’.
14. 14. PWC (2013) ‘16th Annual Global CEO Survey’.
15. 15. US Bureau of Labor Statistics (2011).
16. 16. Adecco (2012) ‘Where's the STEM gap stemming from?'.
17. 17. BAYER US STEM Workforce Shortage – Myth or Reality? October 2013
18. 18. ‘STEM education: Preparing for the jobs of the future’ (2012) US Congress Joint Economic Committee.
19. 19. Jaschik, S. (2014) ‘The STEM enrolment boom’ INSIDE Higher Ed, April 7th.
20. 20. ‘Global demand for STEM training a growing factor in overall enrolment trends’, ICEF Monitor, 19th March 2014.
21. 21. Drew, C. (2011)‘Why Science Majors Change Their Minds’ New York Times, November 4th.
22. 22. Business Europe (2011) ‘Plugging the Skills Gap’.
23. 23. The Observatory (2013) ‘The Global Race for Stem’, Borderless Report 14, 24 January.
24. 24. Craig, E. et al. (2011) ‘No shortage of Talent: How the Global Market is Producing the STEM Skills Need for Growth’ Accenture Institute for High Performance.
25. 25. Farrell, D. and Grant, A. (2005) ‘China's looming talent shortage' McKinsey Quarterly Number 4.
26. 26. March, A. (2013) ‘Concerns over the quality of India's booming higher education sector' Australia Network News, 18th September.,
27. 27. Pathak, K. (2011) ‘Murphy sparks debate on IIT student quality’ Business Standard, October 5th.
28. 28. India Noon (2013) ‘Quality of higher education in India is a concern’ December 28th.
29. 29. Oxford Economics (2012) ‘Global talent 2021 – How the new geography of talent will transform HR strategies’.

Chapter 7

1. 1. Shiller, R.J. (2008) ‘Challenging the Crowd in Whispers, Not Shouts.’ New York Times, November 1st.
2. 2. Irving, L.J. (1972) ‘Groupthink’.
3. 3. Catalyst (2011) ‘The Bottom Line: Corporate Performance and Women's Representation on Boards’.
4. 4. McKinsey & Company (2011) ‘Women Matter 2010: Women at the top of corporations: Making it happen’.
5. 5. Herring, C. (2009), ‘Does Diversity Pay? Race, Gender, and the Business Case for Diversity’. American Sociological Review, Vol 74, pp.208–224.
6. 6. The DiversityInc Top 50 Companies for Diversity (2013).
7. 7. http://www.pg.com/en_US/company/purpose_people/diversity.
8. 8. European Diversity Awards (2012). The Guardian.
9. 9. http://www.accenture.com/us-en/company/people/diversity.
10. 10. Deloitte (2011) ‘Only skin deep – Re-examining the business case for diversity’.
11. 11. EC (2005) ‘The Business Case for Diversity, Good Practices in the Workplace’ European Commission.
12. 12. Perceived benefits of diversity in ‘The Business Case for Diversity, Good Practices in the Workplace’ (2005) European Commission (link via http://ec.europa.eu/social/main.jsp?catId=370&featuresId=25&langId=en)
13. 13. Horwitz, S. and Horwitz, I.(2007) ‘The Effects of Team Diversity on Team Outcomes: A meta-analysis review of team demography’. Journal of Management, Vol 33 (6) pp.987–1015.
14. 14. Page, S.E. (2007) The Difference: How the Power of Diversity Creates Better Groups, Firms, Schools and Societies. Princeton University Press.
15. 15. EC (2012) ‘Implementation Checklist for Diversity Management’. European Commission.
16. 16. Boudreau J. and Jesuthasan R. (2011) Transformative HR. Wiley.
17. 17. HAY – Job Evaluation.
18. 18. Boudreau, J. and Ramstad, P. (2005) ‘Where's Your Pivotal Talent?’ Harvard Business Review, April.
19. 19. Barrow, S. and Mosley, R. (2005) The Employer Brand. Wiley.

