The popularity of online shopping has increased drastically over the past few years. TYPO3 is fully equipped to meet all the challenges of modern electronic commerce. TYPO3 can be enlarged from a pure content-based online catalog to a fully-grown shop system with a variety of extensions.
It may be easy to plan a website but when it comes to implementing the design and developing a successful e-Commerce site, you might come across a lot of difficulties.
This book teaches all the aspects of quickly setting up a feature-packed, easy-to-build e-Commerce site—from basic installation and configuration of TYPO3, through adding features step-by-step to an example website. It demonstrates the setting up of an online TYPO3 e-Commerce site from scratch and walks you through lucrative tips on attracting customers and maximizing profit.
This book takes you through the creation of an appealing online shop in steps. It starts with the basics of TYPO3 and TYPO3 installation and shows you how to use its standard features to begin construction of an online shop. It will help you improve the selling interface and handling of orders with new modules and other customizations. It discusses various template configurations and plugins. You will learn how to build attractive product catalogs, profiles for registered and unregistered users, and online shop SEO. You will also learn to provide effective search facilities for systematic navigation of your site. Further, various modules for payment and delivery will be discussed. Finally, you will learn how to manage and market your site.
This book is a step-by-step, instruction-packed tutorial that teaches you to build a TYPO3 e-Commerce website through practical examples.
Chapter 1, TYPO3 Installation and Extension Selection explains how to install TYPO3 and choose the appropriate extension.
Chapter 2, Template Configuration describes the TYPO3 template configuration. Using TYPO3, you can set up templates in the same way as for statistical HTML web pages.
Chapter 3, Singularity of TYPO3 E-Commerce Plugins describes the TYPO3 e-Commerce plugins you can use to provide a payment possibility in your online shop. Also, we will describe the most popular payments, such as online and offline payments using a card and the PayPal system, which is the most popular form of payment at the moment.
Chapter 4, Catalogue - Setting Up Online Shop Requirements describes the requirements for setting up an online shop, explaining how to set up a catalogue of products, how to prepare product-descriptive information (images and textual information), and how to organize the structure of the catalogue.
Chapter 5, Shop Users - Profiles for Unregistered and Registered Users describes the organization of unregistered and registered users, and how to add features for advanced users' options.
Chapter 6, Navigation Inside the Online Shop and Content Search describes navigation and searching possibilities inside shop content. This chapter also describes how to organize common, supplementary, and linked content navigation.
Chapter 7, Ordering Organization - Modules of Payment and Delivery describes how to add modules of payment and delivery for ordering and buying products.
Chapter 8, Administrative Interface in TYPO3 describes the possibilities of administrating shop content using the administrative interface in TYPO3 backend.
Chapter 9, Online Shop SEO Development describes online shop web page optimization corresponding to SEO requirements, and explains how to increase web presence on search engines.
Chapter 10, Managing and Marketing Your Site describes the most important aspects for managing and marketing the site.