Mark Allen has over 25 years of data management and project management experience, including extensive planning, deployment, and management experience with master data and data governance. Mark manages the Enterprise Data Governance program at Anthem/WellPoint Inc. Prior to this, Mark was a senior program manager in customer operations groups at both Sun Microsystems and Oracle Corporation. At Sun Microsystems, Mark served as the manager and lead data steward throughout the planning and implementation of Sun’s enterprise customer data hub. Throughout his career, Mark has championed and implemented many data management programs establishing data governance, data quality management, data stewardship, and change management practices. Mark is the coauthor of Master Data Management in Practice: Achieving True Customer MDM (John Wiley & Sons, 2011), has been a speaker at data governance and information quality conferences, and has served on various customer advisory boards focused on sharing and enhancing MDM and data governance practices. Mark can be contacted at [email protected], or you can visit http://www.mdm-in-practice.com for additional guidance.

Dalton Cervo has over 24 years of experience in data management, project management, and software development, including architecture design and implementation of multiple MDM solutions, and management of data quality, data integration, metadata, data governance, and data stewardship programs. Dalton is the founder of Data Gap Consulting, which provides data management services to a wide variety of industries, such as automotive, telecom, energy, retail, and financial services. Prior to this, Dalton was a consultant for SAS/DataFlux, which provides expertise in MDM, data governance, data quality, data integration, and data stewardship. Dalton was also a senior program manager at Sun Microsystems and Oracle Corporation, serving as the data-quality lead throughout the planning and implementation of Sun’s enterprise customer data hub. Dalton has extensive hands-on experience in many data management, change management, and continuous improvement programs. Dalton is coauthor of Master Data Management in Practice: Achieving True Customer MDM (John Wiley & Sons, 2011), and contributor to a chapter on MDM to The Next Wave of Technologies: Opportunity in Chaos (John Wiley & Sons, 2010). Dalton has been a speaker at multiple data quality and data management conferences, and has served on customer advisory boards focused on sharing and enhancing MDM and data-quality practices. Dalton has BSCS and MBA degrees, and is PM certified. Dalton can be contacted at [email protected], or you can visit www.datagapconsulting.com for additional information.