p.ix

Contents

List of figures

List of tables

About the editors

About the contributors

Foreword and acknowledgment

PART 1
Humor, business, and society

  1.1    Positive psychology: humour and the virtues of negative thinking

MICHAEL BILLIG

  1.2    Friedman and Tocqueville walk into a bar. . .: deciphering the business and society discourse

YOANN BAZIN

PART 2
From society to business: humor’s use and roles in activist movements

  2.1    How to take the joke: strategic uses and roles of humor in counter-corporate social movements

FRANÇOIS MAON AND ADAM LINDGREEN

  2.2    Clowning around: a critical analysis of the role of humor in activist–business engagement

KATHARINA WOLF

p.x

PART 3
From business to society: humor’s use and roles in marketing, corporate communications, and public relations

  3.1    A typological examination of effective humor for content marketing

JAMES BARRY AND SANDRA GRAçA

  3.2    SMEs’ ethical branding with humor on Facebook: a case study of a Finnish online army store

SARI ALATALO, EEVA-LIISA OIKARINEN, HELENA AHOLA, AND MARC JäRVINEN

  3.3    With a genuine smile? The relevance of time pressure and emotion work strategies for the adoption of humor in customer contact

DANIEL PUTZ AND TABEA SCHEEL

  3.4    Did you get it? Newsjacking: what it is and how to do it well

ROBERT J. ANGELL, MATTHEW GORTON, JULIET MEMERY, AND JOHN WHITE

  3.5    Promoting, informing, and identifying: the case of Foody, the humorous mascot of Expo Milan 2015

CARLA CANESTRARI AND VALERIO CORI

  3.6    Controversial humor in advertising: social and cultural implications

MARGHERITA DORE

PART 4
Society within business: humor’s use and roles in the workplace and in organizations

  4.1    Humor styles in the workplace

NICHOLAS A. KUIPER AND NADIA B. MAIOLINO

  4.2    The value of positive humor in the workplace: enhancing work attitudes and performance

DARYL PEEBLES, ANGELA MARTIN, AND ROB HECKER

  4.3    Laughing out loud: how humor shapes innovation processes within and across organizations

MARCEL BOGERS, ALEXANDER BREM, TRINE HEINEMANN, AND ELENA TAVELLA

p.xi

  4.4    Laughing apart: humor and the reproduction of exclusionary workplace cultures

DANIELLE J. DEVEAU AND REBECCA SCOTT YOSHIZAWA

  4.5    Does verbal irony have a place in the workplace?

ROGER J. KREUZ

  4.6    Just kidding: when workplace humor is toxic

LINDA WEISER FRIEDMAN AND HERSHEY H. FRIEDMAN

  4.7    Just a joke! A critical analysis of organizational humor

BARBARA PLESTER

Index