Chapter 8

1. 1. Poirier, A. (2013) ‘Why tourists still have a passion for Paris’. The Guardian, July 12th.
2. 2. Chrisafis, A. (2005) ‘Paris Syndrome hits Japanese’. The Guardian, October 25th.
3. 3. Tamami, K. (1998) ‘Reflections on a case of Paris Syndrome’. Journal of the Nissei Hospital (Science Links Japan) Vol. 26 pp.127–132.
4. 4. ‘Des Japonais entre mal du pays et mal de Paris’ (Translation: Japanese caught between homesickness and Paris sickness) Libération, December 13th, 2004.
5. 5. Wyatt, C. (2006) ‘Paris Syndrome strikes Japanese’. BBC News, December 20th.
6. 6. Keller, K.L. Aperia, T. and Georgson, M. (2012) Strategic Brand Management p.58–59, FT Prentice Hall.
7. 7. ‘Global Consumer Banking Survey’ (2012) Ernst & Young.
8. 8. ‘Generation why? Attracting the bankers of the future’ (2013) Deloitte.
9. 9. ‘Managing the Talent Crisis in Global Manufacturing’ (2008) Deloitte.
10. 10. ‘Big Demands and High Expectations’ The Deloitte Millennial Survey (2014).
11. 11. CelebrityNetWorth.com. January 2014.
12. 12. Change, A. (2013) ‘Sean Parker's over-the-top wedding: Photos published in Vanity Fair’. Los Angeles Times, August 1st.
13. 13. Williams, C. (2014) ‘The five Chinese entrepreneurs leading the country's technology revolution’. The Telegraph, January 4th.
14. 14. Julka, H. (2013) ‘Why Young Entrepreneurs are returning to India to start new businesses’. Economic Times, November 22nd.
15. 15. Milia, M. (2012) ‘No VC: Zoho CEO couldn't care less for Wall Street’ Bloomberg, November 29th.
16. 16. Zacharakis, A. (2013) ‘Entrepreneurship in Brazil: Unlimited Potential’. Forbes Magazine, October 4th.
17. 17. Global Entrepreneurship Monitor, Global Report (2012).
18. 18. ‘The digital generation survey’ (2008) Career Innovation.
19. 19. Universum Overview (2013).
20. 20. Robehmed, N. (2013) ‘Why recent grads are swarming startups’. Forbes, August 8th.
21. 21. CEB (2103) ‘Global Workforce Insights’ Quarterly report.
22. 22. LinkedIn (2014) ‘Talent Trends’.

Chapter 9

Drucker, P. (1992) The Age of Discontinuity. Transaction Publishers.

1. 1. Campbell, J. (1949) The Hero With A Thousand Faces. New World Library.
2. 2. Booker, C. (2004) The Seven Basic Plots. Continuum.
3. 3. Yorke, J. (2013) Into the Woods. Penguin.
4. 4. Pink, D. (2010) Drive: The Surprising Truth About What Motivates Us. Canongate.
5. 5. ‘Q12® Meta-Analysis’ Gallup Consulting.
6. 6. Towers Watson (2012) ‘Global Workforce Study’.
7. 7. Towers Watson (2013) Comparative Industry Analysis.

Chapter 10

1. 1. Dennis, C. (2005) ‘The Chimpanzee Genome’. Nature, September 1st (Volume 437 Number 7055).
2. 2. Pollard, K.S. (2009) ‘What makes us human’. Scientific American, May.
3. 3. Trout, J. (1968) ‘Positioning, The Battle for Your Mind’. Harvard Business Review.
4. 4. Keller, K. (2009) Brand Planning. Shoulders of Giants.
5. 5. www.careers.jpmorgan.com (2014).
6. 6. www.amazon.com (2014).
7. 7. www.career.daimler.com (2014).
8. 8. Met Life recruitment advertising (2014).
9. 9. www.espncareers.com (2014).
10. 10. Excerpt from Santander's global EVP statement (2014).
11. 11. www.careers.microsoft.com (2014).
12. 12. www.ihgplc.com (2014) ‘Our Culture’.
13. 13. www.apple.com/jobs (2014).
14. 14. www.db.com/careers (2014).
15. 15. Excerpt from JTI recruitment advertising (2014).
16. 16. www.ey.com (2014).
17. 17. www.unilever.co.uk/careers (2014).
18. 18. www.careers.accenture.com (2014).
19. 19. Excerpt from SGS Employer Brand Toolkit (2014).
20. 20. Keller, K. (2011) Strategic Brand Management. Pearson Education.

