Case Endnotes

Chapter 1

1 www.traderjoes.com/history.html

2 www.traderjoes.com/static/lists.html

3 Deborah Orr, "The Cheap Gourmet," Forbes (April 10, 2006).

4 BusinessWeek Online. February 21, 2008.

5 Kerry Hannon. "Let Them Eat Ahi Jerky," U.S. News & World Report (July 7, 1997).

6 Marianne Wilson, "When Less Is More," Chain Store Age (November 2006).

7 supermarketnews.com/retail_financial/food-retailing0301/index3.html

8 Orr.

9 Hannon.

10 Supermarket News' s Top 75 Retailers January 12, 2009.

11 Hannon.

12 www.traderjoes.com/value.html

13 www.traderjoes.com/how_we_do_biz.html

14 "Win at the Grocery Game," Consumer Reports (October 2006), p. 10.

15 Orr.

16 www.traderjoes.com/tjs_faqs.asp#DiscontinueProducts

17 www.latimes.com/business/la-fi-tj12feb12,1,1079460.story

18 Jena McGregor, "2004 Customer 1st," Fast Company (October 2004).

19 Orr.

20 Irwin Speizer, "The Grocery Chain That Shouldn't Be," Fast Company (February 2004).

21 Heidi Brown, "Buy German," Forbes (January 12, 2004).

22 www.traderjoes.com/benefits.html

23 Irwin Speizer, "Shopper's Special," Workforce Management (September 2004).

24 Ibid.

25 "Retailer Spotlight," Gourmet Retailer (June 2006).

Chapter 2

1 Inditex Press Dossier: www.inditex.com/en/press/information/press_kit (accessed March 2010).

2 "Zara Grows as Retail Rivals Struggle." Wall Street Journal (March 26, 2009).

3 Zara, a Spanish Success Story. CNN June 15, 2001

4 Inditex Press Dossier.

5 Cecile Rohwedder and Keith Johnson, "Pace-setting Zara Seeks More Speed to Fight Its Rising Cheap-Chic Rivals," Wall Street Journal (February, 20, 2008), page B1.

6 "The Future of Fast Fashion."

7 Zara: Taking the Lead in Fast-Fashion. BusinessWeek. (April 4, 2006).

8 Rohwedder and Johnson.

9 Ibid.

10 "Zara Grows as Retail Rivals Struggle." Wall Street Journal. (March 26, 2009).

11 Ibid.

12 Ibid.

13 Diana Middleton, "Fashion for the Frugal," The Florida Times Union (October 1, 2006).

14 Inditex Press Dossier.

15 "Our Group," www.inditex.com/en/who_we_are/timeline (accessed May 18, 2008).

16 "Who We Are," www.inditex.com/en/who_we_are/timeline (accessed May 18, 2008).

17 Inditex Press Dossier.

18 "Our Group."

19 Inditex Press Dossier.

20 Ibid.

21 Ibid.

22 "Shining Examples." Economist (June 17, 2006).

23 Inditex Press Dossier.

24 "The Future of Fast Fashion."

25 "Westfield Looks to Zara for Fuller Figure of $1bn Australian," The Australian (September 3, 2007), p. 3.

26 Inditex Press Dossier.

27 "Ortega's Empire Showed Rivals New Style of Retailing," The Times (United Kingdom) (June 14, 2007).

28 "The Future of Fast Fashion."

29 Rohwedder and Johnson.

30 Christopher Bjork. Zara Has Online Focus for US Expansion Inditex Says. Dow Jones Newswires. (Accessed March 8, 2010) online.wsj.com/article/BT-CO-20100317-709288.html?mod=WSJ_World_MIDDLEHeadlinesEurope

31 Zara Grows as Retail Rivals Struggle. Wall Street Journal. (March 26, 2009).

32 "The Future of Fast Fashion."

Chapter 3

1 Yvon Chouinard, Let My People Go Surfing: The Education of a Reluctant Businessman (Penguin, 2006).

2 Susan Casey, "Patagonia: Blueprint for Green Business," Fortune, May 27, 2007. (money.cnn.com/magazines/fortune/fortune_archive/2007/04/02/8403423/index.htm).

3 www.youtube.com/watch?v=SrewYdAxyaI&feature=player_embedded.

