Foreword

If you have ever had a question about Salesforce Process Automation and searched the web or the Salesforce Trailblazer Community for answers, you have likely already come across Rakesh Gupta. Rakesh runs the automationchampion.com blog, co-hosts the Salesforce Automation Hour webinar series, is a four-time Salesforce MVP, leads the Mumbai Salesforce User Group and contributed to more than 100 "best-answers' in the Trailblazer Community. In short, he is the definition of an expert on Salesforce Process Automation and I would be hard-pressed to find someone better suited to author this book.

At Salesforce we know that customers expect seamless experiences, and customer expectations are rising rapidly now that we are in the fourth industrial revolution. However, providing seamless, automated customer experiences has historically been challenging, time-consuming and code heavy. This is why Salesforce has invested in point-and-click tools like Process Builder and Flow to enable you to declaratively configure process logic, integrate multiple systems and deliver rich user experiences. This book is an invaluable resource to learn Salesforce Process Builder so you too can deliver seamless, automated experiences to your customers.

In my own experience, as I have worked with customers, admins and MVPs on Process Builder and Flow, I have found the content that Rakesh has authored to be a great resource – a tailor-made set of answers to many common questions and best practices about these Salesforce platform services. His dedication to sharing his knowledge and inspiring the Salesforce Ohana is incredible and it's an immense pleasure for me, as the product manager for Process Automation at Salesforce, to write the foreword for this book.

Arnab Bose
VP, Product Management, Salesforce.

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