INTERNATIONAL BUSINESS PRESS ®
Erdener Kaynak, PhD
Executive Editor
New, Recent, and Forthcoming Titles:
International Business Expansion into Less-Developed Countries: The International Finance Corporation and Its Operations by James C. Baker
Product-Country Images: Impact and Role in International Marketing edited by Nicolas Papadopoulos and Louise A. Heslop
The Global Business: Four Key Marketing Strategies edited by Erdener Kaynak
Multinational Strategic Alliances edited by Refik Culpan
Market Evolution in Developing Countries: The Unfolding of the Indian Market by Subhash C. Jain
A Guide to Successful Business Relations with the Chinese: Opening the Great Wall’s Gate by Huang Quanyu, Richard Andrulis, and Chen Tong
Industrial Products: A Guide to the International Marketing Economics Model by Hans Jansson
Euromarketing: Effective Strategies for International Trade and Export edited by Salah S. Hassan and Erdener Kaynak
How to Utilize New Information Technology in the Global Marketplace: A Basic Guide edited by Fahri Karakaya and Erdener Kaynak
International Negotiating: A Primer for American Business Professionals by Michael Kublin
The Eight Core Values of the Japanese Businessman: Toward an Understanding of Japanese Management by Yasutaka Sai
Implementation of Total Quality Management: A Comprehensive Training Program by Rolf E. Rogers
An International Accounting Practice Set: The Karissa Jean‘s Simulation by David R. Peterson and Nancy Schendel
Privatization and Entrepreneurship: The Managerial Challenge in Central and Eastern Europe by Arieh Ullmann and Alfred Lewis
U.S. Trade, Foreign Direct Investments, and Global Competitiveness by Rolf Hackmann
Business Decision Making in China by Huang Quanyu, Joseph Leonard, and Chen Tong
International Management Leadership: The Primary Competitive Advantage by Raimo W. Nurmi and John R. Darling
The Trans-Oceanic Marketing Channel: A New Tool for Understanding Tropical Africa’s Export Agriculture by H. Laurens van der Laan
Handbook of Cross-Cultural Marketing by Paul A. Herbig
Guide to Software Export: A Handbook for International Software Sales by Roger Philips
Executive Development and Organizational Learning for Global Business edited by J. Bernard Keys and Robert M. Fulmer
Contextual Management: A Global Perspective by Raghbir (Raj) S. Basi
Japan and China: The Meeting of Asia‘s Economic Giants by Kazua John Fukuda
Export Savvy: From Basics to Strategy by Zak Karamally
Strategic Networks: The Art of Japanese Interfirm Cooperation by Frank-Jürgen Richter
Export-Import Theory, Practices, and Procedures by Belay Seyoum
Globalization of Business: Practice and Theory by Abbas J. Ali
Internationalization of Companies from Developing Countries by John Kuada and Olav Jull Sørensen
Guanxi: Relationship Marketing in a Chinese Context by Y. H. Wong and Thomas K. P. Leung
Multicultural Behavior and Global Business Environments by Kamal Dean Parhizgar