Title
by Juliet Memery, Robert J. Angell, Joelle Vanhamme, Adam Lindgreen, Francois Maon
Not All Claps and Cheers
- Cover Page
- Praise
- Not All Claps and Cheers
- Title
- Copyright
- Dedication
- Contents
- List of Figures
- List of Tables
- About the Editors
- About the Contributors
- Foreword and Acknowledgment
- Humor, Business, and Society
- From Society to Business: Humor’s Use and Roles in Activist Movements
- From Business to Society: Humor’s Use and Roles in Marketing, Corporate Communications, and Public Relations
- Society Within Business: Humor’s Use and Roles in the Workplace and in Organizations
- Closing Remarks
- References
- Part 1 Humor, Business, and Society
- Part 2 From Society to Business: Humor’s Use and Roles in Activist Movements
- 2.1 How to Take the Joke: Strategic Uses and Roles of Humor in Counter-Corporate Social Movements
- 2.2 Clowning Around: a Critical Analysis of the Role of Humor in Activist–Business Engagement
- Introduction
- Activist–Business Engagement
- The Role of Humor in Business Communication
- The Use of Humor in Activism
- Method
- The West Australian Anti-Nuclear Movement (Wa Anm)
- Findings
- Cultural Differences in Humor Use and Appreciation
- The Role of Humor in Activist–Business Engagement
- Discussion
- Conclusions
- Limitations
- References
- Part 3 From Business to Society: Humor’s Use and Roles in Marketing, Corporate Communications, and Public Relations
- 3.1 A Typological Examination of Effective Humor for Content Marketing
- Introduction
- Method
- Grouping Humor Types From Comic Devices and Theory
- Theories of Humor
- Resulting Typology
- Perceptual Displacement
- Ironic Juxtaposition
- Hyperbole
- Surprise
- Putdowns
- Malicious Joy
- Unruliness
- Sentimental Humor
- Social Order Deviancy
- Awkwardness
- Humor Performance Results
- Conclusions
- References
- 3.2 Smes’ Ethical Branding With Humor on Facebook: a Case Study of a Finnish Online Army Store
- 3.3 With a Genuine Smile? the Relevance of Time Pressure and Emotion Work Strategies for the Adoption of Humor in Customer Contact
- Theory
- The Role of Humor in Customer Contact
- Time Pressure Threatens the Purposeful Adoption of Humor in Customer Contact
- Emotion Work Strategies Mediate the Effects of Time Pressure on Humor
- Method
- Measures
- Analyses
- Results
- Discussion
- Conclusions and Managerial Implications
- Limitations and Recommendations for Future Research
- References
- 3.4 Did You Get It? Newsjacking: What it is and How to Do it Well
- 3.5 Promoting, Informing, and Identifying: the Case of Foody, the Humorous Mascot of Expo Milan 2015
- 3.6 Controversial Humor in Advertising: Social and Cultural Implications
- 3.1 A Typological Examination of Effective Humor for Content Marketing
- Part 4 Society Within Business: Humor’s Use and Roles in the Workplace and in Organizations
- 4.1 Humor Styles in the Workplace
- Humor Styles in the Workplace
- Current Workplace Research Using the Humor Styles Model
- Extensions of the Humor Styles Model in a Business Context
- Derogatory Aggressive Humor in a Business Environment
- Martineau’s Theoretical Perspective
- Derogatory Humor and the Humor Styles Model in the Workplace
- Concluding Comments
- References
- 4.2 the Value of Positive Humor in the Workplace: Enhancing Work Attitudes and Performance
- Introduction
- Humor: an Overview
- Humor Styles
- Taking Humor a Little More Seriously: a Growing Awareness of Humor as a Beneficial Human Attribute
- The Positive Impacts of Humor in the Workplace: From Anecdotal Reports to Scholarly Evidence
- A Changing Work Environment Calls for Changing Management Practices
- Integrating Positive Psychology With the Study of Humor in the Workplace
- Psychological Capital (Psycap)
- Opportunities for Future Research
- Conclusions
- References
- 4.3 Laughing Out Loud: How Humor Shapes Innovation Processes Within and Across Organizations
- 4.4 Laughing Apart: Humor and the Reproduction of Exclusionary Workplace Cultures
- 4.5 Does Verbal Irony Have a Place in the Workplace?
- 4.6 Just Kidding: When Workplace Humor is Toxic
- 4.7 Just a Joke! a Critical Analysis of Organizational Humor
- 4.1 Humor Styles in the Workplace
- Index
p.v
Not All Claps and Cheers
Humor in Business and Society Relationships
Edited by François Maon, Adam Lindgreen,
Joëlle Vanhamme, Robert J. Angell,
and Juliet Memery
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