- Cover
- Half Title
- Title Page
- Copyright Page
- Dedication
- Table of Contents
- List of illustrations
- Acknowledgements
- Introduction
- Part I: Technology context for digital publishing
- Introduction to Part I
- 1. Developments towards digital production
- 2. Structure for data
- Introduction
- Tagging, mark-up and the growth of XML
- Imposing a format
- Metadata: data about data
- Case study: The importance of metadata for discoverability
- Taxonomies and schemas: organising metadata
- RDF: dealing with different types of data
- Topic maps
- Other key developments and frameworks for structured data
- Managing rights and digital rights management
- Conclusion: continuing advances
- 3. Working with the web
- 4. Organising and storing content
- 5. The context for ebook formats and e-readers
- Conclusion to Part I
- Part II: Publishing sectors
- 6. Developments in digital professional reference publishing
- Introduction
- The benefits of digital publishing for reference
- Early developments in specialist reference
- The early electronic products: CD-ROMs
- Problems with CD-ROMs
- Database products
- Infrastructure requirements and organisational change
- The data asset
- Migration issues as digital products are developed
- Changing relationships with customers in the specialist sector
- Ongoing product development
- Pricing and sales models
- Future developments
- Case study: The White Book
- Conclusion
- Further reading and resources
- Questions to consider
- 7. Developments in digital publishing for the academic market
- Introduction
- Context: the research environment
- Scholarly research customers
- Peer review and the role of publishers
- Who owns the research?
- The publishing dilemma
- The development of digital products
- The early development of new digital products
- What current digital products look like and the challenges they face
- The challenges for digital journals
- The monograph: the scholarly publisher’s next challenge
- Future directions: problems and opportunities
- Conclusion
- Further reading and resources
- Questions to consider
- 8. Developments in digital publishing in the education market
- Introduction
- Context: introduction to the textbook market
- Characteristics of the schools market for publishing
- Digital products for schools
- Higher education and e-learning
- The development of the e-textbook for schools and the HE market
- Future developments for educational publishers
- Case study: The development of tablets and Apple’s iBook textbook
- Other future directions
- Conclusion
- Further reading and resources
- Questions to consider
- 9. Developments in digital publishing for consumer markets
- Introduction
- Development of ebook sales
- Case study: Early initiatives
- The ebook business model
- Case study: Providing customer choice
- Other digital products
- The impact of digital publishing on the wider consumer environment
- Futurising the book
- Conclusion
- Further reading and resources
- Questions to consider
- 6. Developments in digital professional reference publishing
- Part III: Digital publishing issues
- Introduction to Part III
- 10. Copyright, piracy and other legal issues
- 11. Rights sales and new digital publishing opportunities
- 12. The pricing dilemma
- Introduction
- Traditional pricing models
- New digital format and customer perceptions
- Discounts and intermediaries’ effect on pricing
- Internet retailers and the price of digital books
- Pressure to price low
- Case study: The wholesale vs agency pricing debate
- New ways of buying
- The effects for authors
- Conclusion
- Further reading and resources
- Questions to consider
- 13. Content and the new market players
- 14. Futurising publishing structures
- Final word
- Index
Technology context for digital publishing
In this part we will look at:
- Developments in technology that led to digital production and new workflows
- Data structure that forms the basic building blocks of any digital product
- Web development and the implications for digital content
- Information architecture and content management for digital products
- The development and growth of e-readers and ebooks
-
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