Chapter 11

1. 1. Gleick, J. (2003) Isaac Newton, Author of Chaos. Fourth Estate.
2. 2. Sherrington, M. (2003) The Alchemy of Brand-Led Growth. Palgrave Macmillan.
3. 3. Employer Brand Benchmark Survey (2012) People in Business.
4. 4. Keller, K. et al. (2012) Strategic Brand Management, 2nd Edition. FT Prentice Hall.

Chapter 12

1. 1. Marcantonio, A. Abbott, D. and O'Driscoll J. (1983) Is the Bug Dead? Stewart, Tabori & Chang.
2. 2. Borroz, T. (2010) ‘This Day in History – Beetle Outruns Model T’. Wired Magazine, February 17th.
3. 3. P&G ‘Employer Brand Standards’ (2009).
4. 4. www.urbandictionary.com/define.php?term=proctoid.

Chapter 13

1. 1. Hamilton, P. (1999) George Rodger; Village of the Nubas. Phaidon.
2. 2. Bellos, D. (2012) Is That a Fish in Your Ear. Translation and the Meaning of Everything. Penguin.
3. 3. Monsanto Messaging Guidelines.

Chapter 14

1. 1. Karinthy, F. (1929) ‘Chain Links’ in Everything is Different, Atheneum.
2. 2. Milgram, S. (1967) ‘The Small World Problem’. Psychology Today.
3. 3. Dodds et al. ‘Columbia Small World Project’.
4. 4. ‘Facebook users average 3.74 degrees of separation’. BBC News, November 23rd 2011.
5. 5. Career XRoads ‘Source of Hire Survey’ (2013).
6. 6. www.internetlivestats.com (2014) May.
7. 7. emarketer analysis, April 2013, quoted in emarketer ‘Social Networking Reaches 1 in 4 Around the World’, June 18th.
8. 8. Ericsson Mobility Report (November 2013).
9. 9. Universum Global Student Survey (2013).
10. 10. BIA/Kelsey Analysis (2012).
11. 11. YouTube.com/yt/about.
12. 12. YouTube.com/yt/press/statistics.
13. 13. ‘B2B Demand Generation Benchmark Research’ (2012).
14. 14. ‘Mix Art and Science for Marketing Success’ (2013) Forrester Research.
15. 15. PotentialPark (2014) OTaC Trends Presentation.
16. 16. www.forbes.com.
17. 17. ‘Mobile Future in Focus’ (2013). ComScore.
18. 18. Thinkwithgoogle.com/mobileplanet.
19. 19. TMP Worldwide Data Analysis (2012).
20. 20. ‘Job Seeker Report’ (2013). SimplyHired.
21. 21. ‘Fortune 500 Mobile Readiness Report’. iMomentous (2013).
22. 22. Global Recruiting Trends Survey (2013) LinkedIn.
23. 23. ‘Today's job candidate: ever mobile, always on’. Career Builder (2013).
24. 24. Penenberg, A. (2013) Play At Work. How Games Inspire Breakthrough Thinking, p.10, Penguin.
25. 25. www.thecandes.org.
26. 26. Jobvite Index (2012).
27. 27. ‘20 reasons why LinkedIn will be the number 1 recruiting portal of the future’, Dr. John Sullivan, ere.net, July 2nd, 2012.
28. 28. Social Recruitment Survey (2013) Jobvite.
29. 29. Guo, J and Barzilaij, E. (2013) ‘Social Recruitment in China’ Maximum
30. 30. Andreessen, M. (2011) ‘Why software is eating the world’. Wall Street Journal, August 20th.
31. 31. ‘How LinkedIn is eating the recruitment industry’, Michael Overell, ere.net, October 24th, 2012.
32. 32. Gladwell, M (2008) Outliers, the Story of Success. Little, Brown & Co.
33. 33. ‘Remote College Recruiting’ Dr. John Sullivan, ere.net November 25th, 2013.