4 Casey, op. cit.

5 Michael J. Ybarra, "The 'Fun Hog Expedition' Revisited," Wall Street Journal, February 19, 2010.

6 Casey, op. cit.

7 Ibid.

8 Ibid.

9 Allison Coffin, "Review of 'The Responsibility Revolution: How the Next Generation of Businesses Will Win,'" The CSR Digest (accessed March 15, 2010. www.csrdigest.com/2010/03/the-responsibility-revolution).

10 www.patagonia.com/web/us/contribution/patagonia.go?assetid=23429 (accessed March 18, 2010).

11 Casey, op. cit.

12 Ibid.

13 Ibid.

14 Chouinard., op. cit.

15 www.good2work.com/article/6039 (accessed March 18, 2010).

16 Casey, op. cit.

17 www.onepercentfortheplanet.org/en/aboutus/ (accessed March 18, 2009).

18 www.patagonia.com/us/contribution/patagonia.go?assetid=54730.

19 Amanda Griscom Little. "Don't Get Mad, Get Yvon," Grist, October 22, 2004 (accessed March 18, 2009. www.grist.org/article/little-chouinard).

20 www.patagonia.com/web/us/patagonia.go?assetid=1865.

21 Little, op. cit.

Chapter 4

1 Global Green USA, About, www.globalgreen.org/about/ (accessed April 4, 2010).

2 Katie Howell. A Sustainable New Orleans Slowly Rises in Katrina's Wake. The New York Times. July 14, 2009. www.nytimes.com/gwire/2009/07/14/14greenwire-asustainable-new-orleans-slowly-rises-in-katr-27129.html

3 Global Green USA, News, www.globalgreen.org/news/265

4 www.globalgreen.org/neworleans/holycross/

5 Katie Howell.

6 www.globalgreen.org/news/greenurbanism/

7 Global Green USA, Green Urbanism, Why Build Green? www.globalgreen.org/greenurbanism/whybuildgreen/

8 Ibid.

9 Ibid.

10 www.globalgreen.org/greenurbanism/whybuildgreen/

11 Global Green USA, Green Urbanism, Green Schools (accessed at www.globalgreen.org/greenurbanism/schools).

12 About Global Green USA (accessed at www.globalgreen.org/about).

13 Global Green USA: What You Can Do (accessed at www.globalgreen.org/water/whatyoucando).

14 www.globalgreen.org/news/442

15 Ibid.

16 www.globalgreen.org/climate/

17 www.thecorr.org/

Chapter 5

1 www.harley-davidson.com/wcm/Content/Pages/Events/100th_anniversary.jsp?locale=en_US (accessed May 25, 2009).

2 Malia Boyd, "Harley-Davidson Motor Company," Incentive (September 1993), pp. 26–27.

3 Shrader et al., "Harley-Davidson, Inc.—1991," in Fred David (ed.), Strategic Management, 4th ed. (New York: Macmillan, 1993), p. 655.

4 Ibid.

5 Marktha H. Peak, "Harley-Davidson: Going Whole Hog to Provide Stakeholder Satisfaction," Management Review, vol. 82 (June 1993), p. 53.

6 www.harley-davidson.com/wcm/Content/Pages/HOG/about_hog.jsp?locale=en_US (accessed May 18, 2008).

7 www.motorcyclistonline.com/calendar/122_0709_hog_members_adirondacks/index.html (accessed May 18, 2009).

8 Harley-Davidson, 1992 Form 10K, p. 33.

9 Harley-Davidson home page.

10 Peak, op. cit.

11 www.harley-davidson.com/wcm/Content/Pages/Student_Center/student_center.jsp?locale=en_US&request_key=126553922&bmLocale=en_US#demographics (accessed March 23, 2010).

12 Kevin Kelly and Karen Miller, "The Rumble Heard Round the World: Harley's," BusinessWeek (May 24, 1993), p. 60.

13 Ibid.

14 www.harley-davidson.com/en_US/Media/downloads/Annual_Reports/2007/10k_2007.pdf?locale=en_US&bmLocale=en_US.

15 Harley Davidson home page.

16 Sandra Dallas and Emily Thornton, "Japan's Bikers: The Tame Ones," BusinessWeek (October 20, 1997), p. 159.

17 www.motorcyclistonline.com/newsandupdates/harley_davidson_chinese_motorcycle_market/index.html.

18 "H-D Cautiously Upbeat over Beijing Dealer," Dealer News (May 2006), p. 67.

19 Harley-Davidson Motorcycles and Customer Data: Registrations (accessed May 20, 2008, at investor.harley-davidson.com/registrations.cfm?locale=en_US&bmLocale=en_US).

