84. Now It’s Up to You

You now have everything you need to create profitable and sustainable growth in your business. You know how to evaluate your marketing plan, in whole and in part, using several processes and performance measures. You have also learned how the ROI Optimizer, Balanced Scorecard, and Strategy Maps will help you describe, measure, and communicate strategy so that people can understand and execute it. Execution is not hard when you know the ingredients that make it successful.

You now have in your hands the principles and processes to create a real-time marketing plan, a roadmap for increasingly higher levels of growth in your company. You have also learned to create a company with purpose, character, and a culture people really love and want to be a part of.

Now it’s time to put it to work. As you develop and implement your plan I would love to hear about your discoveries, challenges, successes, and results. My inspiration comes from knowing how YOU benefited from the experience of learning and applying something new. Good luck!