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by Frania Hall
The Business of Digital Publishing
Cover
Half Title
Title Page
Copyright Page
Dedication
Table of Contents
List of illustrations
Acknowledgements
Introduction
Part I: Technology context for digital publishing
Introduction to Part I
A framework for the growth of digitisation in publishing
1. Developments towards digital production
Introduction
Developments towards digital publishing
Technological developments towards digital printing
Changing production processes and workflow
Data warehouses and data asset management systems
Conclusion: changing publishing structures
2. Structure for data
Introduction
Tagging, mark-up and the growth of XML
Imposing a format
Metadata: data about data
Case study: The importance of metadata for discoverability
Taxonomies and schemas: organising metadata
RDF: dealing with different types of data
Topic maps
Other key developments and frameworks for structured data
Managing rights and digital rights management
Conclusion: continuing advances
3. Working with the web
Introduction
The web and HTML
HTML5
Web 2.0 and social networking
The semantic web
Linked data
Conclusion: the more flexible web
4. Organising and storing content
Introduction
Information architecture
The process
Content management
Some considerations for CMS
Enterprise content management
Knowledge management and storage issues
Conclusion: CMS development driving opportunities
5. The context for ebook formats and e-readers
Introduction
The development of ebook formats
The development of e-readers
Tablets and the new readership
Conclusion: the changing view of the book
Conclusion to Part I
Further reading and resources
Questions to consider
Part II: Publishing sectors
6. Developments in digital professional reference publishing
Introduction
The benefits of digital publishing for reference
Early developments in specialist reference
The early electronic products: CD-ROMs
Problems with CD-ROMs
Database products
Infrastructure requirements and organisational change
The data asset
Migration issues as digital products are developed
Changing relationships with customers in the specialist sector
Ongoing product development
Pricing and sales models
Future developments
Case study: The White Book
Conclusion
Further reading and resources
Questions to consider
7. Developments in digital publishing for the academic market
Introduction
Context: the research environment
Scholarly research customers
Peer review and the role of publishers
Who owns the research?
The publishing dilemma
The development of digital products
The early development of new digital products
What current digital products look like and the challenges they face
The challenges for digital journals
The monograph: the scholarly publisher’s next challenge
Future directions: problems and opportunities
Conclusion
Further reading and resources
Questions to consider
8. Developments in digital publishing in the education market
Introduction
Context: introduction to the textbook market
Characteristics of the schools market for publishing
Digital products for schools
Higher education and e-learning
The development of the e-textbook for schools and the HE market
Future developments for educational publishers
Case study: The development of tablets and Apple’s iBook textbook
Other future directions
Conclusion
Further reading and resources
Questions to consider
9. Developments in digital publishing for consumer markets
Introduction
Development of ebook sales
Case study: Early initiatives
The ebook business model
Case study: Providing customer choice
Other digital products
The impact of digital publishing on the wider consumer environment
Futurising the book
Conclusion
Further reading and resources
Questions to consider
Part III: Digital publishing issues
Introduction to Part III
10. Copyright, piracy and other legal issues
Introduction
Copyright
Copyright infringement
Case study: Google and copyright infringement in mass digitisation programmes
Piracy
Digital legislation
Conclusion
Further reading and resources
Questions to consider
11. Rights sales and new digital publishing opportunities
Introduction
The drive to global digital rights
The challenges of digital products when selling rights
Planning the deal: what do rights people have to bear in mind?
Conclusion
Further reading and resources
Questions to consider
12. The pricing dilemma
Introduction
Traditional pricing models
New digital format and customer perceptions
Discounts and intermediaries’ effect on pricing
Internet retailers and the price of digital books
Pressure to price low
Case study: The wholesale vs agency pricing debate
New ways of buying
The effects for authors
Conclusion
Further reading and resources
Questions to consider
13. Content and the new market players
Introduction
New content players
Self-publishing
Finding content: harnessing the power of the crowd
The agents
Threat from big name authors
Case study: Odyssey editions
Conclusion
Further reading and resources
Questions to consider
14. Futurising publishing structures
Introduction
The changing value chain
Reorganising publishing structures in the specialist sectors
Predicting change in trade publishing
Conclusion
Further reading and resources
Questions to consider
Final word
Index
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