20 www.cyclespot.com/forums/showthread.php?t=10328 (accessed May 21, 2008).

21 seekingalpha.com/article/75695-high-gas-prices-mayhelp-harley-davidson-more-evidence (accessed May 21, 2008).

22 www.businessweek.com/investor/content/apr2009/pi20090416_239475_page_2.htm.

23 www.businessweek.com/investor/content/apr2009/pi20090416_239475.htm?chan=rss_topEmailedStories_ssi_5.

24 www.google.com/hostednews/ap/article/ALeqM5hu2rSpkXHX8Vhb-H_9JM0Nh3fOEgD9EDCVPG0.

25 www.harley-davidson.com/wcm/Content/Pages/HD_News/Company/newsarticle.jsp?locale=en_US&articleLink=News/0581_press_release.hdnews&newsYear=2009&history=news (accessed March 22, 2010).

26 www.harley-davidson.com/wcm/Content/Pages/HD_News/Company/newsarticle.jsp?locale=en_US&articleLink=News/0669_press_release.hdnews&newsYear=2010&history=news (accessed March 22, 2010).

27 online.wsj.com/article/SB125135162394762877.html (accessed March 22, 2010).

Chapter 6

1 Nancy Luna, "Sprinkles Bakery to Open in Corona del Mar," Orange County Register (May 18, 2006).

2 Marco R. della Cava, "Cupcake Bakeries Cater to the Kid in Us," USA Today (September 18, 2007).

3 Ibid.

4 "Cupcake Crazy!" People in Touch (July 31, 2006).

5 www.sprinkles.com/flavors.html (accessed March 30, 2010).

6 "TomKat's Tasty Holiday Treats," OK Magazine (December 21, 2007).

7 Audrey Davidow. "So, Sweetie, I Quit to Bake Cupcakes," New York Times (June 3, 2007).

8 houston.bizjournals.com/houston/stories/2010/06/14/story2.html, Houston Business Journal (June 11, 2010).

9 "Cupcake Bakeries," USA Today, op. cit.

10 "Sprinkles Cupcake Bakery" (accessed May 25, 2008, at www.dmagazine.com).

11 "So, Sweetie," New York Times, op. cit.

12 "Cupcake Bakeries," USA Today, op. cit.

13 "Sprinkles Bakery," Orange County Register, op. cit.

14 "So, Sweetie,"New York Times, op. cit.

15 "Cupcake Bakeries," USA Today, op. cit.

16 "Sprinkles Bakery," Orange County Register, op. cit.

17 "So, Sweetie," New York Times, op. cit.

18 Joel Stein, "Cupcake Nation," Time (August 28, 2006).

Chapter 7

1 www.amazon.com.

2 www.jumpstart-it.com/jumpstart-it_on_amazon.html.

3 Sean O'Neill. "Indulge Your Literary Urge." Kiplinger's Personal Finance, vol. 59, no. 8 (August 2005).

4 "Amazon CEO Takes Long View." USA Today, July 6, 2005.

5 Scott, David Meerman. "The Flip Side of Free." eContent, vol. 28, no. 10 (October 2005).

6 "New Amazon MP3 Clips Widget Adds to Suite of Digital Product Widgets!" Accessed at top40-charts.com/news.php?nid=40273 May 29, 2008.

7 Thomas Ricker. "Amazon adds Audible to its digital empire." Accessed at www.engadget.com/2008/01/31/amazon-addsaudible-to-its-digital-empire/May 28, 2008.

8 Ibid.

9 "Amazon Unbox on TiVo." Accessed at www.amazon.com/gp/video/tivo May 29, 2008.

10 www.nytimes.com/2010/07/20/technology/20kindle.html, New York Times (July 19, 2010).

11 Steven Levy. "The Future of Reading," Newsweek, November 26, 2007.

12 "10 Questions."

13 "Long View."

14 www.nytimes.com/2006/03/10/technology/10iht-web.0310skilos.html?_r=1.

15 www.nytimes.com/2010/02/04/technology/04amazon.html?scp=2&sq=amazon&st=cse.

16 "10 Questions."

17 "Amazon CEO Takes Long View."

Chapter 8

1 Barry Silverstein, "Lands' End: Hard Landing?" Brand Profile (October 7, 2007).

2 "The Lands' End Principles of Doing Business" at www.landsend.com (accessed April 4, 2010).

