Cutting-Edge Marketing Analytics

Real World Cases and Data Sets for Hands On Learning

Rajkumar Venkatesan

Bank of America Research Professor of Business Administration,
Darden Graduate School of Business Administration,
University of Virginia

Paul Farris

Landmark Communications Professor of Business Administration,
Darden Graduate School of Business Administration,
University of Virginia

Ronald T. Wilcox

Ethyl Corporation Professor of Business Administration,
Darden Graduate School of Business Administration,
University of Virginia