CONTENTS

Dedications

Acknowledgments

Introduction

Who This Book Is For

What You'll Learn

Our Approach

Our Qualifications

Chapter 1  Making Great Web Video

The Opportunity of Web Video

Web Video Development

Budgeting Guidelines

Selecting and Prepping Talent

Chapter 2  Essential Preproductio

Determining Production Needs

Picking an Acquisition Format

Mapping the Production

Essential Planning Documents

Chapter 3  Audio Is Half Your Program

The Limitations of Web Audio

Capturing Good Audio

Other Audio to Acquire

Chapter 4  Great Video Needs Great Lighting

Lighting on a Deadline and Budget

Recommended Lighting Instruments

Chapter 5  Videography for the Web

Camera Considerations

Choosing an Acquisition Format

Camera Support Options

Tapeless Acquisition Strategies

Shooting for Portability

Shooting Multicamera Productions

Chapter 6  Telling Your Story with Visuals

Working with B-roll

Working with Photos

Working with Screen Captures

Working with Speaker Support/Slides

Motion Graphics

Creating a Graphic Identity

Creating Show Graphics

Chapter 7  Editing Considerations

The Evolution of Nonlinear Editing

Technical Considerations During Editing

Chapter 8  Encoding Video for the Web

The Challenge of Encoding

Determining Delivery Format

Compression Tools

Full-Featured Compression Tools

Encoding Advice

Section 508 Compliance

Chapter 9  Understanding Flash Video

Delivery of Flash Video

Essential Flash Formats

Essential Tools for Creating Flash Video

Creating a Custom Player with Flash Professional

Preprocessing for Video-Sharing Sites

Chapter 10  Podcasting and RSS Essentials

A Clear Definition of Podcasting

An Overview of RSS

Developing an RSS Feed

Anatomy of a Feed

Programming the Feed

Delivering Podcasts with Apple Compatibility

Publishing an RSS Feed

Chapter 11  Hosting Web Video

Website Requirements

Budgeting for Hosting

Hosting Requirements

Selected Hosting Vendors

Chapter 12  Promoting Your Video

Essential Groundwork

Hyper-Syndication Strategies

Social Media Tools

Additional Promotional Strategies

Build a Relationship with Your Audience

Chapter 13  Monetizing Your Video

Potential Revenue Sources

Working with Sponsors and Advertisers

Selling Your Content

The Road Ahead

Index

Companion website: www.HyperSyndicate.com

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