3 "About Lands' End" at www.landsend.com (accessed April 4, 2010).

4 David Lidsky, "Basic Training," Fast Company, issue 108 (September 2006).

5 "History" at www.landsend.com (accessed May 26, 2008).

6 www.fundinguniverse.com/company-histories/Lands-EndInc-Company-History.html (accessed May 27, 2008).

7 Ibid.

8 Kelly Nolan, "Sears Gives Lands' End New Beginning," Retailing Today, vol. 45, no. 18 (October 9, 2006).

9 Jim Tierney. "Sears Stores Find a Fit for Lands' End," Multichannel Merchant (October 2007).

10 "Dressed for Success?" Uniforms (May/June 2007), p. 50.

11 www.landsend.com/aboutus/company_info/awards/index.html

12 "Lands' End Elfs It Up," Multichannel Merchant (February 2006), p. 44.

13 online.wsj.com/article/NA_WSJ_PUB:SB10001424052748703510304574626740978607998.html, Wall Street Journal (January 8, 2010).

14 Ibid.

15 Ibid.

Chapter 9

1 dunkindonuts.com/aboutus/company/products/CoffeeConsFacts.aspx?Section=company

2 www.dunkindonuts.com/aboutus/company/

3 www.dunkindonuts.com/aboutus/company/Global.aspx

4 Susan Spielberg. "For Snack Chains, Coffee Drinks the Best Way to Sweeten Profits," Nation's Restaurant News (June 27, 2005).

5 www.bizjournals.com/boston/gen/company.html?gcode=3AF1302DF8B5463AA3EA890B32D5B9C2

6 dunkindonuts.com/aboutus/company/products/BreakfastSandFacts.aspx?Section=company

7 www.dunkindonuts.com/downloads/pdf/DD Press Kit.pdf

8 Kara Kridler. "Dunkin Donuts to Add 150 Stores in BaltimoreWashington Area," Daily Record (Baltimore) (May 26, 2005).

9 dunkindonuts.com/aboutus/products/HotCoffee.aspx

10 Clair Cain Miller. "Starbucks to Close 300 Stores and Open Fewer New Ones ." The New York Times, January 28, 2009 (accessed at www.nytimes.com/2009/01/29/business/29sbux.html April 4, 2010).

11 www.dunkindonuts.com/aboutus/press/PressRelease.aspx?viewtype=current&id=100140 (Accessed April 4, 2010).

12 www.dunkindonuts.com/aboutus/press/PressRelease.aspx?viewtype=current&id=100157 (Accessed April 4, 2010).

13 www.dunkindonuts.com/downloads/pdf/DD_Press Kit.pdf (Accessed April 4, 2010).

14 www.dunkindonuts.com/aboutus/BreakfastChoices/ (Accessed April 4, 2010).

Chapter 10

1 www.apparelandfootwear.org/Statistics.asp

2 "NIKE 2008 10-K, Item 6, pg. 20.

3 NIKE 2009 10-K, p. 8 (accessed April 9, 2010 at media.corporate-ir.net/media_files/irol/10/100529/ AnnualReport/nike-sh09-rev2/docs/Nike_2009_10-K.pdf).

4 nikeresponsibility.com/#workers-factories/active_factories

5 Aaron Bernstein, "Nike Names Names," BusinessWeek Online, April 13, 2005.

6 Ibid.

7 Stanley Holmes, "Green Foot Forward," BusinessWeek, November 28, 2005. Issue 3961.

8 "Nike Replaces CEO After 13 Months," USA Today, January 24, 2006.

9 "Just Doing It," Economist, August 6, 2005. Vol. 376, Issue 8438.

10 www.nikebiz.com/responsibility/ (accessed August 29, 2010).

11 www.nytimes.com/2010/06/12/business/energy-environment/12sustain.html?_r=1, New York Times (June 11, 2010).

12 Ibid.

13 findarticles.com/p/articles/mi_m0EIN/is_2008_March_5/ai_n24363712

14 premium.hoovers.com/subscribe/co/factsheet.xhtml?ID-14254

15 Adidas Annual Report 2009.

16 Nike 2009 Annual Report. Select Financials accessed at media.corporate-ir.net/media_files/irol/10/100529/ AnnualReport/nike-sh09-rev2/index.html#select_financials April 6, 2010).

17 "Deal Sets Stage."

18 "Adidas-Reebok Merger."

