Footnotes
Introduction
1 Kazakhstan, Wikipedia entry, http://en.wikipedia.org/wiki/Kazakhstan, January 2012.
2 Samoilenko, Sergei, Ballard-Reisch, Deborah, and Ahatova, Bagila, “Evaluating Employer Communication Competency Expectations in Kazakhstan,” Research Paper, Annual Convention of the National Communication Association, November 2011.
Chapter 1
1 Premo, Karen and Vollmer, Christopher, “Campaigns to Capabilities Social Media & Marketing 2011,” Booz & Co., October 2011.
2 Kodak Social Media Tips, “Sharing Lessons Learned to Help Your Business Grow,” 2009.
3 Greenhouse, Steven, “Company Accused of Firing Over Facebook Post,” The New York Times, November 8, 2010.
4 Telstra Exchange News, “Telstra Launches Interactive 3Rs Learning Module,” December 17, 2009.
Chapter 2
1 Brynjolfsson, Erik, Information Technology and Productivity: A Review of the Literature, MIT Center for Coordination Science, 2003.
2 Vovici Webinar, “What It Means to be Customer Centric,” October 13, 2011.
3 Kotter, John, Leading Change, Harvard Business Review Press; 1st edition, January 15, 1996.
4 Interview with Mike Yosheida, CEO, JVC Professional Broadcast Division, National Association of Broadcasters Convention, April 2002.
Chapter 3
1 Solis, Brian and Thomas, Jesse, The Conversation Prism, www.TheConversationPrism.com, 2008.
2 Socialmedia.biz, “Top 20 Social Media Vendors for Business,” January 12, 2011.
3 Entrepreneur Magazine Online, “The Juice Behind Your Website,” May 14, 2010.
Chapter 4
1 Reed, Frank, “Social Media for the Career Minded [Infographic],” Marketing Pilgrim, September 27, 2011.
2 The Insight Exchange, Future of Crowdsourcing Summit, “Five Great Examples of Global Companies Embracing Crowdsourcing,” November 2010.
3 Baer, Jay & Naslund, Amber, The Now Revolution, first edition, Wiley; February 8, 2011.
Chapter 5
1 Jarboe, Greg, “Online Reputation Management Case Studies,” Search Engine Watch, January 13, 2010.
2 Deards, Helena, “Twitter First Off the Mark With Hudson Plane Crash Coverage,” Editor’s Weblog.org, January 19, 2009.
3 Devilla, Joey, “The Air Force’s Rules of Engagement for Blogging (Updated),” Global Nerdy, December 30, 2008.
4 Huffpost Green, “BP Smoking Gun: Oil Giant Skipped Critical Testing Hours Before Explosion,” May 20, 2010.
Chapter 6
1 Breakenridge, Deirdre and DeLoughry, Thomas, The New PR Toolkit: Strategies for Successful Media Relations, Pearson Education, Inc., 2003.
2 PR.com Press Releases, Internet Music Sensation Announces Google+ Hangout Concert with YouTube Live Integration and Free, Exclusive “Google Song” Download, Fairfield Connecticut, August 16, 2011.
3 Seaman, David, “Interesting People to Circle on Google+, Business Insider,” www.businessinsider.com, July 19, 2011.
Chapter 7
1 Clifford, Stephanie, “Video Prank at Dominos Taints Brand,” NYTimes.com, April 15, 2009.
2 Vogt, Patrick, “Brands Under Attack: Marketers Can Learn From Dominos’ Video Disaster,” Forbes.com, April 24, 2009.
3 Ehrlich, Brenna, “Kenneth Cole’s #Cairo Tweet Angers the Internet,” Mashable.com, February 3, 2011.
4 Brito, Michael, “IBM Case Study: A Lesson in Social Business Transformation,” Britopian Blog, www.britopian.com, July 5, 2011.
5 Hill, Linda and Lineback, Kent, “The Fundamental Purpose of Your Team,” HBR Blog Network, blogs.hbr.org, July 12, 2011.
Chapter 8
1 Grupp, Robert W., “The Barcelona Declaration of Research Principles,” Institute for Public Relations, www.instituteforpr.org, June 18, 2010.
2 The Public Relations Society of America, International Conference, Bob Lutz Keynote Speech, Detroit, Michigan, October 2009.
3 Rodgers, Zachary, “Razorfish Proposes Social Influence Score,” Clickz.com, July 14, 2009.
Chapter 9
1 Breakenridge, Deirdre, “Post #PRStudChat PR Influencer Discussion: @ChrisBrogan’s Thoughts, PR 2.0 Strategies Blog,” www.deirdrebreakenridge.com, February 24, 2011.
Chapter 10
1 Owyang, Jeremiah, “A Strategy for Managing Social Media Proliferation,” Altimeter Group, January 5, 2012.
2 Buck, Stephanie, “Eight Digital Trends Shaping the Future of Media,” Mashable, www.mashable.com, November 9, 2011.
3 PRNews, “C-Level Execs Recognize Public Relations’ Importance,” prnewsonline.com, January 3, 2012.
4 Elliott, Stuart, “Redefining Public Relations in the Age of Social Media,” The New York Times, www.nytimes.com, November 20, 2011.
5 Savitz, Eric, “Social Media for the Enterprise: A CEO’s Best Friend,” Forbes.com, January 2, 2012.
6 Bernoff, Josh, “Social Technographics: Conversationalists Get Onto the Ladder,” Forrester, www.forrester.typepad.com, January 19, 2010.
7 Nixon, Tom, “Best Buy CEO Responds to Bad Press Via Blog: Good or Bad Move?,” Ragan.com, January 10, 2012.