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by Ian C. Macmillan, Rita Gunther McGrath
Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth
Cover
Title Page
Copyright
Table of Contents
Chapter 1: Marketbusting Strategies
Chapter 2: Transform Your Customers’ Experience
Chapter 3: Transform Your Offerings and Their Attributes
Chapter 4: Redefine Key Metrics
Chapter 5: Exploit Industry Shifts
Chapter 6: Exploit Emerging Opportunities
Chapter 7: Executing Marketbusting Strategies
Chapter 8: Marketbuster Case Study
Appendix: The 40 Marketbusting Moves
Notes
Acknowledgments
About the Authors
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