p.xii
2.2.1 A visual representation of humor arising from activist–organization engagement
3.1.2 Summary performance of comic wit usage
3.1.3 Summary performance of disparagement usage
3.1.4 Summary performance of arousal–safety usage
3.1.5 Perceptual mapping of humor archetype performance
3.2.1 Humorous ad types generated by humor mechanisms (based on Beard; Speck)
3.2.2 Elements of corporate brand identity (based on Urde) and the present study
3.2.3 Values and humor types found in Facebook posts by Varusteleka
3.5.1 Foody’s face and the famous painting “Vertumno” by Giuseppe Arcimboldo (1591)
3.5.2 Humorous incongruity playing on olfactory perception
3.5.3 Two extreme examples of opposite behavioural patterns in the cartoon with Max Mais
3.5.4 Clownish performance by Pomina
4.3.1 Examples of puns used as humorous expressions
4.3.2 Relationship between humor and acceptance of proposals
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