19 www.nikebiz.com/media/pr/2009/05/14_NikeRestructuringStatement.html (April 6, 2010).

20 Adidas-Reebok Merger."

Chapter 11

1 Apple Inc. home page: www.apple.com

2 Ibid.

3 Pixar home page: www.pixar.com

4 www.businessinsider.com/chart-of-the-day-revenuevs-operating-profit-share-of-top-pc-vendors-2010-3

5 apple20.blogs.fortune.cnn.com/2008/05/19/report-applesmarket-share-of-pcs-over-1000-hits-66/

6 www.businessinsider.com/chart-of-the-day-revenuevs-operating-profit-share-of-top-pc-vendors-2010-3

7 Peter Burrows, "The Improbable Heroes of Toontown," BusinessWeek (May 26, 2008), pp. 81–82.

8 Brad Stone, "Apple's Chief Takes a Medical Leave."

9 Ibid.

10 www.apple.com/pr/library/2010/04/05ipad.html

11 www.apple.com/pr/library/2010/01/27ipad.html

12 Ben Worthen and Yukari Iwatani Kane. "New iPad Puts Focus on Apple's Flash Feud: New iPad Puts Focus on Apple's Flash Feud." The Wall Street Journal. February 10, 2010. Accessed at online.wsj.com/article/SB10001424052748703455804575057672717271784.html

Chapter 12

1 Netflix Consumer Press Kit at ir.netflix.com (accessed on January 4, 2010).

2 Information from "Netflix Passes 10 Million Subscribers," retrieved from netflix.mediaroom.com.

3 Information from "Netflix Delivers 1 Billionth DVD," MSNBC, February 25, 2007, retrieved from www.msnbc.msn.com/id/17331123.

4 blog.netflix.com/ (August 26, 2010).

5 Data from Press Release "Netflix Announces Q3 2009 Financial Results," October 22, 2009, retrieved from files.shareholder.com/downloads/NFLX/817845784x0x325825/b0fd694d-3bad-4841-9ab5-39e665d9aa1f/3Q09_Earnings_Release_102209_final.pdf.

6 Jennifer Netherby, "Netflix Builds Profit, Subs," Video Business (January 21, 2008).

7 Information from Reed Hastings, "Reference Guide on Our Freedom and Responsibility Culture," August 2009, retrieved from www.slideshare.net/reed2001/culture-1798664?from=share_email.

8 Michelle Conlin, "Netflix: Flex to the Max," BusinessWeek (September 4, 2007), p. 74.

9 blog.netflix.com/ (August 26, 2010).

10 www.moviesinhouse.com/articles/netflix-shippingcenters.html.

Chapter 13

1 Southwest Airlines Corporate Fact Sheet, at www.swamedia.com/swamedia/factsheet.html (accessed April 11, 2010); see also James Campbell Quick, "Crafting an Organizational Culture: Herb's Hand at Southwest Airlines," Organizational Dynamics, vol. 21 (August 1992), p. 47.

2 Richard S. Teitelbaum, "Where Service Flies Right," Fortune (August 24, 1992), p. 115.

3 Colleen Barrett, "Pampering Customers on a Budget," Working Woman (April 1993), pp. 19–22.

4 blogs.wsj.com/deals/2010/08/27/southwest-is-thesweetheart-of-united-continental-deal/tab/print/, Wall Street Journal (August 27, 2010).

5 Justin Martin, "So, You Want to Work for the Best..." Fortune (January 12, 1998), p. 77.

6 www.dispatch.com/live/content/business/stories/2010/08/29/when-things-go-bad-he-offers-an-apology.html?sid=101, the Columbus Dispatch (August 29, 2010).

7 Southwest Airlines Corporate Fact Sheet, op. cit.

8 Ibid.

9 "Did We Say Cheap?" Inc. (October 1997), p. 60.

10 Southwest Airlines Corporate Fact Sheet, op. cit.

11 Teitelbaum, op. cit., p. 116.

12 "Colleen's Corner" (June 27, 2003), www.southwest.com.

13 Adapted from Mike Esterl. "Southwest Airlines CEO Flies Unchartered Skies." The Wall Street Journal (March 25, 2009), p. B1.

