Kohei Matsuno Makes Lattes That Look Good
Kohei Matsuno, a rising star in the latte art world, created
a portrait of Steve Jobs using espresso, milk, and a fine-
pointed tool made especially for creative baristas. From
the swirl of coffee and stretched milk comes a familiar like-
ness — Jobs striking a thinking pose with hand on chin, also
inspired by the iconic Albert Watson photograph. A thought
bubble reads “iOS7.”
“I like coffee, but I also like to surprise people,” Matsuno
told National Public Radio in 2013. “I like to choose things that
seem improbable to find in coffee art.”
Matsuno drew his first latte art in 2009 while working
at an Italian restaurant in Osaka. His popularity grew on the
internet, and in 2012, he held an exhibit called “Blue Sky Latte
Art” in Osaka. He created the Jobs latte in December 2013.
He has been the subject of numerous print and television
stories and now lives in Tokyo, where he refines his art and
travels to demonstrate his techniques at various events.
Matsuno has since used latte art to create hundreds
of portraits, animals, and recreations of famous paintings.
While many of his designs are intricately detailed, his Jobs
portrait is minimalist. But the pose, glasses, beard, and
Mr. Spock eyebrows are enough to bring the Watson image
of Jobs to mind.
Matsuno’s fans demand increasingly complex creations.
Matsuno now creates 3D latte art where the milk and foam rise
from the cup to take on various shapes, from cats to octopuses.
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(PAGE 35) Steve Jobs appears from a swirl of
milk and coffee in Kohei Matsuno’s latte art.
PHOTO: Kohei Matsuno/Instagram
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