“Multi-domain Master Data Management represents a significant challenge to practitioners due to the myriad of disciplines required. Sadly, many organizations fall short of their MDM vision by taking shortcuts with these key disciplines. With their latest publication, Mark Allen and Dalton Cervo provide a complete blueprint for understanding each discipline and how it should be executed in the multi-domain MDM journey. This is a landmark publication and should form essential reading for any organization or practitioner about to embark on a multi-domain MDM initiative.”

—Dylan Jones, Founder and Editor of Data Quality Pro

“One of the best ways to approach a complicated problem is to break the problem down into its component parts and attack each part individually. Multi-domain MDM is a complicated implementation with lots of moving parts. Multi-domain Master Data Management describes and addresses each aspect of multi-domain MDM in a very thorough and straightforward way. It is easy to understand the specifics of each part, but, more importantly, it is clear how the parts fit together to address the whole of this difficult challenge. The thing I like most about Mark Allen and Dalton Cervo’s books is how they approach issues from a hands-on, implementation-oriented point of view. Multi-domain Master Data Management is packed with practical implementation guides to help you establish the organization, processes and technologies to be successful with multi-domain MDM. It is a required guidebook to anyone that is embarking on this type of initiative.”

—Tony Fisher, VP of Data Collaboration and Integration at Progress Software, and author of The Data Asset: How Smart Companies Govern Their Data for Business Success

“Pundits, software vendors, and consulting firms today aren’t exactly shy about espousing the benefits of Big Data. Amazon, Facebook, Google, and Netflix are making sense of petabytes of unstructured data. These companies remain, however, the exception that proves the rule. Organizations cannot begin to harness the power of Big Data until they effectively manage its smaller counterpart. MDM may not be as sexy as Hadoop and other newfangled technologies, but make no mistake: Organizations that cannot master practical, step-by-step blocking and tackling are very unlikely to realize any value from one of its most valuable assets: its data. In Multi-domain Master Data Management, Allen and Cervo provide a veritable MDM playbook.”

—Phil Simon, author of The Visual Organization and Message Not Received