Chapter 15

1. 1. Nash, A. (2002) The Extraordinary Story of Colonel Parker and Elvis Presley. Aurum Press.
2. 2. Victor, A. (2008) The Elvis Encyclopaedia. Gerald Duckworth.
3. 3. Edelman Trust Barometer (2014) Annual Global Study.
4. 4. Beck, J.C. and Wade, M. (2006) The Kids are Alright. Harvard Business School Press.
5. 5. Lieb, R. (2012) What is Content Marketing? Que Publishing, p.1.
6. 6. ‘The 10 Most Viral Ads of All Time’. Business Insider, August 20th, 2011.
7. 7. Nudd, T. ‘The 20 Most Viral Ads of 2013’ Adweek.com, November 21st 2013.
8. 8. ‘The Best Job in the World’ Case Study, Sapient Nitro.
9. 9. ‘Google Entices Job Searchers with Math Puzzle’ NPR, September 14th 2004.
10. 10. ‘Mathmatica's Google Apptitude’ Mathworld 13th October, 2004.
11. 11. www.siemens.com/jobs.
12. 12. www.jobs.Lego.com.
13. 13. www.experiencepg.com.
14. 14. HP Recruitment Advertising Campaign 2012.
15. 15. JTI Recruitment Advertising Campaign 2013.
16. 16. Deloitte: Responsibility to our talent www.deloitte.com.
17. 17. Quoted in ‘What Content Matters’(2013) Techknowledge.
18. 18. McCord, P. (2014) ‘How Netflix Reinvented HR’. Harvard Business Review, January–February.
19. 19. ‘Netflix Culture: Freedom & Responsibility’ (2010). SlideShare.
20. 20. ‘Google tells another inspiring story’. AdWeek, November 25th, 2013.
21. 21. ‘Best Big Companies to Work For’ The Sunday Times March 3rd, 2013.
22. 22. ‘One family-sized job to go, it's a McRevolution’. Sydney Morning Herald, January 26th, 2006.

Chapter 16

1. 1. Halvorson, K and Rach, M. (2012) Content Strategy for the Web. New Riders.

Chapter 17

1. 1. Weir, D. (2013) ‘Leadership in a desert war: Bernard Montgomery as an unusual leader’. Review of Enterprise and Management Studies, Vol.1, No.1 November.
2. 2. Sandhurst Guide to Developing Leaders (2012).
3. 3. Churchill, W. (1950) The Hinge of Fate: The Second World War Volume IV. Houghton Mifflin.
4. 4. Ind, N. (2001) Living the Brand. Kogan Page.