Chapter 14

1 www.comscore.com/Press_Events/Press_Releases/2009/11/Microsoft_Sites_Captures_Largest_Share_of_Time_Spent_Online_Worldwide/(language)/eng-US

2 Facebook Press Room, Statistics at www.facebook.com/press/info.php?statistics (accessed April 18, 2010).

3 Ibid.

4 Jessi Hempel, "Finding Cracks in Facebook," Fortune (May 26, 2008).

5 Caroline McCarthy. Facebook's $1B Revenues: Now Keep It Up. CNet News (Accessed April 10, 2010 at news.cnet.com/8301-13577_3-10462824-36.html).

6 Hempel, op. cit.

7 Ibid.

8 Ibid.

9 www.facebook.com/press/info.php?timeline

10 Catherine Holahan, "Facebook's New Friends Abroad," BusinessWeek Online (May 14, 2008).

11 Bill Greenwood, "MySpace, Facebook, Google Integrate Data Portability," Information Today, vol. 25, issue 6 (June 2008).

12 www.nytimes.com/2010/08/02/technology/02tumblr.html, New York Times (August 2, 2010).

13 www.fastcompany.com/blog/chris-dannen/techwatch/what-hell-tumblr-and-other-worthwhile-questions, Fast Company (May 12 2000).

14 www.newsweek.com/blogs/techtonic-shifts/2010/05/13/as-facebook-takes-a-beating-a-brutal-movie-is-set-to-makethings-much-worse.html, Newsweek (May 13, 2010).

15 blogs.forbs.com/velocity/2010/07/22/mark-zuckerbergstake-on-the-facebook-movie/, Forbes (July 22, 2010).

Chapter 15

1 www.threedoctors.com/thebond.php.

2 www.threedoctors.com/ourbooks.php.

3 www.usatoday.com/life/books/news/2007-10-02-threedoctors_N.htm.

4 www.threedoctorsfoundation.org/bet-timeline.

5 www.threedoctorsfoundation.org/RameckHunt.

6 www.threedoctors.com/ourbooks.php.

7 www.threedoctorsfoundation.org/bet-timeline.

8 www.threedoctors.com/ourstory.php.

9 www.threedoctorsfoundation.org/3Drs.

10 www.threedoctorsfoundation.org/about.

11 Ibid.

12 www.threedoctorsfoundation.org/sites/default/files/Letter-V3.jpg, The Three Doctors Foundation website (accessed August 29, 2010).

13 www.threedoctors.com/ourstory.php.

14 www.threedoctorsfoundation.org/3Drs.

15 www.threedoctors.com/ourstory.php.

16 www.aetna.com/diversity/aahcalendar/2006/mayprofile.html.

17 Audrey J. Bernard, "Oprah Hails Trio of Medically Correct Doctors Who Empower, Educate and Continue to Make House Calls," New York Beacon, December 6–December 12, 2007 (accessed April 3, 2010 at newyorkbeacon.com).

18 www.threedoctors.com/ourstory.php.

19 Bernard, op. cit.

20 www.threedoctorsfoundation.org/3Drs.

Chapter 16

1 "Ryan Newman: Career Statistics," Yahoo! Sports at racing-reference.info/driver?id=newmary01 (accessed April 17, 2010).

2 Mike Harris, "Baker: Newman the Perfect Protégé," Associated Press (April 10, 2003).

3 "Ryan Newman Biography" at www.penskeracing.com/newman.

4 Ibid.

5 Dave Rodman, "Conversation: Ryan Newman," Turner Sports Interactive (June 9, 2003) at www.nascar.com.

6 "Ryan Newman Biography," op. cit.

7 Harris, op. cit.

8 Rodman, op. cit.

9 Ibid.

10 "Newman Looking Forward to Speedweeks Experience" at www.nascar.com.

11 Stewart Haas Racing, Drivers, Ryan Newman, Biography www.stewarthaasracing.com/drivers/ryanbio01.php (accessed April 17, 2010).

12 www.motorsport.com/news/article.asp?ID=355147, Motorsport.com (January 15, 2010).

13 www.autoracingdaily.com/news/nascar-sprint-cupseries/nascar-driver-ryan-newman-visits-fort-bragg-for-an-army101/, Auto Racing Daily (January 14, 2009).

14 www.scenedaily.com/news/articles/sprintcupseries/US_Army_to_continue_sponsorship_of_Ryan_Newman_with_15_races_in_2010.html, SceneDaily.com (November 13, 2009).

Chapter 17

1 blogs.zdnet.com/projectfailures/?p=4370

2 Dion Hinchcliffe, "Ten emerging Enterprise 2.0 technologies to watch." February 22nd, 2010. (Accessed April 26, 2010 at blogs.zdnet.com/Hinchcliffe/?p=1224).

