Part II

Developing Your Persuasive and Influencing Skills

In this part . . .

To be persuasive, you need to develop some solid, basic skills. In this part I show you how to listen actively to your target audience so that you can really get to grips with what they care about. I give you the inside track on grabbing and keeping the attention of your audience, and tell you how to tailor your approach to cope with the different ways different people make decisions. You also get to find out how to put yourself across convincingly, no matter what the person listening to you is like.