Chapter 18

1. 1. ‘The Francis Effect’. The Economist, April 19th, 2014.
2. 2. Concise Dictionary of Quotations. (1986), Wm Collins.
3. 3. Selfridge, G. (1918) The Romance of Commerce, John Lane.
4. 4. Kotler, P. Wong, W., Saunders, J. and Armstrong, G. (2005) Principles of Marketing, Fourth European Edition. Pearson.
5. 5. McDonald, M.H.B., Chernatony, L. and Harris, F. (2001) ‘Corporate marketing and service brands – Moving beyond the fast-moving consumer goods model’. European Journal of Marketing, Vol. 35, No. 3/4.
6. 6. Shaw, C. (2007) ‘Moving from a religion to a financial imperative’ in The DNA of the Customer Experience. Palgrave Macmillan.
7. 7. McEwan, B. and Buckingham, G. (2001) ‘Make a marque’. People Management, 17 May, pp.40–44.
8. 8. JD Mobile survey (2005) www.JDpower.com.
9. 9. Heskett, J.L., Sasser, W.E. and Schlesinger, L.A. (1997) The Service Profit Chain: How Leading Companies Link Profit and Growth to Loyalty, Satisfaction and Value. Free Press.
10. 10. De Chernatony, L. and Harris, F. (2000) The Challenge of Financial Services Branding: Majoring on Category or Brand Values?' Open University
11. 11. Michelli, J.A (2007) ‘Introduction’ in The Starbucks Experience. McGraw Hill.
12. 12. Smith, S. and Wheeler, J. (2002) Managing the Customer Experience. FT Prentice Hall.
13. 13. Drucker, P. (2002) ‘They're not employees, they're people’. Harvard Business Review, Vol. 80, No. 2, pp.70–77.
14. 14. Weiner, L. (2005) ‘The Quest for marketing differentiation: 2005 Professional services and solutions brand tracking study’, ITSMA (www.ITSMA.com).
15. 15. Young, L. (2005) ‘Strategic issues’ in Managing a Professional Services Brand. Wiley.
16. 16. Gapp, R. and Merrilees, B. (2006) ‘Important factors to consider when using internal branding as a management strategy’. Journal of Brand Management, Vol. 14, Nos. 1/2 pp.162–176.
17. 17. Hofstede, G. (2001) ‘Values and culture’ in Culture's Consequences. Sage.
18. 18. Papasolomou, I. and Vrontis, D. (2006) ‘Using internal marketing to ignite the corporate brand’. Journal of Brand Management, Vol. 14, Nos. 1/2, pp.177–195.
19. 19. George, W.R. and Gronroos, C. (1989) ‘Developing customer-conscious employees at every level-IM’ in Congram, C.A. and Friedman, M.L. Handbook of Service Marketing. AMACOM.
20. 20. Bekkers, M. and Van Hasstrecht, R. (1993) ‘The foundations of internal marketing’. 22nd EMAC Conference Proceedings, Vol. 1, pp.140–164.
21. 21. Rafiq, M. and Ahmed, P.K. (2000) ‘Advances in the IM concept: definition, synthesis and extension’. Journal of Services Marketing, Vol. 14, No. 6, pp.249–262.
22. 22. Mitchell, C. (2002) ‘Selling the brand inside’. Harvard Business Review, Vol. 80, No.1, pp.99–105.
23. 23. Barney, J. (1991) ‘Firm resources and sustained competitive advantage’. Journal of Management, Vol. 17, No. 1, pp.99–120
24. 24. Collins, J. and Porras, J. (1995) Built to Last. Random House.
25. 25. Porter, M.E. (1985) Competitive Advantage: Creating and Sustaining Superior Performance, Free Press.
26. 26. Martin, G. and Hetrick, S. (2006) ‘Managing corporate brands and reputations’ from Corporate Reputations, Branding and People Management. Butterworth-Heinemann.
27. 27. Smith, S. and Wheeler, J. (2002) ‘A new brand of leadership’ in Managing the Customer Experience. FT Prentice Hall.
28. 28. Ulrich, D. and Smallwood, N. ‘Building a leadership brand’. Harvard Business Review, Vol. 85, No. 7.
29. 29. Martin, G. and Beaumont, P. (2003) What's in a Name? Building a Relationship Between People Management and Branding. Chartered Institute of Personnel and Development.
30. 30. Bendapudi, N. and K. (2005) ‘Creating the living brand’. Harvard Business Review, Vol.83, No. 5, pp.124–134.
31. 31. Erickson, J. and Gratton, L. (1997) ‘What it means to work here’. Harvard Business Review, Vol. 85, No 2.
32. 32. Leonard, D. and Rayport, J.F. (1997) ‘Spark Innovation Through Empathic Design’. Harvard Business Review, Nov–Dec.
33. 33. Sullivan, J. (2011) ‘Talent Management Lessons From Apple’ ere.com, September 12th.
34. 34. Sullivan, J. (2011) ‘Talent Management Lessons From Apple’ ere.com, September 12th.
35. 35. Sullivan J. (2013) ‘A Case Study of Facebook's Simply Amazing Talent Management Practices, Part 2’ ere.com, September 16th.
36. 36. Groves K. et al. (2010) I Wish I Worked There!: A Look Inside the Most Creative Spaces in Business. Wiley.

Chapter 19

1. 1. http://www.marines.com/becoming-a-marine/recruit-training.
2. 2. Van Jennep, A. (1960) Rites of Passage. Psychology Press.
3. 3. ‘Candidate Behaviour Study’ (2013) CareerBuilder.
4. 4. http://www.mckinsey.com/careers/join_us/the_interview_process.
5. 5. Poundstone, W. (2012) Are you Smart Enough to Work at Google? OneWorld Publications.
6. 6. Laurano, M. (2012) Onboarding – The Business of First Impressions. Aberdeen Group.