Vice President, Publisher: Tim Moore
Associate Publisher and Director of Marketing: Amy Neidlinger
Executive Editor: Jeanne Glasser
Editorial Assistant: Pamela Boland
Operations Specialist: Jodi Kemper
Senior Marketing Manager: Julie Phifer
Assistant Marketing Manager: Megan Graue
Cover Designer: Chuti Prasertsith
Managing Editor: Kristy Hart
Senior Project Editor: Lori Lyons
Copy Editor: Apostrophe Editing Services
Proofreader: Sarah Kerarns
Indexer: Erika Millen
Compositor: Nonie Ratcliff
Manufacturing Buyer: Dan Uhrig

© 2012 by Deirdre Breakenridge
Pearson Education, Inc.
Publishing as FT Press
Upper Saddle River, New Jersey 07458

FT Press offers excellent discounts on this book when ordered in quantity for bulk purchases
or special sales. For more information, please contact U.S. Corporate and Government Sales,
1-800-382-3419, [email protected]. For sales outside the U.S., please contact
International Sales at [email protected].

Company and product names mentioned herein are the trademarks or registered trademarks
of their respective owners.

All rights reserved. No part of this book may be reproduced, in any form or by any means,
without permission in writing from the publisher.

Printed in the United States of America

First Printing April 2012

ISBN-10: 0-13-298321-4
ISBN-13: 978-0-13-298321-1

Pearson Education LTD.
Pearson Education Australia PTY, Limited.
Pearson Education Singapore, Pte. Ltd.
Pearson Education Asia, Ltd.
Pearson Education Canada, Ltd.
Pearson Educación de Mexico, S.A. de C.V.
Pearson Education—Japan
Pearson Education Malaysia, Pte. Ltd.

Library of Congress Cataloging-in-Publication Data

Breakenridge, Deirdre.
  Social media and public relations : eight new practices for the pr professional / Deidre
Breakenridge. -- 1st ed.
       p. cm.
  ISBN 978-0-13-298321-1 (pbk. : alk. paper)
  1.  Social media. 2.  Public relations.  I. Title.
  HM742.B74 2012
  302.23’1--dc23
                                                       2012006991