Contents
Chapter 1. Planning the Letter
Analyzing the Subject and Reader
Knowing Your Objectives and How to Accomplish Them
Chapter 2. Components of an Effective Letter
Language—Clarity Versus Ambiguity
Focus of Attention—The “You Attitude”
Chapter 3. Structure: The Parts of a Letter
Enclosure and Attachment Notations
Chapter 4. Appearance of the Letter
Chapter 6. Sales, Marketing, and Public Relations Letters
Letter Accompanying Renewal Notice
Letter Announcing a Special Presentation
Letter Expressing Appreciation to Customers
Letter to Difficult-to-See Prospect
Letter to Wish Existing Customer Holiday Greetings
Letter to Acknowledge Anniversary of a Sales Relationship
Chapter 7. Customer Service Letters
Letters Correcting Wrong Shipment
Product or Service Information Letters
Thank-You Letters to Customers
Letters Announcing Personnel Changes
Letter Dealing with Unreasonable Customer
Chapter 8. Credit and Collection Letters
Letter Requesting Commercial Credit
Letters Announcing Credit Policy Change
Letter Clearing Disputed Items
Letters Accepting Partial Payment
Letter to Lender to Renegotiate Payment Terms
Letter from Customer About Billing Error
Chapter 9. Letters to Vendors and Suppliers
Letter Dealing with a Request for Proposal
Letters Involved with Presentations
Letters Dealing with Vendor Bids
Letter Requesting Distributor’s Name
Letter Seeking Information About Product
Letter Asking About Quantity Discounts
Letters Clearing Up Billing Errors
Letters Complaining to Vendors
Letter Firing Vendor Because of Economic Conditions
Letter Withdrawing Candidacy for a Position
Letters Responding to Job Applications
Letters Thanking People Who Recommended Applicants
Letters Accepting or Rejecting Job Offers
New-Employee Announcement Letter
Letters Requesting and Refusing Raises
Letters Regarding Leaves of Absence
Letter Offering Employee a Lesser Position
Letter Acknowledging Anniversary Date
Letter Announcing Staff Changes
Chapter 11. Transmittal Letters
Letters Transmitting Requested Materials
Letter Transmitting Manuscript
Letter Transmitting Manuscript to Reviewer
Letter Transmitting Final Invoice
Chapter 12. Confirmation Letters
Letter Confirming Supplier’s Oral Instructions
Letter Confirming Prices and Quantity Discounts
Letter Confirming Arrangements for Speaker
Letter Confirming Travel Plans
Letter Confirming Telephone Conversation
Letters Confirming Receipt of Materials
Letter Requesting Information About Accommodations
Letter Requesting Information About Seminars
Letters Requesting Return of Material
Letter Requesting Material from Speaker
Letter Requesting Correction on Charge Account
Letter Requesting Reprint of Article
Letter Requesting Subscription Cancellation
Letter Requesting Free Products
Letter Requesting Information About a New Product
Letter Requesting Pricing Information
Letter Acknowledging Registration for Conference
Response to Request for Clarification
Response to Request for Information About Member of Organization
Letters Responding to Requests for Materials
Letter Replying to a Sales Letter
Letter Responding to a Request for Free Products
Letter Responding to Request for Information About a New Product
Letters Responding to Requests to Be a Speaker
Chapter 15. Permissions Letters
Letters Seeking Permission to Reprint
Letters Indicating More Information Needed for Permission
Letter Requesting Reversion of Rights
Chapter 16. Social, Personal, and Miscellaneous Letters
Letter Expressing Interest in Speaking
Letter Reserving Meeting Facility
Letter Requesting Membership in a Club
Follow-Up Letter to Speech Attendees
Letter Expressing Compliments on an Article
Public Service and Fund-Raising Letters
Letters Declining Requests for Donations
Letter Urging Political Representative to Action
Congratulations-on-New-Position Letters
Letters to Sick Employees, Acquaintances
Letter Congratulating Someone on Opening a Business
The letters in this book are available online in easily customizable format at www.amacombooks.org/go/AMAHbkBizLts4.