3 Shiv Singh, "A Web 2.0 Tour for the Enterprise." Boxes and Arrows. Accessed April 25, 2010 at www.boxesandarrows.com/view/a_web_2_0_tour_

4 Ibid.

5 sloanreview.mit.edu/the-magazine/articles/2008/fall/ 50101/an-inside-view-of-ibms-innovation-jam/

6 Op cit Singh, Shiv.

7 Ibid.

8 Palmer, Jason. "Emergency 2.0 is Coming to a Website Near You." New Scientist. May 2, 2008. (Accessed April 25 at www.newscientist.com/article/mg19826545.900emergency-20-is-coming-to-a-website-near-you.html).

9 twitter.com/RedCross

10 Stephanie Busari (November 27, 2008). "Tweeting the terror: How social media reacted to Mumbai." CNN. (Accessed April 25, 2010. edition.cnn.com/2008/WORLD/asiapcf/11/27/mumbai.twitter/index.html).

11 www.newstatesman.com/digital/2010/03/twitterregistered-created

12 blog.twitter.com/

13 blog.twitter.com/2010/04/hello-world.html

14 blogs.zdnet.com/Hinchcliffe/?p=1152

15 business.twitter.com/twitter101/print

16 Ibid.

17 Ibid.

18 Ibid.

19 business.twitter.com/twitter101/case_dell

20 blogs.zdnet.com/projectfailures/?p=4370

Chapter 18

1 "EA Reports Fourth Quarter and Fiscal Year 2008 Results" (accessed July 9, 2008, at media.corporate-ir.net/media_files/ IROL/88/88189/Q4Release.pdf).

2 EA Reports Third Quarter Fiscal Year 2010 Results news.ea.com/portal/site/ea/index.jsp?ndmViewId=news_view&newsId=20100208006734&newsLang=en

3 David Whelan, "Name Recognition," Forbes (June 20, 2005).

4 Ibid.

5 Ibid.

6 Martin McEachern, "The Only Game in Town," Computer Graphics World (October 2005).

7 Owen Good, "Lawsuit: Retired NFLers Cheated by EA, Union" (accessed May 23, 2009, at kotaku.com/5059011/lawsuit-retired-nflers-cheated-by-ea-union).

8 "Anti-trust lawsuit over exclusive license contract" (accessed July 9, 2008, at www.aolcdn.com/tmz_-documents/0611_nfl_ea_wm.pdf).

9 Whelan, op. cit.

10 Kenneth Hein, "Gaming Product Placement Gets Good Scores in Study," Brandweek (December 5, 2005).

11 Nick Wingfield, "Electronic Arts Offers $2 Billion for Take-Two," Wall Street Journal (February 25, 2008).

Chapter 19

1 www.nytimes.com/interactive/2010/02/10/business/20100210_TOYOTA_TIMELINE2.html

2 Ibid.

3 Ibid.

4 Micheline Maynard. "Toyota Delayed a U.S. Recall, Documents Show." The New York Times. April 11, 2010. (Accessed April 25, 2010 at www.nytimes.com/2010/04/12/business/12gap.html)

5 Ibid.

6 www.businessweek.com/managing/content/mar2010/ca2010034_000939_page_2.htm

7 Nick Buckley. "Lexus to Recall S.U.V. in Another Black Mark to Reputation." The New York Times. April 20, 2010. Accessed April 25, 2010 at www.nytimes.com/2010/04/21/business/global/21iht-toyota.html

8 Ibid.

9 Nick Buckley. "Lexus to Recall GX 460." The New York Times. April 19, 2010. Accessed April 25, 2010 at www.nytimes.com/2010/04/20/business/global/20toyota.html

10 www.businessweek.com/globalbiz/content/jun2009/gb20090625_571664.htm

11 Micheline Maynard.

12 www.businessweek.com/managing/content/feb2010/ca2010029_503075.htm

13 Micheline Maynard.

14 Rick Wartzman. Toyota's Management Challenge. March 5, 2010 accessed April 25, 2010 at www.businessweek.com/managing/content/mar2010/ca2010034_000939.htm

15 Toyota, Press Room. pressroom.toyota.com/pr/tms/document/A._Toyoda_Testimony_to_House_Committee_on_Oversight_and_Government_Reform_2-24-10.pdf

16 Rick Wartzman.

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