© 2010 by Rockport Publishers, Inc.

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First published in the United States of America by
Rockport Publishers, a member of
Quayside Publishing Group
100 Cummings Center
Suite 406-L
Beverly, Massachusetts 01915-6101
Telephone: (978) 282-9590
Fax: (978) 283-2742
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Library of Congress Cataloging-in-Publication Data
Hainsworth, Stanley.

Idea-ology : the designer’s journey : turning ideas into inspired designs / Stanley Hainsworth.

p. cm.

Includes index.

ISBN-13: 978-1-59253-597-2

ISBN-10: 1-59253-597-6

1. Design--History--21st century. 2. Designers--Psychology. I. Title. II. Title: Designer’s journey. III. Title: Turning ideas into inspired designs.

NK1397.H35 2010

745.4--dc22

2009039116
CIP

ISBN-13: 978-1-59253-597-2
ISBN-10: 1-59253-597-6
Digtal edition: 978-1-61673-881-5

10 9 8 7 6 5 4 3 2 1

Design: Tether // Seattle, WA // www.tetherinc.com

Printed in China